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Why you can’t ignore product images for your online store in 2023

If you're running an ecommerce business, you already know that it's important to make your store stand out from the competition. One of the most important ways to do this is by ensuring that your product images are high-quality and visually appealing.

According to Justuno, 93% of consumers consider visual appearance to be the key deciding factor in a purchasing decision.

This means that your product photos, also known as mockups, play a major role in influencing whether your customers decide to buy from your store or not.

Many merchants underestimate the power of good product photography - don’t make this mistake! Stunning images are one of the most important tools in your toolbelt to enhance your brand and increase conversion rates on your ecommerce site.

Why are quality product images so important?

  1. Increased sales:
    Good product photos help customers visualize themselves using your products. Make a customer's buying experience more informed and tempting with lifestyle photography to encourage a quick purchase without second guessing.

  2. Capture attention:
    Customer's first impression of a product is often from its photo - providing a great first impression ensures they continue to explore the product and return again later.

  3. Elevate your brand:
    High-quality photos are associated with high-quality products. Providing great images can help you build trust with your customers and improve brand loyalty.

  4. Help you stand out from the competition:
    As mentioned, 93% of customers consider visual appearance the key deciding factor in a purchase decision. A great photo could help you secure the sale when comparing your products with your competitors.

  5. Educate customers:
    Ever ordered a product online, just to receive it and been disappointed that it didn’t match the photo? Providing high-quality, accurate photos ensure that your customers are educated on what they will be receiving, and decreases the likelihood of returns.

What makes a good product photo?

A few small details can make a big impact on how your product images are perceived. Consider these key characteristics:

  • High-resolution images - it’s all in the details. High-quality products start with high-quality photos. Nobody likes looking at pixelated photos.

  • Simple background - feature a clean background in a neutral, or on-brand color.

  • Multiple images - customers want to see your product as they would in the real world. For example, feature apparel products with models of different sizes and ethnicities, as well as full-body and close-up shots.

Tap into Gelato’s premium mockups

We’ve established that high-quality photographs can be a game-changer for your business - but not everyone has access to studio lighting, an expensive camera, models, and the long list of tools and gadgets needed to create these images.

We’ve got you covered:

Premium wall art and apparel mockups

Our design team has curated hundreds of stunning studio-quality apparel and wall art mockups, ready for you to use, all with a subscription to Gelato+. Simply select your desired scene or model and you’re set!

Mockup Studio

Your mockups, your way. With the new Mockup Studio tool, you can effortlessly create mockup templates for any wall art product and personalize them with your own unique elements.

Give your customers something to be excited about. Use the Mockup Studio to instantly integrate sales-boosting product previews into your store. 

What are you waiting for?

If you haven’t optimized your product mockups, now is the time - grab your camera and get shooting! If you're not ready to invest in expensive photography equipment, or if you're looking for a scalable solution, tap into Gelato’s library of premium mockups.