20 trending ecommerce products to sell in 2024

Updated Jan 15 2024

Navigating the volatile terrain of ecommerce, particularly as creators and entrepreneurs in the print on demand sector, can be an uphill battle. The crux of the issue lies in identifying the trending products that will captivate your audience and accelerate your growth. Add to this the complex task of managing your presence on diverse online platforms such as Shopify, Etsy, Wix, WooCommerce, and Squarespace, and it becomes evident that finding a reliable way to stay ahead is essential.

The solution lies in leveraging cutting-edge ecommerce platforms designed to empower businesses like yours. These platforms democratize access to global markets, enabling entrepreneurs to sell products worldwide and produce them locally. Subscription models that offer benefits such as discounted shipping, premium mockups, access to a plethora of stock images, and advanced personalization tools can be game-changers. These solutions are rooted in a deep understanding of the ecommerce landscape and have a proven track record of guiding businesses to identify and capitalize on trending products. With the right tools and insights, you can turn 2024 into a landmark year for your ecommerce venture.

• Identifying trending ecommerce products is challenging for creators and entrepreneurs due to rapidly changing market dynamics and the complex nature of managing online storefronts on platforms like Shopify, Etsy, Wix, WooCommerce, and Squarespace.

• Harnessing the power of robust ecommerce platforms that offer global reach and local production, with subscription models providing premium features and benefits, can provide essential support in navigating these hurdles.

• Such ecommerce platforms, grounded in the ecommerce landscape and proven successful in guiding businesses, can effectively help pinpoint and leverage trending products for 2024.

• With the right tools and insights, entrepreneurs can turn 2024 into a landmark year for their ecommerce ventures, staying ahead of market trends and reaching new heights in their business growth.

You are more likely to attract a larger customer base when you sell trending products. People are naturally drawn to products that are popular and in high demand. By offering these products, you increase the chances of capturing the attention of potential customers and converting them into loyal buyers. This, in turn, leads to increased online sales and revenue for your business. Offering trending products can attract more customers, increase sales, and stay ahead of your competitors.

Identifying trending ecommerce products requires a systematic approach. Several factors can help you find trending products online:

When researching market trends, keeping a close eye on the ever-evolving consumer preferences is important. You can gain insights into the latest product trends by monitoring social media platforms, online forums, and industry publications. Additionally, studying competitor strategies and analyzing their successful products can provide valuable information on what is currently in demand.

Another crucial aspect of identifying trending ecommerce products is leveraging data analysis tools. These tools can help you analyze historical sales data, identify patterns, and predict future trends. By examining sales figures, customer behavior, and market saturation, you can make informed decisions about which products have the highest potential for the success of your online business.

It is essential to consider niche opportunities when identifying trending ecommerce products. While staying updated on general market trends is important, focusing on a specific niche can give your online store a competitive edge. By targeting a niche market, you can cater to a specific audience and offer unique products in high demand within that particular segment.

Let's dive into ecommerce, focusing on the top 20 trending products to sell online in 2024. We've assembled a list that appeals to various target markets. In addition to popularity, we've selected items that ensure consistently high-profit margins, indicating their high and constant demand in online shopping.

1. Organic kids & baby clothing

Parents are becoming increasingly conscious of the environmental impact and safety of the clothes they choose for their little ones. Organic clothing, made without harmful chemicals or processes, ensures that the child's sensitive skin is not exposed to irritants. It's a rapidly growing niche product that presents a considerable opportunity for your ecommerce store to attract eco-conscious and health-conscious consumers.

2. Men's sportswear

Health and fitness trends are booming, especially with a surge in home workout routines. High-quality sportswear is essential for comfort, performance, and durability. With the rise of home workout routines, these products are in high demand, making them a trending item for any ecommerce business. Sellers can tap into this trend by offering various styles, fabrics, and personalized sportswear, further enhancing customer appeal.

3. Women's hoodies

The rise of athleisure and the remote working trend has driven the popularity of women's hoodies. They're versatile and cozy and easily transition from a relaxed work-from-home outfit to a stylish casual look. This product can attract customers to your online store looking for the hottest trends in the comfortable yet fashionable athleisure product category.

4. Photo books

The digital age has not decreased the charm of physical photo books; if anything, it's increased it. Consumers love having a tangible collection of their memories, beautifully printed and bound. They make meaningful gifts and keepsakes. This is a great opportunity for ecommerce stores to sell products online that appeals to the nostalgia market.

5. Canvas wall art

Personalized canvas wall art lets customers express their style or display cherished photos. This high-demand product category has seen an increase in search volume, driven by the increased interest in home décor. Sellers benefit from the high customization and personal touch associated with canvas wall art, often leading to higher profit margins for your ecommerce business.

6. Custom phone cases

The smartphone accessories market is huge, and custom phone cases are top-selling. Phone cases offer a simple and affordable way to personalize their mobile phones. From displaying a favorite photo, art, or a bold color, phone cases are an extension of personal style. The high search interest for customized phone cases indicates a potential for immediate sales.

