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1. What is Shopify?

Shopify vs. Shopify Plus: What's right for your business?

Navigating the vast ecommerce landscape can be challenging, especially when choosing the optimal platform for your business. Shopify and Shopify Plus are two renowned options, yet distinguishing which suits your business needs may seem overwhelming. This choice is crucial, as the right platform can help you streamline operations and expand your customer base, while the wrong one might limit your growth and create unnecessary complexities.

This article aims to unravel the key differences between Shopify and Shopify Plus, providing the insights you need to make an informed decision. Backed by extensive industry knowledge and experience, we'll examine the capabilities and features of both platforms, making it easier for you to choose the one that aligns best with your business goals. Remember, a thoughtful and strategic choice today can pave the way for the future success of your ecommerce business.

Main takeaways from this article:

  • Shopify is a robust, beginner-friendly ecommerce platform offering comprehensive features like a vast array of themes and templates, managed hosting and security, and built-in marketing and SEO tools. Shopify offers different pricing plans to suit varying business sizes and requirements.

  • Shopify Plus is an enterprise-level platform designed for high-growth businesses and large-scale enterprises. Key features include scalability to handle high traffic volumes, access to advanced APIs for customization, and exclusive features such as advanced discounting options, multi-channel selling, and customizable experiences on the checkout page. Shopify Plus operates on a custom pricing model.

  • The decision between Shopify and Shopify Plus depends on your business size, needs, and growth plans. While Shopify is ideal for small to medium-sized businesses, Shopify Plus targets larger enterprises with more extensive needs.

  • Knowing when to upgrade to Shopify Plus involves understanding your business's growth, requirements for advanced customization, complex needs demanding tailored solutions, and anticipated high traffic.

  • Shopify Plus offers seamless integrations with various exchanges worldwide, a range of custom apps and plugins, advanced analytics, and reporting features, and easy integration with shipping carriers.

  • As a partner, Gelato provides a global print on demand platform for Shopify Plus users, expanding their range of customizable products.

What is Shopify?

02_What is Shopify

Shopify is a robust ecommerce platform that provides merchants with all the tools they need to build, launch, and manage their online stores. Its user-friendly interface doesn't require extensive technical knowledge, making it accessible for beginners.

Key features

Comprehensive ecommerce solution

Shopify is not just a platform for creating online stores; it is a complete solution that offers a wide range of features to help businesses succeed in the competitive world of ecommerce. One of the key advantages of Shopify is its vast array of themes and templates. Combined with best practices, these enable businesses to create visually stunning stores that resonate with their brand identity and appeal to their target audience.

Fully managed

You need not worry about the technical aspects of managing an online business when you use the Shopify store. You are free to focus on growing your business while the platform handles hosting, security, and updates. Additionally, Shopify provides various payment channels to guarantee a smooth checkout experience for customers.

Built-in marketing tools

Shopify doesn't stop at just creating beautiful stores and providing payment solutions. It also offers a range of marketing andSEO tools to help your online business drive traffic and increase sales. From customizable meta tags to built-in blogging capabilities, Shopify empowers businesses to optimize their online presence and attract more customers.


The Shopify account offers different plans to suit businesses of varying sizes and requirements. The basic Shopify plan starts at $29 per month and includes all the essential features you need to get started. If you're looking for more advanced features and scalability, you can opt for the Shopify plan priced at $79 monthly. And for large businesses with high-volume sales, the Advanced Shopify plan, priced at $299 per month, offers additional features and dedicated support.

What is Shopify Plus?

03_What is Shopify Plus

Shopify Plus is the go-to solution for businesses looking for more advanced features and scalability. Shopify Plus is Shopify's enterprise-level platform designed to cater to high-growth businesses, large-scale enterprises, and brands with complex needs.

Key features


The platform seamlessly handles high traffic volumes, ensuring your website performs flawlessly during peak seasons and sales events. This means that even if you experience a sudden surge in visitors, your site will remain stable and provide a smooth shopping experience for your customers.

Access to advanced APIs

Providing access to advanced APIs, Shopify Plus allows companies to combine their store with other platforms and modify it to suit their needs. This opens up a world of customization and integration options, enabling you to link your online store with third-party apps like inventory management programs, CRM programs, or marketing automation solutions. You may automate tedious procedures and streamline your company processes with the help of these integrations, which will save you time and money.

Exclusive features

Shopify Plus offers a wide selection of features that are especially created to meet the requirements of fast-growing companies. These include capabilities for multi-channel selling, sophisticated discounting options, and customizable checkout processes with Shopify Payments. You may design customized promotions and loyalty programs with advanced discounting options to encourage consumer interaction and increase sales. By selling on social media platforms, online marketplaces, and other online channels, multi-channel selling capabilities let you reach a wider audience. Additionally, you can create a seamless and branded checkout process with customizable checkout experiences, which will lower cart abandonment and increase conversion rates. If it suits your business, you can even securely integrate Shop Pay to store your customers' payment details.


