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1. Understanding Shopify Plus

What is Shopify Plus? How to decide if it's right for your business

In today's ever-evolving digital landscape, having a robust and efficient ecommerce platform is crucial for the success of any business. Shopify Plus is a powerful solution that caters to the needs of larger enterprises, offering a range of features and benefits tailored to meet the demands of high-volume businesses. This article will explore Shopify Plus, understand its key features, evaluate its suitability for different small businesses' and large businesses' needs, and discuss transitioning to this platform. By the end, you'll know whether Shopify Plus is the right choice for your business.

Main takeaways from this article:

  • Shopify Plus is a high-tier ecommerce solution offered by Shopify, designed for larger enterprises. It offers scalability, dedicated support, and extensive customization options.

  • Key features are fully hosted, relieving businesses of backend technical management, tailored for scalability to handle high-volume sales and traffic. It comes with advanced customization capabilities and 24/7 dedicated support.

  • Best suited for high-volume merchants, rapidly growing businesses, and companies with complex or unique ecommerce business requirements.

  • Gelato's Shopify Integration offers a global print on demand platform with printing partners in 34 countries. Benefits include reduced shipping times/costs, a wide product range, and eco-friendly initiatives.

Understanding Shopify Plus

A reliable and efficient ecommerce platform is crucial when running a successful online business. Shopify Plus is an advanced enterprise ecommerce platform offered by Shopify that caters specifically to the needs of large businesses. With its robust features and scalability, Shopify Plus provides an all-in-one solution for businesses looking to take their online presence to the next level.

The basics of Shopify Plus


Shopify Plus is a fully hosted solution, which means that Shopify handles all the technical aspects, including server maintenance, security, and updates. This allows businesses to focus on their core operations without the hassle of managing the backend infrastructure. With Shopify Plus, you can create a highly customizable online store that caters to your unique branding and business requirements.

One of the key advantages of Shopify Plus is its scalability. As your business grows, Shopify Plus can effortlessly handle the increased influx of traffic and orders, ensuring the smooth operation of your online store even during peak seasons or flash sales. This scalability is essential for businesses that experience rapid growth and need a platform to keep up with their demands.

Additionally, Shopify Plus provides access to dedicated support and account management services. This means you will have a team of experts to assist you whenever you need help or guidance. Whether you have questions about setting up your online store or need assistance with technical issues, the Shopify Plus support team is there to provide personalized service.

How Shopify Plus differs from other Shopify plans

While Shopify Plus shares some similarities with other Shopify flow plans, some specific differentiators make it a distinct choice for larger enterprises. Here are a few key ways in which Shopify Plus differs from other Shopify plans:

  • High-volume traffic: Shopify Plus is built to handle high-volume sales and traffic, making it an ideal option for growing businesses with substantial ecommerce operations. Other Shopify plans may not offer the same level of scalability and resources.

  • Pricing: Shopify Plus comes with custom Shopify payments tailored to the specific needs of each business. Other Shopify plans have fixed pricing tiers based on the features included.

  • Customization capabilities: Shopify Plus provides more advanced customization options than other Shopify account plans. This allows you to create a fully personalized online store that aligns with your brand image and requirements.

  • Dedicated support: With Shopify Plus, you can access dedicated support and account management services, ensuring you receive timely assistance whenever you encounter any issues or require guidance.

The benefits of Shopify Plus for large businesses


Shopify Plus offers a comprehensive ecommerce store solution for large enterprises, providing the tools and support needed to create and manage a successful online store. Whether you want to expand your business, improve customer experience, or increase sales, Shopify Plus has the features and capabilities to help you achieve your merchant success program.

There are several compelling benefits associated with using Shopify Plus:

  • Scalability: No matter how many customers you have or how much traffic your website receives, Shopify Plus can ensure that your website remains performant even during peak periods.

  • Customization: With Shopify Plus, you can create a unique and personalized online store that reflects your brand identity. This level of customization can help you stand out from your competitors and provide a more tailored shopping experience for your customers.

  • 24/7 Support: When running a large business, having access to dedicated support and account management services is crucial. With Shopify Plus, you can rest assured knowing you have 24/7 support to assist you whenever needed. Whether you have a technical issue or need guidance on optimizing your online store, Shopify Plus has you covered.

  • Reliability: Downtime can harm any business, especially with high sales volume. With Shopify Plus, you can rely on its reliable infrastructure to ensure minimal downtime and a smooth customer shopping experience. This means fewer lost sales and happier customers.

  • Omnichannel capabilities: In today's digital landscape, selling across multiple channels is essential for maximizing sales opportunities. Shopify Plus enables you to seamlessly sell across various channels, including social media platforms, marketplaces, and even brick-and-mortar stores. This omnichannel approach expands your reach and allows you to connect with customers wherever they prefer to shop.

  • Robust security and compliance: Security is a top priority for Shopify Plus. It offers Level 1 PCI DSS compliance, protecting customers' payment information. Moreover, Shopify Plus regularly undergoes rigorous security audits to maintain the highest data protection standards.

  • Advanced analytics and reporting: Shopify Plus provides detailed analytics and reporting tools, allowing you to gain valuable insights into your business performance. You can track metrics such as sales, customer behavior, and conversion rates, enabling you to make data-driven decisions to optimize your ecommerce strategy.

Types of businesses best suited for Shopify Plus

  1. High-volume merchants: Companies that experience many transactions and need infrastructure and SEO to handle the associated demands will benefit from Shopify Plus.

  2. Scaling & growing businesses: Businesses experiencing rapid growth or anticipating a surge in online sales might find Shopify Plus beneficial due to its robust scalability features.

