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1. What should be included in a July newsletter?

10 July newsletter ideas that spark interest

Summer is here, and it's time to heat up your newsletter communication! The month of July is bursting with possibilities for creative and captivating content. From single-day holidays and month-long events to industry-specific themes, July offers various opportunities to engage with your audience. 

The energy of the season can be wonderfully contagious, so ready to dive headfirst into this pool of fresh newsletter ideas that have the power to ignite interest like a midsummer night's bonfire.

Main takeaways from this article:

  • It is important to curate a July newsletter that connects with your audience by celebrating seasonal events, promoting special offers, and sharing summer-specific content.

  • Tap into the potential of single-day, week-long, and month-long events in July to create memorable, engaging content for your newsletter.

  • Explore various unique themes to elevate your July newsletter content, from embracing outdoor activities and summer sales to promoting health and wellness and showcasing summer-ready products.

  • Experiment with catchy July email subject lines that pique the interest of your audience and increase open rates.

  • Leverage Gelato's services to elevate your July newsletter. You can easily create and fulfill products featured in these newsletters to monetize your work or enhance your online store.

What should be included in a July newsletter?

As July rolls around, your newsletter should be geared towards engaging your audience in the summer spirit and encouraging them to keep connected with your brand or your work. Here are some key elements that could make a big splash for your July newsletter: 

  • Seasonal themes: From summer cookouts to beach vacations, the warm July weather is a fantastic opportunity to spark a connection with your readers. 

  • Exclusive summer promotions: Offering exclusive product sales, discounts, or special offers during the summer months can be a great way to encourage purchases. 

  • July holidays & events: Take advantage of the many events occurring in July, like Independence Day and National Ice Cream Day.

  • Summer guides and tips: Offering your audience tips on how to make the most out of their July can be a great way to engage. For instance, if you're a fitness brand, you could include a guide for outdoor workouts. Also, a clothing store might offer a summer fashion guide.

  • Customer engagement: Make your readers feel noticed and appreciated. You could share customer reviews, post user-generated content, or spotlight a loyal customer.

  • Gelato products: If you're a creator or artist, including the products you've created or fulfilled using Gelato's services can be a great way to monetize your newsletter while showcasing your unique pieces.

  • Invitations: Invite your readers to sign up for something new you are offering, such as a webinar, free trial, or subscription plan. Use this as a chance to introduce a new service or product.

  • News and updates: Inform your audience about your latest developments and milestones. This helps build a connection and makes readers feel more invested in your brand or work.

With these elements in mind, it's time to make your July newsletter shine!

Single-day holidays and events in July

  1. International Joke Day(July 1st): International Joke Day is dedicated to sharing laughs and spreading humor around the globe, bringing people together through the universal language of comedy.

  2. Independence Day (July 4th): A federal holiday commemorating the Declaration of Independence of the United States on July 4, 1776. Celebrations include fireworks, parades, barbecues, and various patriotic displays.

  3. National Fried Chicken Day (July 6th): A day to indulge in the American comfort food classic, fried chicken.

  4. World Chocolate Day (July 7th): It is a global celebration dedicated to enjoying and appreciating the rich, indulgent flavors of chocolate in all its forms.

  5. World Population Day (July 11th): This day aims to raise awareness about global population issues and their impact on development and the environment.

  6. National French Fry Day (July 13th): A day to enjoy one of the most popular side dishes in the United States, French fries.

  7. National Mac and Cheese Day (July 14th): Celebrates one of America's favorite comfort foods, macaroni and cheese.

  8. National Junk Food Day (July 21st): This day is celebrated each year, giving everyone a guilt-free pass to indulge in their favorite snacks and treats.

  9. National Hot Dog Day (Date varies, usually the third Wednesday in July): Commemorates this iconic American food, often celebrated with hot dog eating contests and special deals at restaurants.

  10. National Tequila Day (July 24th): This day honors the rich history and cultural significance of tequila, inviting enthusiasts to enjoy and explore this iconic Mexican spirit.

  11. National Wine and Cheese Day (July 25th): This day celebrates the delightful pairing of wine and cheese, encouraging people to explore and enjoy the harmonious flavors they offer together.

  12. National Milk Chocolate Day (July 28th): This day is a sweet celebration dedicated to the creamy, indulgent pleasure of milk chocolate.

