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1. Wix vs. Squarespace: a comprehensive analysis

Wix vs. Squarespace: Which platform is right for you?

In today's digital age, having a strong online presence is crucial, whether you're a business owner, blogger, or visual artist. The question, however, is, which platform should you choose to create and manage your website? Two of the leading platforms in the industry are Wix and Squarespace, offering an array of features designed to help you build a stunning and functional website. But which one is right for you? The answer largely depends on your specific needs, technical expertise, and the nature of your project.

This article will dissect both platforms' strengths and weaknesses, helping you decide which platform will best serve your online objectives.

Main takeaways from this article:

  • Wix and Squarespace are powerful website-building platforms offering various features for creating attractive and functional websites. Their choice hinges on individual needs, technical proficiency, and specific project requirements.

  • Wix stands out for its ease of use, intuitive interface, and extensive customization options, making it ideal for beginners or those seeking creative freedom. In contrast, Squarespace shines with its professional designs, advanced blogging tools, and robust ecommerce features, proving suitable for creatives, bloggers, or businesses wanting a visually striking online presence.

  • Both platforms cater to different use cases, with Wix offering various templates and integrations for various businesses. At the same time, Squarespace provides superior blogging features and sleek templates for creatives and bloggers.

  • Integration with Gelato's global print on demand platform can significantly enhance businesses, artists, and photographers' potential on Wix and the Squarespace site, enabling global reach, business scalability, and cost efficiency.

  • The final choice depends on aligning the platform's features with your goals, skills, and project nature. Therefore, exploring both platforms and understanding their offerings in-depth is crucial in making the right choice.

Wix vs. Squarespace: a comprehensive analysis

02_Wix vs Squarespace a comprehensive analysis

When comparing Wix and Squarespace, several factors come into play. A Wix site stands out for its intuitive drag-and-drop interface and a wide variety of templates, making it an excellent choice for those with minimal technical expertise. On the other hand, Squarespace, with its sophisticated, professional designs and robust blogging tools, is perfect for creatives and bloggers seeking a visually striking online store. Both platforms offer ecommerce capabilities, though they differ in pricing and customization options. 

In this section, we delve deeper into the features of Wix and Squarespace, evaluating their offerings based on various criteria to help you understand which platform aligns better with your needs.


Wix and Squarespace have multiple pricing tiers, with Wix having a free basic tier and Squarespace providing a free trial. Wix's plans range from $16 to $159 per month, billed annually, while Squarespace's plans range from $16 to $65 per month, billed annually. Both platforms offer more features and allowances as you go up the tiers. When comparing value for money, Wix provides more flexibility with its free basic tier and more options overall; Squarespace's plans offer more robust features even on lower tiers.

Ease of use

Getting started with Wix is easy. A Wix template offers an intuitive drag-and-drop interface, making it easier for users with minimal technical knowledge to create attractive websites. Squarespace, while not as beginner-friendly, provides a clean and organized interface. Both platforms have a slight learning curve, but Wix is generally considered easier to grasp for beginners.

SEO capabilities

Both Wix and Squarespace offer comprehensive SEO tools to enhance the visibility of your website. They provide SEO guides, customizable meta titles/descriptions, and automatic site maps. While both platforms offer good SEO support, Wix has a slight edge with its SEO Wiz tool, which creates a personalized SEO plan.

Marketing features

Wix and Squarespace offer various marketing tools, including email marketing, social media integration, and analytics. Wix's Ascend package offers a more comprehensive suite of marketing tools. However, Squarespace has an edge in its blogging tools, which are beneficial for content marketing.


Wix provides unlimited storage on its higher plans, while Squarespace offers unlimited storage on all its plans. Both platforms provide secure hosting and SSL certificates for website security, which are critical for the day-to-day operation of businesses.

Templates and typefaces

Wix offers a larger variety of templates, whereas Squarespace templates are known for their sophisticated, minimalist designs. Both website builder platforms provide a range of typefaces and customization options that can significantly affect the visual appeal of your website.

Mobile performance

Wix and Squarespace offer mobile-responsive templates, ensuring your website looks good on any device. As mobile browsing becomes more prevalent, mobile performance is a critical aspect of any website. With the Squarespace and Wix mobile apps, you can manage your website on the go.


Wix offers greater flexibility in customization with its drag-and-drop interface, allowing you to change almost every aspect of your site. You can also leverage Wix ADI to build a custom website using the power of AI. Unlike Wix templates, Squarespace offers less flexibility but provides more structured templates, which helps maintain a clean, professional look for your Squarespace website.

Customer support

Wix and Squarespace offer robust customer support, including knowledge bases, tutorials, and 24/7 customer service. The level of support can significantly influence the user experience, especially for those new to website building.

Access to CSS and HTML

Wix and Squarespace editors provide access to CSS and HTML for advanced customization, allowing you to differentiate your site. However, Squarespace provides more extensive access, making it a preferred choice for those with coding knowledge.


Wix and Squarespace take security seriously, offering free SSL certificates for all websites, which encrypt data and build trust with visitors.