7. Premium men's & women's clothing

Premium clothing items are a consistent best-selling product. High-quality clothing items like t-shirts, long sleeve shirts, and tank tops are essentials. This trend allows you to attract customers to your ecommerce store who value quality and are willing to pay for longevity and comfort. Sellers can profit from this by offering durable, high-quality clothing, leading to repeat purchases and customer loyalty.

8. Men's & women's organic clothing

Following the organic kids' clothing trend, men's and women's organic clothing is also rising. This niche product could attract eco-conscious consumers to your ecommerce store. Consumers appreciate the reduced environmental impact and the health benefits of wearing organic. The growing trend provides a profitable niche for sellers interested in sustainable fashion.

9. Cards (US & CA, EU & Rest of World)

Despite being a simple product, greeting cards never go out of style. The consistent demand for greeting cards means it's a high-profit product for ecommerce businesses. They offer a tangible way to express emotions and celebrate special occasions. The card market presents consistent sales opportunities throughout the year, catering to various events and holidays. Gelato's design editor provides all the tools you need to create your unique offerings.

10. Personalized mugs

Personalized mugs are best-selling products that are cheap to produce, can be highly customized, and appeal to a broad target audience, offering high profitability for sellers. Your ecommerce store could attract more organic traffic by offering a customizable product. Mugs are a perfect gift or a fun way to enjoy a morning coffee.

11. Baby & kids hoodies

This product category has shown consistently high-profit margins, thanks to its constant demand. Selling these in your online store could lead to increased ecommerce sales. Combining practicality with style, hoodies for kids are very popular. They offer warmth, comfort, and fashion for children. The market for children's clothing is enormous and constantly renewing, promising steady sales for sellers.

12. Acrylic and aluminum prints

This niche product category appeals to consumers looking for modern, sleek ways to display their favorite images. As a seller, these products attract a more upscale market willing to spend more on unique home décor, resulting in potentially high-profit margins for your ecommerce business.

13. Personalized calendars

Personalized calendars offer a unique mix of functionality and sentimentality, whether for personal use or as gifts. They are particularly popular at the end of the year, providing sellers with a predictable annual sales peak.

14. Men's long sleeve shirts

Long sleeve shirts are a staple in men's fashion. They're versatile, suitable for various occasions, and the ability to personalize these shirts adds a unique selling point, appealing to a wide range of consumers.

15. Men's and women's sweatshirts

As comfort continues to dominate fashion trends, sweatshirts have grown in popularity. The demand is consistently high, providing sellers with a reliable product to stock.

16. Business cards

A professional business card can make a strong first impression. Despite our digital world, they remain a standard networking tool. Sellers can cater to professionals, from entrepreneurs to large corporations, ensuring steady demand.

17. Men's & women's tank tops

This trending item has consistently high search volume, especially during the spring and summer months. They offer comfort and style, and their customization potential allows sellers to cater to various tastes and styles, widening their customer base.

18. Tote bags

Tote bags are both eco-friendly and practical. They are an excellent alternative to plastic bags and can be stylishly personalized, making them a favorite among consumers. The reusable bag market is growing, allowing sellers to contribute positively to the environment while profiting.

19. Women's long sleeve shirts

Women's long sleeve shirts are a top-selling item with a high search volume. Selling these in your ecommerce store could help increase sales. The versatility of long sleeve shirts makes them a wardrobe essential for women. They are suitable for various occasions, and the ability to customize them adds a unique selling point, attracting many consumers.

20. Stainless steel travel mug

This is a hot product in the travel accessories market, with a high search interest on Google Trends. Offering this product in your ecommerce store could increase sales and attract a broader target market. Perfect for on-the-go lifestyles, these mugs keep beverages at the desired temperature and are leak-proof. They appeal to busy professionals, travelers, or anyone needing a mobile beverage solution. Sellers benefit from these items' broad appeal and high functionality, making them a profitable addition to their offerings.

Remember, researching trending products and understanding your target audience are key steps to running a successful ecommerce business. Using Google Trends and even Google Ads can help you identify what products are in demand. Consider a print on demand model, which could be an efficient way to sell products online without worrying about inventory management. Whether you're selling trending fashion items, pet products for pet owners, or healthier alternatives like reusable water bottles and organic clothing, knowing your market and its trending niches is essential. Keep an eye on the changing trends to stay ahead in the ecommerce world.

While selling trending ecommerce products can be highly profitable, it comes with its own set of challenges. Here are some common challenges you may face and effective solutions to overcome them:

As trends become popular, many sellers may start offering similar products, leading to increased competition. To stand out in a saturated market, focus on differentiation by offering unique value propositions, such as superior quality, exclusive features, or exceptional customer support.

Trending products often have a short lifespan, as new trends emerge quickly. To overcome this challenge, continuously monitor the market and adapt your product offerings accordingly. Stay ahead of the curve by researching upcoming trends and diversifying your product range.

