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1. Understanding Amazon's algorithm

How to increase sales on Amazon: Proven strategies for 2024

Are you ready to kick your sales into high gear in 2024? Whether you're just starting out or looking to boost those numbers even higher, you're in the right place. We've scoured the depths of Amazon's ever-changing marketplace to bring you the most up-to-date, proven strategies to increase your sales this year.

From optimizing your listings to mastering Amazon's A9 algorithm, these tactics will help you stand out in a crowded marketplace.

Main takeaways from this article:

  • Learn proven strategies for boosting your sales on Amazon, including product listing optimization, utilization of Amazon’s advertising tools, and leveraging external traffic sources.

  • Explore the power of offering customizable print on demand products with Gelato to attract a wider customer base and drive more sales.

  • Discover the key role of high-resolution product images, comprehensive product descriptions, and relevant keywords in building compelling and effective listings.

  • Unearth the benefits of enrolling in the Amazon Brand Registry and how to create successful sponsored brands/product campaigns.

  • Delve into how to manage customer reviews proactively and how engagement with influencers and social media can direct more traffic to your Amazon store.

Understanding Amazon's algorithm

Commonly known as A9 or A10, it's the system Amazon uses to decide how products are ranked in search results. Here's what you need to know: 

  • Relevance: The algorithm considers the relevance of your product to the search query. This is influenced by several factors, including your product title, description, and keywords.

  • Price: Offering competitive pricing can impact your ranking. Amazon's algorithm tends to favor products that offer better value for customers.

  • Customer satisfaction: The A10 algorithm considers customer reviews and ratings on your product listings. Products with many positive online reviews generally rank higher in searches. You can gauge customer satisfaction in the Account Health section of your Amazon Seller Central account.

  • Conversion rate: The ratio of Amazon customers who viewed your product to those who made a purchase. Higher conversion rates positively influence your rankings.

  • Sales velocity: How quickly your product sells over a given period of time. A steady or increasing sales velocity can boost your product's rank.

Top 11 strategies to increase Amazon sales in 2024

To help you get ahead, let's delve into 11 proven strategies for boosting your Amazon sales in 2024.

1. Offer customizable print on demand products with Gelato

Custom products ready for shipping

In today's digital age, the ability to offer customizable print on demand products is a significant competitive advantage. This is where Gelato emerges as a sought-after solution. With its global print on demand network, Gelato empowers businesses all over the world to sell custom products online.

And the best part? You don't have to worry about inventory or logistics, as Gelato takes care of all that. Here are some of the popular products in Gelato's catalog that you can sell on Amazon to boost sales.

  • T-shirts: With Gelato, you can enable your customers to design and print their own t-shirts. It's a great way to engage customers, and prompt impulse buys.

  • Mugs: Customizable mugs make for popular personalized gifts or promotional products. It's easy to offer these with Gelato's print on demand services.

  • Wall art: Art prints and posters are high-margin products that you can easily offer on your Amazon store with Gelato's help.

  • Phone cases: Custom phone cases are all the rage these days. With Gelato, you can cater to this demand effectively and effortlessly.

  • Photo books: Offering custom photo books with Gelato's intuitive order process will engage your customers and bring the warmth of personal memorabilia to your Amazon business.

  • Hats: Whether it's a company cap or a fashion statement, hats make for great customizable products. You can offer a range of designs and styles with Gelato's diverse product range.

2. Use high-resolution product images

Images that are crisp, clear, and detailed can make a world of difference to your potential customers. They provide a close-to-reality representation of your product, helping the buyers to finalize their purchasing decisions effectively.

Here are a few key points you need to keep in mind: 

  • 85% of your image should be the product: According to Amazon's guidelines, the primary image should take up to 85% of the frame, clearly exhibiting the details of your product.

  • Quality is king: High-quality images influence buyers' decisions immensely, increasing your click-through rates. The better the image quality, the higher the chances for your product to stand out amidst the competition. So, investing in professional product photography could pay off big time.

  • Avoid excessive editing: It's vital to ensure your images are not overly edited or manipulated to the point where they misrepresent the actual product. Honesty in presentation builds trust and loyalty with customers.

  • Opt for A+ content: Enhanced product descriptions backed up with high-quality images, unique text and image layouts, HD videos, infographics, charts, and comparison tables are an excellent way to offer value to the prospective buyer.

  • Include lifestyle images: Show the product in use with a model or in a suitable environment. It helps potential customers to visualize owning and using it, which promotes buying intent.

  • Detail in main image: Ensure the main image follows Amazon's guidelines and has a white background, high-quality resolution, and a close-up shot to seize the viewer's attention at first glance.

  • Appropriate font: Choose a legible font in your product images, as it can impact the overall perception of your brand.

3. Write comprehensive product descriptions

Consider product descriptions as your digital salesperson. They have the potential to make or break a sale. So, how do you pen down a compelling product description?

Here's how: 

Tell a story

Forget about generic descriptions. You want to weave a narrative that resonates with your target audience. Highlight the benefits over features, and make the customer feel like they're missing out if they don't buy your product. The goal is to create an emotional connection with your customers. 

