Investors and the Board

John K. Hepburn has been a Managing Director at Morgan Stanley since 1985. John served as a Head of the Nordic Region Corporate Coverage Group. He is an Advisor at Princeton University and a Senior Advisor at Morgan Stanley.

John has spent many years supporting companies in the Nordic region and working closely with the Kinnevik Group and the Wallenberg-sphere. John has extensive experience in the financial markets - M&A transactions and IPOs. He's been deeply involved in and on the board of companies such as: Nordic Information Group , International Health Insurance , Metro International, Mölnlycke Healthcare and Tele2. John has been part of growing and maturing these companies into large - and often also public - companies.

He received an MBA degree from Harvard Business School in 1974 and a BSE in Engineering from Princeton University in 1972.

Adam Berger is a Managing Director at Insight Venture Partners and joined the firm in 2018 after having been Chairman and/or CEO of several Insight portfolio companies since 2011. He currently serves as Board Chairman for Insight owned or controlled companies with an aggregate enterprise value of over $6 billion including Campaign Monitor, a leader in email marketing services, E2Open, the leader in cloud-based enterprise supply chain management, Diligent, the leader in governance cloud software, Illuminate Education, the leader in cloud-based multi-tier systems of support, Achieve3000, a leader in K12 literacy software, and Vela, a leader in low-latency trading tools and ticker plants.

Prior to joining Insight, Adam was CEO of Digital Room Incorporated, an online printer formerly owned by Insight and was sold in 2017. Previous executive and board roles include Chairman and CEO of Spark Networks Inc., CEO of WeddingChannel.com, Inc., President and COO of The Franklin Mint, and Director of PeopleSupport Inc.

He holds an MBA from Harvard and a BS Chemical Engineering from UC Berkeley.

Norman co-founded Dawn Capital in 2007. Since that time he has invested in several of Europe’s leading SaaS businesses including Mimecast [MIME], Collibra, Showpad and Automile and in Gelato. Prior to Dawn, Norman was Partner at the Reuters Greenhouse Fund, Reuters Plc’s global technology VC fund. There he co-managed a technology fund that invested over $450M in over 80 early, mid and late stage companies globally.

In 2001, Norman and his fellow partners acquired the Greenhouse Fund and subsequently sold companies in the online media/advertising sector (Advertising.com (to AOL), and Forbes.com (to PE buyer). Prior to Reuters, Norman worked at Bain & Company in London, initially in the Telecoms practice and then the Private Equity group.
Norman is a graduate of Stanford University with dual BS and BA degrees in Engineering and Economics and holds an MBA with distinction from INSEAD business school.

Klas joined Altor, a Nordic private equity firm, in October 2004. He previously worked for McKinsey & Company focusing on strategy development, mainly for industrial and consumer goods companies.

Klas’ experience in defining business strategies and operational focus adds significant shareholder value to Gelato's operations in various geographical markets and constant expansion into new business opportunities.

Altor is a private equity firm focusing on investments in companies based in the Nordic region.

Nicole is the Managing Director of UK operations at Bookshop.org. Nicole has extensive experience in consumer technology businesses across multiple stages of development and business sizes. 

Prior to this Bookshop.org, Nicole was the VP of International at Etsy, where she led business outside of the US. She has also been the CEO of mydeco.com and has held leadership positions at Google, Bebo, and American Express in Europe and Asia.