Managing inventory for trending products can be tricky, especially if demand fluctuates. Implement effective inventory management systems and work closely with suppliers to ensure timely restocking. Consider partnering with a reliable print on demand provider like Gelato to minimize inventory risks.

Selling trending products can impact your brand reputation if customers perceive them as low-quality or gimmicky. To mitigate this risk, focus on curating high-quality products, providing accurate product descriptions, and offering exceptional customer service to build trust and loyalty.

The ecommerce industry is constantly evolving, and predicting the next trending products can give you a competitive edge. While it's impossible to predict with absolute certainty, certain trends and consumer behaviors can provide insights into potential future winners. Here are some factors to consider when assessing future trends:

• Technological advancements: Keep an eye on emerging technologies and their potential impact on consumer behavior. For example, augmented reality (AR) or artificial intelligence (AI) advancements may give rise to new product categories.

• Changing consumer preferences: Monitor shifts in consumer lifestyles and preferences, as they often indicate potential opportunities. For instance, increasing focus on wellness and sustainability may drive demand for related products.

• Economic and environmental factors: Consider macroeconomic trends and environmental concerns that can shape product demand. For example, as energy costs rise, energy-saving devices may gain traction.

• Demographic shifts: Analyze demographic changes and how they impact consumption patterns. As younger generations become key consumers, their preferences and values will shape future trends.

• Market disruptors: Stay informed about disruptive business models and industry innovations that have the potential to reshape the ecommerce landscape.

By closely monitoring these factors and conducting ongoing market research, you can position your business to anticipate future trends and capitalize on emerging product opportunities.

Navigating the ecommerce landscape and selecting trending products for success doesn't have to be an uphill battle. You can turn your entrepreneurial dreams into reality with the right tools and platform.

Gelato, the world's largest platform for local print on demand and production of on-demand products, is here to make this journey smoother for you. By enabling entrepreneurs, creators, and global brands to sell their products globally and produce them locally in 34 countries, Gelato opens doors to a potential customer base of 5 billion - virtually overnight.

Our platform offers a free-to-use model, allowing you to pay only for the products your customer orders. For those seeking additional benefits, our Gelato+ and Gelato+ Gold subscriptions provide features like discounted shipping, premium mockups, millions of stock images, and an advanced personalization tool.

Our strategic focus is to help a diverse group of creators and entrepreneurs bring their creativity to life – and into business. With our flexible, fast, and sustainable production and distribution platform, Gelato has become a natural partner to the creator community. We see our role as helping these creators turn their dreams into reality and aiding in the rise of the creator movement and global ecommerce entrepreneurship.

Join us on this journey today. Sign up for Gelato and embrace the potential to maximize your ecommerce store potential, reach new heights, and make 2024 your landmark year. Embrace the power of Gelato – the heart of the creator economy, and start selling products online.

The most profitable ecommerce products depend on factors such as demand, competition, and cost of production. Print on demand platforms like Gelato, personalized items like t-shirts, posters, mugs, or custom-printed books are highly profitable. These items have high markup potential due to their personalization and uniqueness. Additionally, products with lower shipping costs tend to have better margins.

The most sold items in online stores often cater to daily needs or interests. Apparel, electronics, books, and household goods are consistently popular. On Gelato, popular products often fall within personalized items like custom-made apparel, personalized artwork, or home decor items. This is due to the high demand for unique, customizable products.

Ecommerce success can be challenging but not impossible. It requires understanding the market, meticulous planning, and strategic execution. Essential factors include a user-friendly website, high-quality products, effective marketing, and excellent customer service. With Gelato, we streamline the production and delivery processes, making it easier for businesses to focus on design and marketing.

The highest-paid Ecommerce niche is subject to fluctuation based on consumer trends. However, as of now, niches such as health and wellness, high-end fashion, and tech gadgets often see high profitability. In the context of Print on Demand, personalized and custom niche products often command high prices due to their uniqueness and customization.

Ecommerce is growing rapidly worldwide, but some regions are experiencing particularly significant growth. Asia-Pacific is the fastest-growing ecommerce market, driven by countries like China, India, and Indonesia. These markets have large populations, increasing internet penetration, and a rising middle class with disposable income. Additionally, emerging markets in Africa and Latin America show substantial growth potential as internet access and digital literacy expand. Businesses need to consider these regions when expanding their ecommerce operations to tap into the fastest-growing markets.

The number of successful individuals in ecommerce is difficult to quantify precisely, as success can be defined in various ways and depends on factors such as business size and industry. However, ecommerce has provided opportunities for a significant number of entrepreneurs and businesses to achieve success. Many small-scale online sellers have built profitable businesses, while global brands have seen substantial revenue growth through ecommerce channels. Ecommerce success often requires a combination of factors, including a well-defined business strategy, effective marketing, a compelling product or service offering, and customer satisfaction. With the right approach and dedication, ecommerce can be a viable path to success for individuals and businesses.