  13. International Kissing Day (July 6th): This day promotes the simple yet profound act of kissing to express affection and love across cultures.

  14. World Listening Day (July 18th): This day encourages people to pay attention to their sonic environment, fostering deeper listening skills and appreciation for the sounds that surround us.

  15. National Moon Day (July 20th): This day commemorates the historic landing of Apollo 11 in 1969, celebrating human achievements in space exploration and the lunar surface.

  16. International Day of Friendship (July 30th): In 2024, it will be observed on August 4th. This day promotes the role of friendship in fostering peace and understanding across diverse cultures and communities.

July week-long events

  1. National Tom Sawyer Days (early July): Held in Hannibal, Missouri, this event celebrates Mark Twain's classic character with fence-painting contests, frog-jumping competitions, and other festivities.

  2. National Independent Retailer Week (first week of July): This week encourages consumers to shop locally and supports independent retailers across the nation.

  3. Captive Nations Week (third week of July): Established by President Dwight D. Eisenhower in 1959, this week acknowledges and shows support for nations and peoples around the world who are under authoritarian and dictatorial regimes.

  4. Clean Beaches Week (July 1-7): This week promotes environmental awareness and action to keep our beaches clean and safe for both people and wildlife.

  5. National Capture the Sunset Week(third week): It is an annual event encouraging people to appreciate and photograph the beauty of sunsets, fostering a deeper connection with nature and the outdoors.

  6. National Moth Week (last full week of July): A global citizen science project that encourages the observation and study of moths, celebrating their beauty, biodiversity, and ecological importance.

  7. Comic-Con International (varies, typically in July): Although not exclusive to any one city, San Diego's Comic-Con is one of the most well-known comic conventions in the United States, attracting fans of comic books, movies, and science fiction.

  8. Tales of the Cocktail (mid-July): Held in New Orleans, Louisiana, this event is the world's premier cocktail festival, celebrating the history and culture of spirits and mixology.

Month-long July events

  1. National Ice Cream Month: Designated by President Ronald Reagan in 1984 to celebrate ice cream as a fun and nutritious food that is enjoyed by over 90 percent of the nation's population.

  2. National Grilling Month: A celebration of all things grilled, it's a perfect fit for July's warm weather, encouraging outdoor cooking and barbecues.

  3. National Picnic Month: Encourages people to get outside and enjoy picnics, taking advantage of the summer weather.

  4. National Cell Phone Courtesy Month: Established to encourage better manners in the use of cell phones in public and private spaces, promoting a more courteous society.

  5. National Watercolor Month: Celebrates watercolor painting and encourages artists to partake in this beautiful, translucent medium.

  6. National Anti-Boredom Month: This aims to encourage people to find creative and interesting ways to beat boredom and enjoy their summer to the fullest.

  7. National Blueberry Month: Blueberries are recognized as one of the nation's favorite fruits, and they are celebrated for their nutritional benefits and versatility in recipes.

  8. National Culinary Arts Month: Honors chefs and cooks everywhere, recognizing the creativity and hard work that go into the culinary arts.

July newsletter content themes and ideas

As July brings along the excitement of sunny days and outdoor activities, spice up your newsletters with these 10 creative themes and ideas: 

1. Celebrate Independence Day

Fourth of July BBQ scene

Talk about the patriotic fervor of the 4th of July. Share stories about American heritage, add tips for BBQs, or start a conversation about the significance of this day. This theme caters to a wide variety of businesses, from food and drink to retail. 

Include safety tips for fireworks, ideas for patriotic decorations, or host a contest for the best Independence Day-themed dessert. Encourage community participation by sharing local parade times and viewing spots for fireworks.

2. Embrace outdoor activities

Capitalizing on the summer season, promote outdoor activities. If you're a fitness brand, suggest workouts. If you're a bookstore, suggest summer reading lists to enjoy in parks. Offer advice on staying sun-safe during outdoor adventures and recommend the best local hiking trails or parks. 

Encourage readers to try something new, like paddleboarding or outdoor yoga classes. Share a calendar of outdoor concerts or movie nights. For families, provide a list of kid-friendly outdoor activities to keep everyone entertained.

3. Surf into summer sales

People are on the lookout for summer discounts. Capitalize on this expectation by launching summer sales and promoting them with catchy content in your newsletter. Highlight exclusive deals for subscribers or early access to new products. 

