Blog post
2017-09-21

Henrik Müller-Hansen, founder and CEO, featured in the Oslo Business Forum podcast

The Oslo Business Forum has interviewed our founder and CEO, Henrik Müller-Hansen as part of its ‘Those who built the new Norway’ podcast series.

Blog post
2017-09-18

What to think about when ordering printed marketing material in India

This is what you need to know before you order marketing material in one of the world’s largest countries

Blog post
2017-09-11

The 3 key components of Total Cost of Printing

‘Price per print’ is often the most obvious, but not the best, starting point when evaluating commercial print options.

Blog post
2017-09-07

Could the ‘last mile’ become the ‘only mile’?

Do the owners of the infrastructure around this ‘last mile’ have to allow others to use it, and if so, under what conditions?

Blog post
2017-09-04

Marketing nightmares: when your company’s rebrand takes a year to complete

Despite the obvious benefits of rebranding, a typical company’s marketing department would not have the tools to effect change quickly enough

Blog post
2017-08-31

What to think about when ordering printed marketing material in Russia

For marketers looking to distribute their marketing materials in Russia, there are a number of things to consider

Blog post
2017-08-24

The 5 most important aspects of customer service at Gelato

While the core principles of effective customer service remain consistent, new technology is forever improving the methods of delivery

Interview
2017-08-24

Sapa’s thoughts on their environmental goals and working with Gelato

The Gelato team had the chance to sit down with Hilde Kallevig, VP External Communications at Sapa, to discuss our collaboration.

Blog post
2017-08-22

What to think about when ordering printed marketing material in Brazil

For marketers looking to distribute their marketing materials in one of the world’s largest countries, there are a number of things to consider

Blog post
2017-08-19

Glocal? How to control your brand centrally while letting your teams customize locally

Give your local marketing teams the flexibility they need, while still ensuring the key features of your brand stay the same

Blog post
2017-08-15

4 pitfalls to avoid as a CMO

To make your career take off and see your company flourish, here are four pitfalls to avoid

Blog post
2017-08-01

Why 90 and 50 will make a huge difference when managing your marketing material

International printing is complex and come with many challenges. All of them can be solved with a 3rd generation print management solution

Blog post
2017-07-29

How do you ensure identical colors when printing your logo in different continents?

All CMOs recognize the importance of consistent branding. But when trying to reproduce your logo in different countries uniformity is an impossible task.

Blog post
2017-07-24

5 things you need to know before choosing your DAM solution

A DAM software helps you to simplify and organise your company´s brand assets. But there are many things to consider before making your final choice.

Blog post
2017-07-19

What to think about when ordering printed marketing material in China

Gelato Globe has launched its brand and print management services in China. This is what you need to think about when ordering prints in the country

Blog post
2017-07-18

The 5 Burning Questions a CMO Should Ask About Brand Control

To ensure your branding and printing is optimized toward being as efficient as possible, ask yourself these five questions

Blog post
2017-07-09

Why printing is a waste of your time

Printing accounts for just 15% of the total cost of the print process. Admin accounts for a staggering 60%. Why are we wasting so much time?

Blog post
2017-07-05

The "magpie effect" – are CMOs being distracted by shiny new technology?

Blog post
2017-05-30

How to improve the relationship between the marketing and finance teams

CFOs are highly influential members of the c-suite and can make powerful marketing allies… or enemies. Here is how you can improve the relationship.

Blog post
2017-02-23

Why CMOs have the shortest tenures and the importance of making the most of your time!

According to new research, the average CMO tenure in the US is just 4.1 years, which is 1.2 years lower than the c-suite average.

Blog post
2017-01-04

Naming: Why Gelato?

What does ice cream have to do with printing? As a matter a fact – quite a lot. Our name conveys our vision of bringing colors to our industry.