Shopify Plus uses a unique pricing model. The price fluctuates according to how complicated your company's needs are and how much money you expect the platform to bring in for you. This guarantees businesses a customized price structure supporting their expansion objectives. You can choose the optimal price strategy for your company by consulting with Shopify Plus experts and considering elements like the volume of products, anticipated traffic, and necessary features.

Shopify vs. Shopify Plus: A comprehensive comparison

Now that we have a basic understanding of Shopify and Shopify Plus let's dive deeper into the differences. While Shopify is perfect for small to medium-sized businesses, Shopify Plus targets larger enterprises with more extensive needs. Here are some key differentiating factors:

Advanced functionality

In addition to the standard features available on Shopify, Shopify Plus provides greater customization options, allowing businesses to tailor their online stores to their unique brand identity. This level of customization allows for a more personalized user experience, ultimately enhancing customer satisfaction and loyalty.

Moreover, Shopify Plus grants businesses access to APIs, enabling seamless integration with third-party applications and systems. This integration capability empowers businesses to automate various processes, such as inventory management, order fulfillment, and customer support. Businesses can streamline their operations, reduce manual errors, and improve efficiency by automating these tasks.

Scalability and performance

With Shopify Plus, businesses can scale their operations without worrying about technical limitations. The platform is designed to handle substantial traffic volumes, ensuring your website remains stable and performs optimally, even during promotional events or peak shopping seasons. This scalability is crucial for enterprises that experience rapid growth or expect significant spikes in website traffic.

Furthermore, Shopify Plus offers advanced caching mechanisms and content delivery networks (CDNs) to optimize website performance. These technologies help reduce page load times, ensuring a smooth and seamless customer browsing experience. By delivering content quickly and efficiently, businesses can minimize bounce rates, increase conversions, and maximize revenue.

Personalized support

Businesses on Shopify Plus receive priority support from a dedicated Merchant Success Manager who provides personalized assistance. These managers have in-depth knowledge of the platform and can offer expert guidance tailored to each business's needs and goals.

Whether businesses require technical assistance, strategic advice, or help with platform optimization, a merchant success program provides timely and effective solutions. This personalized support ensures that businesses have the necessary resources and expertise to overcome any challenges they may encounter and achieve their desired outcomes.

Is Shopify Plus right for your business?

04_Is Shopify Plus right for your business

While both Shopify and Shopify Plus offer robust features, Shopify Plus is designed specifically for businesses with unique needs and ambitious growth plans.

So, who exactly is Shopify Plus for? Let's delve deeper into the key characteristics and requirements of businesses that can benefit from Shopify Plus.

Generating high sales volume

Shopify Plus is designed for companies with big sales volumes. Shopify Plus is the best option if your online store processes a large volume of transactions and you need a platform that can keep up with the needs of a fast-growing company. Shopify Plus guarantees that your website can manage significant traffic and effectively process orders, thanks to its scalable architecture and extensive performance optimization.

Advanced customization and automation

Shopify Plus offers a wide range of tools and features for businesses requiring advanced customization and automation capabilities; with access to Shopify's Liquid templating language, you can create highly personalized storefronts that align with your brand's unique identity. Additionally, Shopify Plus provides automation options with Shopify Flow to streamline your business operations, such as automated order processing, inventory management, and customer segmentation.

Complex requirements and tailored solutions

If your business has complex requirements that go beyond the capabilities of a standard ecommerce platform, Shopify Plus can provide tailored solutions. Whether you need custom integrations with third-party systems, complex product configurations, or unique pricing models, Shopify Plus offers the flexibility and support to meet your needs. With dedicated account managers and access to Shopify's expert partners, you can rely on their expertise to implement and optimize your custom solutions.

High traffic and anticipated growth

Businesses that experience high website traffic and anticipate significant growth can benefit greatly from Shopify Plus. The platform's robust infrastructure ensures that your website remains stable and performs optimally during peak traffic. Moreover, Shopify Plus provides access to advanced analytics and reporting tools, allowing you to gain valuable insights into your customer behavior and make data-driven decisions to fuel your growth strategies.

On the other hand, if you are a small to medium-sized business with limited customization needs and a smaller customer base, Shopify can be a perfect fit for your online store. It offers a user-friendly interface, essential features, and a more cost-effective solution for businesses starting out or with simpler requirements.