Keyword implementation

Carry out keyword research and naturally include these in your description. This aids in higher search visibility on Amazon, leading to more sales. Make sure you strike a balance and don't fall into the trap of keyword stuffing. The readability of the description is paramount. 

Engaging and interactive content

Take it up a notch by using Amazon's A+ Content. This allows you to create visually appealing product descriptions using comparison charts, lifestyle images, infographics, and more. Engaging content keeps the customers hooked and increases the likelihood of purchase. 

Here are a few pointers to guide you.

  • Start the description with the brand name

  • Include essential product information such as size and material

  • Highlight the Unique Selling Proposition (USP)

  • State key features of the product

4. Optimize product listings with relevant keywords

Strategic keyword planning

This strategy is not just about improving your product's visibility but also about increasing sales by driving more targeted traffic to your listings. Wondering what steps to follow? We’ve got you covered: 

  • Understand Amazon’s algorithm: Like how SEO works for Google, Amazon has its own algorithm called A9. It ranks products based on relevance, price, availability, and sales history, among others.

  • Conduct keyword research: Dive deep into keyword discovery to understand what potential customers use when they search. Tools like Keyword Tool Dominator or SellerApp can provide insights into high-volume keywords that are relevant to your product.

  • Title optimization: The product title is your first point of contact with potential buyers. Include the brand name and the most relevant keywords describing the product. But remember, it should still read naturally, and don't stuff it with keywords just for the sake of it.

  • Use relevant keywords in descriptions: Infuse your product descriptions with your identified keywords, but do so judiciously. Overdoing it might lead to a penalty in ranking by the algorithm.

  • Search term optimization: In addition to the title and description, Amazon allows you to enter search terms. Utilize this by adding high-volume but less competitive keywords not already incorporated in the title or description.

  • Monitor and update: Remember, keyword trends, customer behavior and demand change over time. Regularly review and update your keywords to ensure they remain effective.

  • Optimize for mobile: A significant number of sales happen via mobile devices. Make sure your titles and bullet points are concise and readable on smaller screens and images are of high quality.

5. Structure key points with bullet lists

Structuring your key points with bullet lists on your Amazon product listings is a proven strategy for increasing your product's visibility and sales. This not only improves the readability of your product listing but also allows buyers to scan and understand your product's key benefits easily. 

Here are some tips and insights on how to structure your key points with bullet lists: 

  • List key features and benefits: This helps the buyers grasp the essence of your product quickly. Start each point with a capital letter for consistency and clarity.

  • Use numbers instead of words for measurements and quantities: It keeps your descriptions concise and easy to read, especially on mobile screens.

  • Avoid information overload: Try to stick to five bullet points per product, although vendors are allowed to use up to 10. Keep the cumulative character count under 1,000, aiming for roughly 200 characters per point.

  • Focus on the benefits: An effective strategy to follow here is the Feature + Benefit + Outcome formula. This allows you to highlight the product feature, explain its benefits, and describe the final outcome for the user - all at the same point!

  • Avoid repetition: Individualize each bullet point to discuss a distinct feature or benefit. Repetition might cause the buyer to disregard the list entirely.

  • Be specific in your descriptions: Generic features and benefits might not set your product apart from the competitors. Unique product highlights can make your product more appealing to potential buyers.

  • Readability: Ensure the readability of your bullet points, keeping in mind the use of mobile screens. Low readability can result in a loss of customer interest.

6. Enroll in Amazon Brand Registry

This program, offered by Amazon, equips you with a unique set of tools and features designed to enhance your control over your brand's digital presence.

Here are some significant benefits of enrolling in the Amazon Brand Registry: 

  • Favorable positioning: With Brand Registry, your products gain favorable positioning in search results, thereby boosting their visibility.

  • Exclusive content: Eligibility to use A+ content that enables you to create visually appealing product descriptions and showcase your brand's story graphically. This can help attract more customers and improve conversion rates.

  • Access to brand analytics: A detailed suite of tools delivering insightful data to spot market trends and optimize your product listings and ad spend, maximizing their potential reach and sales.

  • Proactive brand protection: Advanced tools for reporting and removing counterfeits or unauthorized resellers, ensuring your customers always receive genuine products.

7. Create sponsored products/brand campaigns

Advertising strategy planning

Creating sponsored products and brand campaigns is an excellent marketing strategy to boost your Amazon sales. These are essentially paid Amazon ads that enable you to promote individual product listings to users actively searching with related keywords or browsing within related categories.

Here's how to leverage these campaigns to improve your sales: 

  • Pick the right products: Choose products with good retail readiness, meaning they have ample inventory, high-resolution images, and mostly positive customer reviews.

  • Targeting: You can use the Sponsored Product targeting report to identify high-converting products.

  • External traffic: Consider running product targeting campaigns on product listings with external traffic, like from social media or SEO. This can boost visibility and drive more potential customers to your listings.

  • Structure: Be strategic with your ad campaigns. Separate your campaigns for different products and apply consistent naming conventions to stay organized.

8. Leverage Amazon DSP for a wider audience reach

Amazon Demand Side Platform (DSP), a crucial tool in the ecommerce giant's repertoire, can take your marketing tactics to the next level. Primarily, DSP enables advertisers to buy display, video, and audio ads programmatically.

