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1. Etsy image file types

Etsy product photo size guidelines and optimization tips

The success of your Etsy store is linked closely to the quality and optimization of your product images. In the fiercely competitive realm of ecommerce, visually appealing and high-quality images can make all the difference.

This brief guide is a must-read for creators and artists looking to enhance product listings, ease the selling process, and boost sales.

Main takeaways from this article:

  • Knowing the specifications of Etsy's image file types and how to optimize them can make your product listings more appealing, potentially increasing sales.

  • Etsy provides specific guidelines for different types of images- listings, thumbnails, shop icons, profile photos, and others. Meeting these ensures clear and inviting visuals on multiple platforms.

  • Resizing your images correctly for Etsy is key to maintaining picture quality whilst adhering to the platform's guidelines.

  • Taking the perfect photos for your Etsy shop requires considering elements such as location, lighting, and effective camera usage. Tips range from using props or models to optimizing for mobile viewing.

  • Partnering with Gelato can streamline your Etsy selling process. After enhancing your product listings with high-quality images, Gelato's order fulfillment services can help manage increased customer interest efficiently.

Etsy image file types

Selecting the correct file format is an essential first step when uploading your image files on Etsy. 

Here are the three major file types that Etsy supports: 

  • JPEG: Ideal for photographs and complex images with many colors. JPEGs can also support high-resolution photos.

  • GIF: Best suited for simple images, graphics, or animations with limited colors.

  • PNG: Perfect for images with transparent backgrounds and graphics with fewer colors.

Etsy image size guidelines

Camera focusing on product

With a clear understanding of the image file types, let's discuss the specific dimensions that Etsy recommends for various types of images on its platform.

Listing images

Using the correct Etsy listing photo size is a crucial aspect of your Etsy shop visuals. For the listing image, use a photo at least 3000 pixels wide and 2250 pixels tall in landscape or square orientation. The file size should not be larger than 1MB. 

Let's run through some essential tips to ensure you're presenting your product images most efficiently: 

  • Use varied shots: By providing multiple views of your product, you can tell a complete story. Do close-ups, wide shots, and shots of people using the product.

  • Optimize first photos: The first photo on your listing is the default image displayed on your Shop Home page. Give this photo special attention, as it's often the first interaction buyers have with your product.

  • Experiment with sizes and ratios: Finding the optimal size and ratio for your images can impact their performance. A well-cropped photo focused on the product enhances clarity, making it easier for potential buyers to understand what they are getting.

  • Master photo editing: Utilizing a professional editing tool can significantly enhance your images, bringing out the best in your product and engaging viewers' attention effectively. 

Thumbnail images

For image thumbnails, Etsy recommends using a space of 2000px for the shortest side of your image with a resolution of 72ppi. Also, ensure the file size is under 1MB for faster uploading. Other factors to note are: 

  • Utilize white spaces: To optimize a thumbnail image for cropping, it's advisable to have adequate white space around the edges of your photo. It contributes to a cleaner, more professional look.

  • Consider image orientation: Thumbnail images in horizontal orientation tend to utilize more space within the frame compared to vertical images. This can help showcase your product better.

  • Experiment with sizes and ratios: Experiment to find out which size and ratio work best for your product images.

  • Edit existing photos: It's recommended to occasionally review and edit the photos on your existing listings, especially the first image that is set to be your default display on the Shop home page.

Your Etsy shop icon is essentially your shop's logo, representing your brand identity. A well-thought-out shop icon can set the tone for what buyers can expect from your shop. Here are some tips: 

  • Optimal size: The recommended size for shop icons is 500 x 500 pixels. Opt for high-quality images that won’t distort at these dimensions.

  • Align with your brand: Your shop icon should align with your overall store's theme, color scheme, and the products you sell.

  • Simplicity: Your icon should not contain too much information or visuals. It has a small visual footprint, so the simpler, the better.

  • Make it memorable: Blending in can sometimes mean getting lost in the crowd. Try to choose a design that is unique and stands out.

  • Update periodically: Don't let your shop icon age. Keep it fresh and up-to-date with periodic reviews. 