When to move to Shopify Plus: Signs you're ready to upgrade

While Shopify Plus offers numerous advantages, it's essential to understand when the time is right to upgrade. Here are some signs that indicate you're ready to move to Shopify Plus:

  1. Your business is experiencing rapid growth, and your current platform struggles to handle the high traffic volume.

  2. You require advanced customization options that go beyond what is offered by Shopify.

  3. You have complex requirements that demand tailored solutions.

  4. You anticipate significant growth and want to future-proof your business.

If you resonate with any of these signs, upgrading to Shopify Plus can be a strategic move that allows you to unlock your business's full potential.

How do exchanges work with Shopify Plus?

Thanks to Shopify Plus's seamless integration with numerous exchanges worldwide, businesses can manage their product catalogs, inventories, and order fulfillment effortlessly. Through these connections, companies can increase their customer base, access new markets, and broaden the scope of their operations

Integration with marketplaces

Shopify Plus offers a thorough and effective framework for connecting businesses with various marketplaces regarding exchanges. Shopify Plus offers a seamless connection that enables businesses to sync their product information, inventory levels, and order details in real-time with Amazon, eBay, and other well-known exchanges.

Apps and plugins

Shopify Plus offers a variety of plugins and apps that expand your online store's functionality and potential. These apps let companies customize their stores to meet the demands of individual clients, giving them a distinctive and personalized shopping experience. For instance, there are apps in the Shopify App Store that let companies automate the process of synchronizing inventory levels between several exchanges. Businesses can increase consumer satisfaction and streamline operations by preventing overselling and stockouts.

Analytics and Reporting

Shopify Plus provides applications with sophisticated analytics and reporting capabilities. These apps give companies insightful data about how well their sales perform across various exchanges. Businesses may optimize their marketing strategy and spur additional growth using data such as conversion rates, consumer demographics, and popular items.

Integration with shipping carriers

Shopify Plus integrates with popular shipping carriers, making order fulfillment a breeze. Businesses can easily generate shipping labels, track packages, and provide customers with real-time shipping updates. This saves time and enhances the overall customer experience, increasing customer loyalty and repeat purchases.

Power up your store with Gelato: Shopify Plus partner

05_Power up your store with Gelato Shopify Plus partner

The decision between Shopify and Shopify Plus should align with your business's size, growth trajectory, and specific needs. But remember, your choice of ecommerce platform is only one piece of the puzzle. To propel your business forward and harness the power of global ecommerce, consider integrating with a world-leading print on demand solution like Gelato.

Gelato, the world’s largest platform for local print on demand production, offers a solution that enables you to sell your products, like t-shirts, wall art, etc, globally and produce them locally in 34 countries. With the potential to reach up to five billion consumers overnight, Gelato truly puts the world at your fingertips.

Our flexible, fast, and sustainable production and distribution platform is designed to support a diverse group of creators and entrepreneurs, helping them bring their creativity to life – and into business. We offer a free-to-use model where you only pay for the products your customer orders, and we also provide subscription products, Gelato+ and Gelato+ Gold, offering advanced features and benefits to support your growth further.

With Gelato, we're not just offering a service but a partnership. We're here to help you realize your dreams and become a significant player in the global ecommerce landscape. We're at the heart of the creator economy and want to help you join this exciting movement.

Are you ready to take your ecommerce business to the next level? Sign up for Gelato today and become part of the creator movement defining the future of global ecommerce entrepreneurship. Your success starts here.

Shopify Plus FAQs

What is the most expensive Shopify plan?

The most expensive Shopify plan is Shopify Plus, its enterprise-level offering. The pricing is customized based on the specific needs of your business but typically starts at $2,000 per month. For detailed pricing, please reach out to Shopify's sales team.

What is the minimum revenue for Shopify Plus?

There is no minimum revenue threshold for Shopify Plus. But because of the monthly cost, it frequently works better for companies with huge sales volumes or those who require advanced skills. To determine whether this level of service is appropriate for your company, it is advisable to contact Shopify or a Shopify Plus Partner.

How many orders can Shopify Plus handle?

Shopify Plus can accommodate up to 10,000 transactions per minute and is designed to handle big traffic and sales volumes. Because of this, it is perfect for companies with huge order quantities or during times of strong demand, such as sales events.

How many websites can you have with Shopify Plus?

You can operate up to 10 expanded stores with Shopify Plus at no extra cost. This enables separate websites to support diverse markets, languages, and currencies.

Can you run two Shopify stores at once?

Yes, you can run two Shopify stores at once. However, each store requires its subscription. This means you’ll have two separate dashboards, product lists, and payment setups. Shopify Plus users can manage multiple storefronts under the same account.


Next steps

Start selling products with Gelato