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1. Top five popular summer products

5 popular summer products to sell [2024]

Updated Jan15 2024

With the summer season fast approaching, it's time to start prepping your online store for the influx of customers looking to make the most of the sunny days. To help you get started, we've put together a comprehensive list of trending summer products that are sure to be a hit in 2024.

Main takeaways from this article:

  • Gain insights into popular product categories for summer, including summer wall art, tote bags, tank tops, and t-shirts, and why they are sought after during this season.

  • Understand the advantages of offering seasonal products in your online store, such as increasing your sales, enhancing your brand image, boosting customer engagement, and increasing average order value by complementing the existing product line.

  • Glean useful tips for maximizing your summer sales, such as running a special sale, hosting outdoor events, running summer-themed social media promotions, optimizing your website with a summery theme, sending seasonal emails, and running paid advertising campaigns.

  • Understand the process of pricing your summer products and the importance of competitor analysis and market trends.

  • Discover how to utilize social media platforms and Google Trends to promote your summer products and keep track of market shifts.

  • Learn about the top summer design trends like bold colors, 90s reborn, Japandi style, and eco-conscious designs, and how to incorporate them into your products.

Top five popular summer products

With the onset of summer, it's the perfect time to stock your online ecommerce print on demand store with summer products that encapsulate the spirit of the season. Offering unique designs on summer essentials is sure to attract customers looking for items that radiate warmth and sunshine. Here are just a few categories that will help evoke the best memories of summer fun on those hot summer days.

1. Summer wall art

02_Summer wall art

As summer sets in with its bright, vibrant colors and warm, inviting ambiance, it's an ideal time to refresh your home decor to match the season's energy. A popular trend that has captured the attention of both interior decorators and homeowners alike is summer wall art. This unique category of summer products offers a plethora of options to revitalize your living space with the spirit of the season, especially if you take the time to design your own custom poster or canvas print.

Summer wall art includes a wide range of designs and styles, from oceanic themes to floral prints, from abstract sunsets to realistic landscapes. Anything that gives your home that sun-kissed glow, helping create an atmosphere of warmth, positivity, and relaxation. Whether you're looking to makeover a single room or your entire home, summer wall art can be the perfect addition to complement your existing decor or serve as a standout feature on its own.

2. Tote bags

03_Tote bags

Tote bags have become an essential accessory for people of all ages and professions. They combine utility with style, providing ample space for carrying personal items while making a fashion statement. Tote bags are especially popular as summer products, owing to their versatility. They can be used as beach bags, grocery shopping bags, picnic bags, or even as an everyday purses.

One of the major trends in the tote bag industry is the rise of custom tote bags. These are bags that can be personalized according to individual preferences, making them a unique expression of personal style. Whether it's a company logo, a favorite quote, or a distinctive design, custom tote bags allow individuals and businesses to create a bag that perfectly matches their brand or personality. Moreover, a great idea is for businesses can use custom tote bags as promotional items, offering a practical and stylish product that keeps their brand visible in public spaces. Thus, tote bags, particularly custom tote bags, are not just functional items but also powerful tools for personal expression and brand promotion.

3. Tank tops

04_ Tank tops

Tank tops, a popular item in summer products, have become a go-to choice for many during the hotter months. Their simple, sleeveless design allows for maximum breathability and comfort, making them an ideal choice for both indoor and outdoor activities. Thanks to their versatile nature, tank tops are easily paired with a variety of bottoms, from shorts to jeans and even skirts. This makes them not only a practical choice but also a fashionable one.

In addition to their functionality, tank tops also offer a wide range of style options. They come in various colors, prints, and fabrics, catering to different tastes and preferences. You can even design your own tank top with custom artwork. Some are designed with intricate details, such as lace trims or beaded embellishments, for a more elevated look. Others are kept basic for a minimalist appeal. This diversity in styles further contributes to the popularity of tank tops as a key summer fun product.

4. T-shirts


T-shirts are often the go-to attire for many, especially during the summer months, due to their light and breathable nature. As a staple in the casual wear industry, t-shirts have evolved from being merely a plain undergarment into a platform for self-expression and advertising. Over time, they have become an essential part of our wardrobes, featuring a variety of designs, colors, and styles that cater to every individual's personal taste.

