Investors and the Board

Tellef Thorleifsson is the CEO of Norfund, the Norwegian Investment Fund for developing countries. Its mission is to create jobs and improve lives by investing in businesses that drive sustainable development. Prior to Norfund, Thorleifsson was a co-founder and managing partner of Northzone. He was instrumental in building Northzone to become a leading international venture fund. Since its inception in 1996, the fund has raised more than EUR 2.5 billion through 10 funds and invested in more than 175 companies. Thorleifsson has held several board positions among Northzone’s portfolio companies, focusing on software, fintech, and clean energy.

Thorleifsson is also a co-founder of the Voxtra Foundation which has been making targeted investments and grants within agribusiness in East Africa. He holds a Master's degree from the Norwegian School of Economics (NHH) and a Master’s Degree from The London School of Economics and Political Science (LSE).

Adam Berger is a Managing Director at Insight Venture Partners and joined the firm in 2018 after having been Chairman and/or CEO of several Insight portfolio companies since 2011. He currently serves as Board Chairman for Insight owned or controlled companies with an aggregate enterprise value of over $6 billion including Campaign Monitor, a leader in email marketing services, E2Open, the leader in cloud-based enterprise supply chain management, Diligent, the leader in governance cloud software, Illuminate Education, the leader in cloud-based multi-tier systems of support, Achieve3000, a leader in K12 literacy software, and Vela, a leader in low-latency trading tools and ticker plants.

Prior to joining Insight, Adam was CEO of Digital Room Incorporated, an online printer formerly owned by Insight and was sold in 2017. Previous executive and board roles include Chairman and CEO of Spark Networks Inc., CEO of WeddingChannel.com, Inc., President and COO of The Franklin Mint, and Director of PeopleSupport Inc.

He holds an MBA from Harvard and a BS Chemical Engineering from UC Berkeley.

John K. Hepburn has been a Managing Director at Morgan Stanley since 1985. John served as a Head of the Nordic Region Corporate Coverage Group. He is an Advisor at Princeton University and a Senior Advisor at Morgan Stanley.

John has spent many years supporting companies in the Nordic region and working closely with the Kinnevik Group and the Wallenberg-sphere. John has extensive experience in the financial markets - M&A transactions and IPOs. He's been deeply involved in and on the board of companies such as: Nordic Information Group , International Health Insurance , Metro International, Mölnlycke Healthcare and Tele2. John has been part of growing and maturing these companies into large - and often also public - companies.

He received an MBA degree from Harvard Business School in 1974 and a BSE in Engineering from Princeton University in 1972.

Norman co-founded Dawn Capital in 2007. Since that time he has invested in several of Europe’s leading SaaS businesses including Mimecast [MIME], Collibra, Showpad and Automile and in Gelato. Prior to Dawn, Norman was Partner at the Reuters Greenhouse Fund, Reuters Plc’s global technology VC fund. There he co-managed a technology fund that invested over $450M in over 80 early, mid and late stage companies globally.

In 2001, Norman and his fellow partners acquired the Greenhouse Fund and subsequently sold companies in the online media/advertising sector (Advertising.com (to AOL), and Forbes.com (to PE buyer). Prior to Reuters, Norman worked at Bain & Company in London, initially in the Telecoms practice and then the Private Equity group.
Norman is a graduate of Stanford University with dual BS and BA degrees in Engineering and Economics and holds an MBA with distinction from INSEAD business school.

Nicole is the Managing Director of UK operations at Bookshop.org. Nicole has extensive experience in consumer technology businesses across multiple stages of development and business sizes. 

Prior to this Bookshop.org, Nicole was the VP of International at Etsy, where she led business outside of the US. She has also been the CEO of mydeco.com and has held leadership positions at Google, Bebo, and American Express in Europe and Asia.