Offer tips on making the most of summer sales, like planning ahead for back-to-school shopping. Create urgency with a countdown to the end of sale dates. Share testimonials from satisfied customers to build trust and excitement.

4. Beach and pool themes

Beachside pool relaxation

Incorporate beach and pool themes into your newsletters. This could range from suggesting beach reads for bookstores and summer skincare for beauty brands to pool safety tips for home improvement businesses. 

Offer a checklist of beach or pool essentials, including the latest in swimwear or waterproof tech gadgets. Suggest creative pool party themes and decorations. For those without access to a beach or pool, recommend ways to bring the beach vibe home with tropical recipes or decor.

5. Spotlight local events

Use it as an opportunity to show insight into your community involvement and encourage your audience to take part. Highlight how your business is participating, whether through sponsorships, hosting a booth, or offering special promotions. 

Share a guide to getting the most out of local festivals, including parking tips and must-see attractions. Interview organizers or participants to give readers an inside look.

6. Highlight summer recipes

For food-based businesses, the newsletter could share summer recipes, tips for staying hydrated, or a list of in-season fruits and vegetables. It could also include easy-to-make, refreshing drink recipes or a guide on how to grill the perfect steak. 

Collaborate with a local chef to provide exclusive recipes. Offer suggestions for picnic-perfect dishes and how to pack a no-waste meal. Highlight the benefits of seasonal eating and how it supports local farmers.

7. Share vacation tips

Packed travel suitcase

With people planning vacations during July, offer useful tips and advice for your readers, like packing essentials or must-visit tourist spots. This idea works brilliantly for travel or lifestyle brands. Include a section on eco-friendly travel practices, the best apps for travelers, or how to secure your home before leaving. 

Offer a packing list customized for different types of vacations – beach, mountain, city, etc. Share travel insurance insights and safety tips for international travel.

8. Talk about health and wellness

Use your newsletters to share information on how to remain healthy during the summer season. This is very engaging for fitness, healthcare, or wellness brands. Discuss the importance of hydration, recognizing signs of heat exhaustion, or the benefits of morning versus evening workouts. 

Provide sun protection tips and recommend the best SPF products. Offer mindfulness exercises to practice in nature or advice on maintaining a healthy summer sleep schedule.

9. Showcase summer-ready products

Showcase your summer product collection, from summer fashion trends in apparel stores to heat protection gadgets in tech businesses. Highlight key features and how they fit into summer activities. 

Offer styling tips for summer wardrobes or innovative ways to use tech to enhance summer fun. Create themed collections, like "Beach Day Essentials" or "Summer Night Outfits." Use customer photos to show your products in action, enhancing authenticity and engagement.

10. Summer DIY projects

Woman gardening outdoors

Offer creative ideas for summer DIY projects. From gardening tips to making homemade ice cream, this content is suitable for a wide array of businesses and keeps readers engaged. Include step-by-step guides, list necessary materials, and provide difficulty ratings for projects. 

Showcase before-and-after photos or feature customer projects to inspire others. Offer a variety of projects, from quick and easy to more involved, ensuring there's something for every skill level.

July newsletter subject lines: 10 ideas you can use

  1. "Light Up Your July with these Red Hot Deals!"

  2. "Independence Day Specials: Freedom to Save Big!"

  3. "Summer's in Full Swing - Your July Newsletter Awaits!"

  4. "Hot Days, Cool Deals: July Specials Just for You!"

  5. "Summer Fun Begins with Our July Update!"

  6. "July Joy: Exclusive Offers Inside!"

  7. "Beat the Heat with these Cool July Deals!"

  8. "Sun, Sand, Savings - Our July Newsletter!"

  9. "This July, Let's Make Some Waves Together!"

  10. "Celebrate Summer: Explore our July Gems Inside!"

Elevate your July newsletter with Gelato

Maximize the potential of your July newsletter by incorporating Gelato's wide variety of products. From trendy items like t-shirts and phone cases to decorative mugs and wall art or even photo books, Gelato offers a diverse range of options perfect for any summer-themed newsletter. 

With Gelato's diverse product range backing your marketing endeavors, you are not just sending newsletters; you're creating an immersive experience for your audience. 

So, sign up for Gelato today, and choose a subscription plan that aligns with your goals to captivate readers this July.


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