The advent of online shopping has further increased the accessibility and variety of t-shirts available to consumers. An online store offers a vast array of t-shirts as summer products, from basic white tees to vibrant graphic designs, each one promising comfort and style. The convenience of shopping from an online store cannot be overstated. With just a few clicks, customers can browse through numerous options, compare prices, read reviews, and have their chosen t-shirts delivered right to their doorstep.

5. Travel mugs and water bottles

06_Travel mugs and water bottles

Travel mugs and water bottles are essential items for anyone on the go. Whether you're commuting to work, heading to the gym, or embarking on an outdoor adventure, these portable containers provide a convenient way to stay hydrated or enjoy your favorite beverage. Travel mugs are designed to keep your drinks hot or cold for extended periods, making them ideal for coffee, tea, or cold refreshments. They typically come with spill-proof lids for easy transportation.

On the other hand, water bottles are primarily intended for cold beverages. They come in various styles and sizes, some with insulation properties to keep your drink cool on hot days. They are usually lightweight and durable, perfect for hiking, camping, or daily use.

How to find trending summer products to sell

Determining the price of your summer products requires considering several factors. Study your competitors and understand what they're charging for similar products. Also, ensure you calculate all direct and indirect costs related to getting the product in your virtual stock.

Stay active on social media platforms like Instagram and TikTok. People shop with their eyes, and seeing your products on happy, smiling customers will increase the likelihood of them purchasing your products. In fact, 95% of customers read and trust online reviews and recommendations, so engage with your audience.

Social media

Social media is a powerful tool for promoting summer products. Platforms like Instagram, YouTube, and TikTok provide an effective way to showcase your products and engage with potential customers. Influencers are a great way to get the word out about your products, as their followers are likely to be interested in what they have to say. Creating compelling content that appeals to your target audience is essential for getting people interested in buying your products.

Google Trends

Google Trends is a great tool for staying on top of top-selling summer items. By tracking relevant keywords and topics, you can get a good idea of what people are searching for. You can also use it to compare the popularity of different products and decide which ones to focus on. Additionally, Google Trends provides useful insights into market trends and consumer behavior so you can make informed decisions about how to price your 'summer fun' trending products or adjust your marketing strategies.


It is also important to keep an eye on the competition. Identify the top competitors in your niche and take note of their pricing, product features, and marketing strategies. Stay up to date with their latest developments and adjust your own strategy accordingly. Especially watch competitors offering summer dropshipping products that align with your brand. 

You can also use competitive intelligence tools to monitor competitor performance and gain insight into their strategies. This information can be invaluable for staying ahead of the competition, as it can help you identify potential opportunities and threats in the market, which is crucial when designing summer essentials or the perfect summer accessory sale. Moreover, understanding your competitors' best selling summer products and pricing can help you determine how much to charge for yours so you can be competitive while still turning a profit.

Top summer design trends

As the summer season approaches, it's the perfect time to delve into the top summer design trends that are set to dominate the market. These trends are not just limited to the realm of fashion and interior design but also stretch into digital and graphic design. They offer a fresh and innovative approach to design that can help brands and businesses stand out, connect with their audience, and ultimately sell online more effectively. Get some product inspiration with the ideas and hot summer items below!

  • Be bold - One of the most notable summer designs is the use of bold, vibrant colors. This trend is inspired by the natural beauty of the summer season - think sunsets, clear blue skies, and blooming flowers. In graphic design, there's a shift towards using these bright, high-saturation colors in logos, posters, and web designs. This not only grabs attention but also evokes feelings of warmth, excitement, and happiness - emotions often associated with summer. Bold designs look great on any kind of clothing or on products like custom phone cases.

  • 90s reborn - In terms of fashion, we are witnessing a comeback of retro patterns and styles. The 90s aesthetics with oversized silhouettes, vibrant color palettes, and playful patterns are in vogue. Tie-dye, an iconic 90s trend, has made a significant comeback both in apparel and home décor. Its organic feel and the option for customization is appealing to consumers who are looking for unique pieces to express their personal style.

  • Japandi - In interior design, the 'Japandi' style has emerged as a leading summer trend. This design philosophy is a fusion of Japanese minimalism and Scandinavian functionality – it's all about creating a space that is both aesthetically pleasing and practical. Key characteristics include neutral color palettes, clean lines, natural materials, and minimalist décor. It's a great style to keep in mind when creating posters, canvases, and other forms of wall art.