Both website builders offer a range of integrations. Wix has a larger Wix App Market, but Squarespace offers high-quality integrations that meet most needs. Both platforms Wix and Squarespace editors, support Gelato's integration, enabling global print on demand services. 

Multilingual functionality

Wix has an edge in multilingual functionality, offering a built-in tool to create a multilingual site. Squarespace doesn't offer a built-in tool but supports multilingual sites through workarounds. A multilingual site can enhance customer experience if you plan to sell internationally.

Wix vs. Squarespace: Key use case comparisons

03_Wix vs Squarespace Key use case comparisons

Every individual or business has unique needs when building a website. This section explores how Wix and Squarespace cater to user groups—ecommerce businesses, bloggers, photographers, or artists.

Ecommerce businesses

Wix offers a range of ecommerce features, including multiple product display options, numerous payment gateways, and flexible shipping options, providing a versatile solution for ecommerce businesses. While offering similar features, Squarespace is known for its aesthetically pleasing product presentation and focus on creating a seamless shopping experience. For ecommerce businesses looking to scale and reach global markets, integrating with Gelato's print on demand services could be a game-changer. With Gelato, businesses can produce and ship their products to more than 30 countries, potentially reaching billions of consumers worldwide.


Regarding blogging, Squarespace stands out with its robust blogging features. Its platform offers superior post formatting, scheduling capabilities, and easy social sharing. Squarespace also excels in offering SEO tools, which can help bloggers increase their site visibility. While easier to use, Wix doesn't provide as comprehensive blogging features as Squarespace but remains a viable option for casual bloggers or those just starting.

Photographers and artists

For photographers and artists, both Wix and Squarespace provide attractive options. Wix offers a wide range of templates designed specifically for showcasing portfolios, including tools for protecting image copyright. Squarespace is known for its superior image quality, elegant templates, and robust ecommerce capabilities, making it easy to sell art or photography directly from the site. 

A noteworthy integration for artists and photographers on both platforms is Gelato's wall art offering. This integration enables creators to sell custom prints of their art or photos globally. For instance, an artist based in the US can sell a poster of their artwork to a customer in France, and Gelato will print and ship the product from within Europe, minimizing shipping costs and delivery times. This allows artists and photographers to monetize their work with minimal logistics or overhead, making their businesses global.

Making your choice: which platform is right for you?

04_Making your choice which platform is right for you

Choosing between Wix and Squarespace depends largely on your specific needs and technical proficiency. Both platforms offer robust features for creating attractive, functional websites but excel in different areas.

Wix's key strength lies in its ease of use and flexibility. Its intuitive drag-and-drop interface, combined with many templates and customization options, makes it an ideal choice for beginners or those who value creative freedom. Additionally, a Wix website has many integrations, and its robust ecommerce features can accommodate diverse business needs.

On the other hand, Squarespace stands out with its sleek, professional designs and advanced blogging tools. It's an excellent choice for creatives, bloggers, or businesses looking to create a visually striking online presence. Furthermore, Squarespace's ecommerce capabilities and access to CSS and HTML make it a robust platform for beginners and advanced users.

To make the best choice, consider your specific needs. Are you a blogger needing advanced blogging features? Squarespace might be your best bet. Are you a beginner or a business needing extensive customization options and integrations? Then Wix might be more suitable.

Achieving your goals with Wix or Squarespace

05_Achieving your goals with Wix or Squarespace

Our comprehensive comparison shows that both Wix and Squarespace offer various features to create attractive and functional websites. 

However, it's crucial to remember that the best choice ultimately hinges on your unique needs and goals. Be it ecommerce businesses, bloggers, or photographers and artists, both Wix and Squarespace offer specific features catering to different use cases. Therefore, you should consider your technical skills, design preferences, specific business requirements, and overall objectives when choosing between these platforms.

In any case, both platforms can be further extended with integrations like Gelato's print on demand services, providing opportunities for global reach and business scalability.

Integrating with Gelato's global print on demand platform can add significant value to your online presence. By leveraging Gelato, businesses, artists, and photographers can sell custom products globally without holding inventory or managing logistics. This minimizes overheads and opens up opportunities for scalability and cost efficiency.

Sign up for Gelato and explore these platforms today to see how they can help transform your goals into reality.

Wix vs. Squarespace FAQs

Which one is better: Wix or Squarespace?

Determining which platform is "better" depends on your specific needs. Wix is ideal for beginners and those seeking creative freedom due to its ease of use and customization options. Squarespace, on the other hand, is excellent for creatives and bloggers due to its sophisticated designs and robust blogging tools.

Is Wix or Squarespace cheaper?

Both Wix and Squarespace offer multiple pricing plans. Wix has a free basic tier; its monthly premium plans range from $16 to $159. With no free tier but a free trial, Squarespace's plans range from $16 to $65 per month. So, the cheaper option can depend on the specific features you need.

Are Wix and Squarespace the same company?

No, Wix and Squarespace are not the same company. Wix.com Ltd. is an Israeli software company, whereas Squarespace, Inc. is an American company. Both provide website building and hosting services but are separate entities operating independently.


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