Did you know that the probability of selling more to an existing customer is 60-70%, compared to 5-20% for new customers?
You can drive additional sales by enticing and inspiring your customers to increase their cart size and order value. For example, if you are already selling posters - increase your customer's average order value by adding your unique poster designs and bestsellers to new product types such as canvas, acrylic, aluminum, foam, or wood prints. By offering premium alternatives such as museum-quality archival paper, you can make your store a preferred destination for all things wall art. It will increase your margins and revenues and offer your customers a wider range of options to buy from.
These sales-boosting strategies are called cross-selling and upselling. While upselling encourages a customer to buy anything that would make their primary purchase even better, cross-selling invites customers to buy related or complementary items. They both increase your profit as a merchant. Upselling grows the revenue by promising a higher level product, while cross-selling does the same by suggesting more products to buy.
The US market for wall decor is poised to grow by USD 8.19 billion during 2020-2024. As we are emerging from a year when most people have been restrained to their homes, those empty walls have perhaps never been more obvious to homeowners. Consequently, the time is never more convenient to embrace online shopping and explore artists, photographers, and creative designs from anywhere in the world.
With production in 33 countries, we can reach your new and existing customers faster than ever with customized designs and a rich product portfolio to wow shoppers globally!
With up- and cross-selling, you can expand your designs to our wide selection of wall art products, including posters, framed posters, acrylic, aluminum, canvases, foam prints, and wood prints - or into new product categories such as mugs, calendars, t-shirts, hoodies, and cards are also best sellers.
By allowing your customers to enjoy their favorite designs from your store in new ways, for example, with their morning coffee or on a calendar for the new year, you are incentivizing them to increase their cart size, resulting in an increase in your revenues.
With Gelato’s one-click product expansion tool, available with a Gelato+ Gold subscription, you can easily transfer your existing designs to new wall art products. This makes it easier and faster to expand your store, and offering premium alternatives such as acrylic prints or canvases can help increase your customers’ cart value. You can read more about the product expansion tool here.
Want more tips and tricks to drive your customers’ cart size? Click here to learn more about upselling in our learning and educational video: https://youtu.be/p6DTsEqKvEk