  • Eco-conscious - Sustainability is another overarching theme influencing summer designs across various fields. As more people become conscious of their environmental impact, there's an increased demand for products that are eco-friendly. In fashion, this translates to a preference for clothes made from sustainable materials like organic cotton or recycled fabrics.

As we navigate through these summer trends, it's important for businesses and creators to understand how they can leverage them to their advantage. Adopting these design trends can help them create products or services that resonate with their target audience and sell online successfully. However, it's equally important to remember that trends come and go. The key is to strike a balance between staying current with the latest trends and staying true to your brand's identity and values.

The advantages of offering seasonal items in your online store

Offering seasonal products in your online store can have many benefits, from breathing fresh life into your product catalog to helping you meet customer demands for season-special items. Here are other benefits:

Increased sales:  By catering to seasonal trends, you tap into a market actively searching for these items. For instance, summer often witnesses a spike in spending on vacations, outdoor activities, and refreshing wardrobes.

Enhanced brand image: With seasonal offerings, you position your brand favorably in the eyes of your customers by demonstrating that you're in tune with their demands and current trends.

Higher customer engagement: New and exciting seasonal products can generate excitement in customers, encouraging them to shop from your store regularly.  This can lead to increased traffic and overall engagement.

Tips for boosting your summer 2024 sales through effective marketing

With summer just around the corner, you must be gearing up to build a solid marketing strategy to maximize your sales. Here are a few easy-breezy tips to supercharge your strategy.

Run a summer special sale: Here is your chance to offer special promotions like limited-time discounts and deals like summer product bundles. This will not only incentivize purchases but also create a buzz around your brand, drawing more people to your store.

Consider hosting outdoor events: Summertime is perfect for fun-filled outdoor events like beachside picnics or parties, BBQs, and concerts. Spread the word through your social media accounts and watch the crowds swarm to your event! 

Summer-themed social media promotion: Kickstart a social media contest and quiz people about the summer season or specific summer trends. Sweeten the deal with giveaways and flash sales on your best summer products. 

Optimize your website with a summer theme: Jazz up your website with summer visuals, highlight seasonal products on your homepage, and create clear product descriptions.

Send seasonal emails: Leverage email marketing to advertise summer-themed products and special offers. Use vibrant and colorful designs to drum up customers' interest and motivate them to make the most of your promotions.

Create paid ad campaigns: By running summer-themed PPC ads on search engines and social media platforms, you can reach more people who are actively searching for summer items.

Design and sell summer must-have items with Gelato

Summer products, particularly beach-themed ones, are a hit with customers and the general public alike. As you plan your summer dropshipping business strategy, consider stocking your online store with summer must-have products representing fashion trends that are sure to be a hit in the next few years.

With the onset of summer, it's the perfect time to stock your online ecommerce print on demand store with summer products that encapsulate the spirit of the season. Offering unique designs on summer essentials is sure to attract customers looking for items that radiate warmth and sunshine. Whether it's a company logo, a favorite quote, or a distinctive design, custom tote bags allow individuals and businesses to create a bag that perfectly matches their brand or personality. Moreover, businesses can use custom tote bags as promotional items, offering a practical and stylish product that keeps their brand visible in public spaces.

Browse our top-selling summer items, get creative with the designs, and generate steaming profits throughout the hot season with Gelato's catalog. Make this summer your most profitable season yet with these hot summer products for 2024. Start designing now.

Summer products FAQs

What products sell best in summer?

The most sold item during summer tends to vary based on market trends, but historically, items like t-shirts and tank tops see a significant increase in sales. These are comfortable and versatile and align with the casual, relaxed vibe of summer.

What are the things we use in summer?

In summer, people often use items that provide comfort and functionality in the heat. This includes clothing like t-shirts, tank tops, and tote bags for carrying essentials. Summer wall art also becomes popular for home decor, reflecting the season's vibrancy.

What types of products sell best during summer online?

Best-selling products online during the summer for online stores include items like tote bags, t-shirts, summer baby products such as clothing, and trending items with summer-themed designs.

What types of products sell well on eBay in the summer?

Summer brings a surge in demand for certain types of products on eBay. Fashion items such as t-shirts, tank tops, and tote bags, with their casual vibe and functional use, often see high sales. Customizable items, like tote bags with unique designs or personalized messages, are also popular. Home decor items, particularly summer wall art featuring vibrant, seasonal themes, attract buyers looking to refresh their living spaces.


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