Profile photos

First impressions are vital, and on Etsy, you make that initial impression with your profile photo. Follow these key points to optimize your Etsy profile photo: 

  • Meet the specifications: Etsy recommends using JPG, GIF, or PNG for your profile photo. Keep the shortest side of the image at least 2000px for the best quality and clarity. Maintain your file size under 1MB.

  • Use a horizontal orientation: Horizontal photos utilize the most space within the thumbnail frame, giving you a larger display area compared to vertical images. 

  • Appearance is key: High-quality, eye-catching images that accurately represent your brand can contribute significantly to your shop's success.

  • Edit the photo: Editing your final image could involve cropping, adjusting the lighting, or tweaking the colors to make it more engaging.


Video content is a powerful tool for showcasing your Etsy products. But, for the best results, you must follow Etsy's video specification guidelines. 

Let's delve into this further: 

  • Length and size: Your Etsy shop videos should ideally be around 5-15 seconds long and no larger than 100MB in size, making them quick to load and easy to watch.

  • Format: Etsy supports MP4 and MOV video formats. Your video must comply with these formats to be compatible with the Etsy platform.

  • Aspect ratio: The ideal aspect ratio for Etsy video is 16:9, the standard for most digital videos. This strikes a balance between detail and file size.

  • Quality: Etsy supports high-definition (HD) videos. High-quality visuals are key to making a strong impression. 

  • Content: Ensure your video accurately represents your product. Highlight the key features, show the product in use, or share a behind-the-scenes look at how it's made.

Team logos

Your team logo has a vital role to play in creating an excellent impression of your brand. Let's cover some important tips to ensure that your team logo meets Etsy's standard specifications: 

  • Size matters: The recommended size for team logos on Etsy is 400 x 300 pixels. However, the image can be larger as long as the aspect ratio remains the same.

  • Quality over quantity: Opt for high-resolution images to ensure that your logo appears sharp and clear. This can enhance visibility and create a positive impact.

  • Represent your brand: The design of your team logo should be a reflection of your brand's identity. Use colors, typography, and imagery that align with your brand's personality.

  • Consistency is key: Having a consistent logo across all platforms, including Etsy, can help boost brand recognition. 

  • Simplicity: While designing your logo, it's best to keep things simple. A straightforward design can be more easily recognized and remembered by customers.

Order receipt banners

Order receipt banners are yet another influential visual touchpoint within your Etsy store. 

Here's how you can make them pop:

  • Importance of consistency: Maintaining a consistent aesthetic across all visual elements, including your order receipt banners, contributes to a uniform brand identity. 

  • Image dimensions: For optimal display, maintain your order receipt banner dimensions at 760 x 100 pixels. Ensure all vital information is visible and not distorted.

  • Use of colors and fonts: Stick with your brand's colors and fonts in the banner design. Studies indicate color can impact a shoppers' perceptions. 

  • Relevant content: The banner is not just for aesthetics; use this space to communicate relevant details. It can be a simple thank you message or information about upcoming sales.

Mini shop banners

Your Etsy mini shop banner is another essential point of visual contact for your potential customers. Etsy suggests sizes of 1200 x 160 pixels for mini shop banners.

Here's how you can go about designing them:

  • Design aesthetics: Bridge the gap between your product and your audience through a creative and aesthetically pleasing design. Be sure it aligns with your Etsy shop's overall theme.

  • Typography: Your banner must bear your shop's name. Opt for a readable font, even when scaled down for smaller devices.

  • Concise messaging: If you're including a tagline or slogan, make sure it's short yet impactful and broadcasts your brand's message effectively.

  • Clarity of product image: Using one of your top products in the banner ensures recognition and appeal. To be visually effective, ensure your product photo is bright, sharp, and clear.

  • Checking dimensions: Make sure that your image's dimensions are correct (1200 x 160 pixels). A poorly sized banner can detract from its professional appearance.

  • Testing across devices: Your Etsy shop will likely be viewed on various devices, from desktop computers to mobile phones. Always preview your banner on multiple platforms.

Big shop banners

A big shop banner is an excellent way to create a striking first impression for your potential customers. Etsy provides generous space for these, allowing images up to 3360 x 840 pixels. 

Here's what you can focus on:

  • Grab attention immediately: Utilize this space to capture visitors' interest as soon as they land on your page. High-quality, engaging images related to your product line can inspire customers to explore more.