  3. Complex or unique requirements: Shopify Plus offers more customization and advanced features for businesses that require complex solutions, such as integration with proprietary systems or custom checkout page experiences.

  4. Brands with multiple storefronts: Companies that operate in various countries, currencies, or languages often benefit from the multi-store capabilities of Shopify Plus can inspire you.

  5. Enterprise-level B2B companies: Shopify Plus has specific features tailored for B2B operations, such as wholesale channels and price tiering.

  6. Brands seeking premium customer support: Shopify Plus offers dedicated support with a Merchant Success Manager, which can be critical for large businesses needing immediate and personalized assistance.

How to determine if Shopify Plus is right for your business


While Shopify Plus offers robust features tailored for large-scale, rapidly growing, or complex businesses, it's essential to thoroughly assess your current needs and future goals to determine if the platform is the right fit for your business. When combined with the best practices, Shopify Plus has a huge growth potential for your business.

  1. Assess your sales volume: If your online store consistently experiences high traffic and sales volumes, upgrading to Shopify Plus can ensure you have the infrastructure to handle the demand.

  2. Forecast your growth: If you anticipate a rapid growth trajectory for your business in the near future, investing in Shopify Plus earlier can make the scaling process smoother.

  3. Evaluate your technical needs: Do you require more customization than what basic Shopify plans offer? Advanced API access, custom apps, custom checkout processes, payment processing fees, or integration with specialized tools might necessitate a platform like Shopify Plus.

  4. Determine your budget: While Shopify Plus offers enhanced features, it comes at a higher price point. Ensure that the ROI from moving to Shopify Plus justifies the cost.

  5. Check your operational demands: If you're branching out to international markets, marketing campaigns, or planning to launch multiple storefronts, Shopify Plus makes managing these operations more efficient.

  6. Analyze customer service needs: Shopify Plus's advanced support might be invaluable if your business needs guaranteed rapid response times or dedicated support for navigating platform challenges.

  7. B2B operations: If a significant portion of your sales comes from B2B operations, Shopify Plus's B2B features might make your operations more streamlined and efficient.

  8. Feedback from teams: Engage with your technical, sales, and operational teams to get feedback. They might have insights into the platform limitations they're currently facing and the transaction fees.

Gelato's Shopify integration and its global print on demand platform

Gelato is one of the world's most extensive print on demand networks, offering a vast reach with printing partners in over 34 countries. Its integration with Shopify makes it easy to tap into the global market without the hassles of international shipping, customs, or holding inventory. Here's a detailed look at Gelato's features and benefits when integrated with Shopify

Gelato's Shopify integration offers enterprise companies a seamless solution to leverage the global print on demand network. It simplifies international selling, reduces overheads, and enhances the potential for profitability and brand expansion. With a focus on quality, sustainability, and automation, Gelato's platform is a valuable asset for companies aiming to make a mark in the global marketplace. Access to a wide range of products, from apparel, wall art, t-shirts, phone cases, mugs, photo books, and more.

An expansive international printer network bolsters Gelato's distinctive print on demand model. This forward-thinking approach paves the way for businesses to carve niches in international selling, setting themselves apart from the competition. As Gelato consistently rolls out cutting-edge features, in-demand products, and strategic collaborations, your business stands to gain immensely from these developments.

Step into the next era of integration with Gelato at your side. Stay updated, refine your tactics, and harness the power of Gelato's groundbreaking approach to position your business at the forefront as we move further into 2023. Jumpstart your journey and prime your enterprise for the evolving ecommerce horizon. Embrace the future possibilities; sign up for Gelato today!


Is Shopify Plus suitable for small businesses?

Shopify Plus is specifically designed for larger businesses and high-volume merchants. If you're a small business that doesn't require advanced features and doesn't experience extremely high traffic, the regular Shopify plans might be more appropriate and cost-effective for you. However, as your business grows, transitioning to Shopify Plus might become beneficial.

What kind of support does Shopify Plus offer its users?

Shopify Plus users benefit from dedicated support through their Merchant Success Managers. These managers assist with platform onboarding, strategic growth planning, and ensuring merchants get the most out of the platform. Additionally, 24/7 priority support ensures any issues are addressed promptly.

How does pricing for Shopify Plus work?

Shopify Plus pricing is based on a variety of factors, including the volume of sales, specific needs, and additional functionalities required by the business. Because of its tailored nature for enterprise solutions, it's best to contact Shopify directly for a custom quote. Typically, there's a base fee along with variable costs based on monthly sales.

How can I decide if Shopify Plus is the right fit for my business?

To determine if Shopify Plus is the right fit, consider your current and projected sales volume, the level of customization you require, the scalability you anticipate needing, and your budget. If you're looking for a platform that can handle massive traffic, offers extensive customization, and can scale with your business, then Shopify Plus might be a worthy investment. Consulting with a Shopify representative or ecommerce consultant can provide insights tailored to your specific business needs.

What are the main differences between Shopify and Shopify Plus?

Shopify and Shopify Plus cater to different business sizes and needs. Shopify is geared towards small to medium-sized businesses, offering a range of basic features necessary for online retail. Shopify Plus, on the other hand, is an enterprise solution designed for large businesses and high-volume merchants. Key differences include the level of customization, advanced features, API limits, exclusive apps, and a dedicated Merchant Success Manager available only to Shopify Plus merchants. Additionally, Shopify Plus provides enhanced security features and capabilities to handle flash sales without site crashes. Choose the platform that aligns with your business scale and specific requirements.


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