Let's see how you can leverage this service to broaden your audience reach and boost your sales.

  • Targeting a wider prospective customer base: DSP allows you to reach potential customers across a wide array of places they visit online – not just on Amazon. With DSP, you can display your ads on websites, apps, and devices on the Amazon Network, extending your visibility.

  • Retargeting possibilities: Your product impressions aren’t lost when customers click away. With Amazon DSP, you can reach potential customers who have browsed your products or similar items, reminding them of what they might be missing out on. This can effectively lead them back to your product listings and increase sales.

  • Relying on Amazon's rich data: Amazon DSP leverages Amazon’s rich trove of consumer data. This enables advertisers to take a data-driven approach to promotion, executing campaigns that resonate with potential buyers.

  • Programmatic advertising: DSP helps you automate the buying and selling of online advertising. This helps you reach the right audience with the right message at the right time – significantly increasing your chances of converting impressions to sales.

  • Measurable results: DSP not only helps increase your audience reach, but it also makes it easy to measure how well the strategies are working.

9. Drive external traffic via social media

Social platforms like Facebook, Instagram, Twitter, and even TikTok are powerful tools to catapult your reach, foster customer engagement, and essentially, steer more traffic to your Amazon store.

Here's how you could leverage them to your benefit: 

  • Brand awareness: Consistently posting about your products on your official social media accounts can significantly boost your brand visibility. This can, in turn, generate curiosity and direct them to your Amazon store.

  • Social media advertising: Platforms like Facebook and Instagram offer in-depth targeting options that allow you to reach your potential customers better. Use these features to run ad campaigns promoting your Amazon products.

  • Discounts and promotions: You can leverage social media platforms to advertise discounts and promotions on your Amazon products. This triggers the interest of bargain hunters, encouraging them to visit your Amazon store and potentially increase conversions.

  • User-generated content: This involves reposting reviews or photos from satisfied customers who have used your products. It may serve as credible testimonies to potential customers, thereby driving their interest toward your Amazon store.

  • SEO optimization: Make sure to optimize your social media content with SEO-friendly keywords relevant to your products. This increases the likelihood of your content appearing in search results, further driving traffic to your Amazon store.

10. Engage with influencers

Influencer showcasing a mug

Engaging with influencers can amplify your reach, generate authentic reviews, and drive more traffic to your Amazon listings. Here's how to effectively leverage influencer marketing: 

  • Identify relevant influencers: First, find influencers whose followers match your target customer profile. Look for influencers who regularly post content relevant to your products and echo your brand's values and aesthetics.

  • Collaborate on content creation: Once you've identified potential influencers, invite them to collaborate on content creation. This can include unboxing videos, product reviews, or endorsement posts.

  • Provide exclusive discount codes: Offer unique discount codes or promotional offers to the influencer’s followers. This will not only motivate potential buyers but also enable you to track the success of your influencer campaigns.

  • Continuous engagement: Promote long-term relationships with influencers. Continual collaboration can lead to consistent exposure of your product to their follower base. It also promotes trust as the influencer’s endorsement becomes familiar to their audience over time.

  • Leverage their reach for product launches: When launching a new product or variant, influencers can help create buzz and generate early reviews, speeding up the process of ranking higher on Amazon.

11. Manage customer reviews proactively

Managing customer reviews proactively requires a blend of sincerity, promptness, and strategy. It helps cement your brand's reputation while letting your customers know their voices are not only heard but also valued.

Here's how to do it effectively: 

  • Maintain transparency: Your products should match the descriptions you offer on your listing. Misleading descriptions often lead to negative reviews. Accurately represent your products to reduce instances of disappointment or surprise.

  • Respond promptly to all reviews: Engage with your customers, whether their feedback is positive or negative. Quick, respectful responses exhibit a commitment to customer service, which can win over potential buyers and improve relationships with existing ones.

  • Address negative reviews: Negative reviews can feel disheartening, but they also offer an opportunity to improve your product and service. Ensure you address these with respectful, problem-solving responses.

  • Utilize Amazon's tools: Amazon offers tools like the 'Request a Review’ button for natural review gathering. Incorporating these tools into your review management strategy can help you gather substantial reviews.

  • Follow Amazon's guidelines: Amazon has strict policies for soliciting customer reviews. Abide by these to maintain your reputation as an Amazon seller and avoid penalties.

  • Employ Q&A sections: Leveraging the Questions and Answers section can support better customer service, resulting in improved rankings. Responding to these queries can also give you valuable insights into customer demands and concerns.

Boost sales with personalized merchandise

Personalized merchandise is a powerful tool to boost your Amazon sales. Thanks to Gelato, you can offer a range of customizable items such as t-shirts, mugs, wall art, phone cases, photo books, and more. This not only attracts customers seeking distinctive products but also provides you the ability to cater to a broader market.

With Gelato's efficient print on demand services and an intuitive design mockup studio, you ensure customer satisfaction and repeat business. 

Ready to take your Amazon store to the next level? Sign up for Gelato today and choose a subscription plan that suits your business objectives.


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