  • Limit to essentials: While the banner is a generous space, it's best to avoid cluttering it. Stick to key images that represent your brand's essence, and keep it clean and professional.

  • High-resolution is key: Always use high-resolution images. For a sharp, attractive banner, keep in mind the size requirement of 3360 x 840 pixels.

  • Consistent branding: Ensure your banner syncs with your overall brand aesthetics. Uniformity in colors, fonts, and style can increase brand recognition.

Carousel banners

Carousel banners make an excellent impression on potential Etsy buyers, allowing them to scroll through several images that encapsulate what your shop offers. Here's how you can create a carousel post:

  • Picture dimensions: Your photos should ideally be 1200 x 300 pixels, ensuring they are clear and captivating. 

  • File size and type: Keep the file size below 2MB, ensuring a quick and smooth load on the viewer's end. Opt for JPEG or PNG formats for the best quality.

  • Quality considerations: High-resolution carousel banners can significantly increase your product visibility. 

  • Optimizing tips: Carousel banners allow you to flaunt various angles and details of your product using different photo series.

Collage banners

Making an impression on your visitors starts with creating an attractive collage banner. 

Let's look at how you can make the most of this powerful visual tool: 

  • Measure meticulously: To maintain a professional and polished appearance, remember that your collage banner should be 1200 x 300 pixels in size.

  • Incorporate variety: Mix and match products within your collage banner to help potential customers quickly understand the diversity of your offerings. 

  • Pay attention to alignment: Ensure your images are well-aligned to maintain a balanced and neat appearance. Misaligned images can create a disorganized impression, which may dramatically impact your credibility.

  • Use editing tools: Leveraging sophisticated image editing tools like Adobe Express or MockupEditor can help create an effective collage banner. These tools come with pre-designed templates, enabling you to build stunning banners.

How to resize images for Etsy

Editing images on computer

Resizing images for Etsy might seem difficult, but it doesn't have to be. With the right techniques and knowledge, you can easily adjust your images to fit the platform's guidelines. 

Here's a quick step-by-step guide to help you through the process: 

  • Understand the dimensions: The main Etsy photo should ideally be 3000px wide and 2250px tall in the form of landscape images. The best sizing for Etsy listing photos is 2000 pixels per square inch or 72 pixels per inch (PPI).

  • Keep a good ratio: To ensure optimal display on Etsy, upload photos that work for multiple crops and ratios, like square or rectangle.

  • Use photo editing tools: Most image editing software (including free options like GIMP and Canva) can resize your photos for you. Just input the dimensions you want, and the software will automatically adjust the image size.

  • Be mindful of errors: If you receive an error message while uploading your image, try scaling it down to be smaller than 2500 pixels in width. This usually leads to successful banner uploads.

Capturing the perfect photos for your Etsy shop: Five tips

Photographer arranging products

One of the cornerstones of success on Etsy comes down to your product photographs. Here's how you can grab your potential customer's attention through visually appealing pictures: 

  • Shoot in natural light: Take advantage of sunny windows for your photoshoots. This natural light will help you avoid the common issues with low lighting, thus making your photos appear more professional.

  • Avoid the camera flash: Built-in camera flashes can often cause glares, shadows, and color distortion in your images. Opt for a more natural or controlled lighting setup for the best results.

  • Use props or models: By using props or models, you can showcase your products in a more appealing context, encouraging customers to visualize them in their own lives.

  • Optimize for mobile viewing: Ensure your photos look attractive both on desktop and mobile. Many Etsy customers shop on their smart devices, so your images should be crisp, clear, and effective on smaller scales.

  • Experiment with different styles: Try different backgrounds, angles, and post-production editing techniques to find what best compliments your products and your shop's aesthetic.

Elevate your Etsy listings and grow with Gelato

Print on demand t-shirts, mugs, wall art

Take your Etsy listings to the next level with Gelato. Gelato integrates seamlessly with Etsy, allowing users to sell high-quality products such as t-shirts, mugs, wall art, phone cases, tote bags, and photo books.

With Gelato’s Personalization Studio, you can let your customers add their unique touch to products, enhancing your offerings and capturing the appeal of potential buyers.

So why wait? Sign up for Gelato today and select a subscription plan that suits your needs for an optimized and streamlined selling experience!


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