Updated Jan 15 2024
For years, Etsy has consistently been the top online marketplace for creators selling handmade products, personalized crafts, and vintage items to showcase and sell to interested buyers.
While Etsy remains an extremely popular online marketplace for small businesses selling unique products and goods, it's important to acknowledge that sellers may encounter some limitations with the platform. These include listing fees, limited control over the branding and appearance of each online store, and steep competition.
If you find that your Etsy shop isn't meeting your expectations, you'll be relieved to hear several Etsy alternatives are worth considering to increase revenue, build a loyal audience, and take your business to the next level.
In this post, we'll highlight the best Etsy alternatives and break down the benefits and features of each alternative to help you find a platform that suits your online store's needs.
Many Etsy alternatives can give sellers more branding control and drive more sales.
Creating an online store on a new ecommerce platform will help you cast a wider net and grow your business.
Etsy's limitations have encouraged many sellers to seek alternatives to Etsy that offer better features, improved sales channels, and the functionality to create a personal website for their businesses.
For Etsy sellers, finding Etsy alternatives may be high on your priority list if you've decided to move on from the massive online marketplace. Here are seven of the best Etsy alternatives available to run your online store and leverage your creativity and talents to expand your audience, increase revenue, and build a better business.
If you're ready to increase sales and have complete control of your online store, Shopify is a great choice. Shopify is an ecommerce site that supports small businesses selling their products in their own online store and on social media.
Unlike Etsy, Shopify offers sellers helpful resources, templates, and guides that help them sell online. It's one of the best Etsy alternatives you'll find, regardless of what you're selling. Many sellers migrate from Etsy to Shopify once their business is up and running and they're ready to scale.
Custom domain for your online store
Templates, tools, and resources for a branded experience
Flexible pricing plans
Analytics and marketing tools to scale and grow
Impressive customer support
Shopify's pricing and plans include the following:
Basic plan - $39 per month
Business plan - $105 per month
Advanced plan - $399 per month
These plans include discounts on shipping costs, reporting, a POS system, inventory tracking, and multiple sales channels to sell from within the platform. Each pricing tier has a $0.30 transaction fee on every purchase made.
For those selling handmade crafts and products looking to expand beyond the Etsy marketplace, Amazon Handmade is becoming one of the biggest online marketplaces for handmade craft sellers.
Amazon Handmade is available for sellers of accessories, artwork, pet supplies, clothing, home decor, and more. If you're looking for an extension of the Etsy experience with more convenient shipping options, Amazon Handmade may be the right fit to market and sell your crafts and handmade products.
Helpful analytics to expand your reach
No listing fees or listing expirations
Shipping completed by Fulfillment by Amazon (FBA)
Your handmade business and products will be featured in Amazon-sponsored ads
The pricing and fees you'll find through Amazon Handmade include the following:
Monthly fee of $39.99 for an Amazon Professional selling account (although you can apply to have this fee waived)
15% transaction fees
No listing or payment processing fees
Discounted shipping fees
No free trial
Long touted as the reselling giant, eBay is an excellent Etsy alternative for those selling more products (often mass-produced) that don't sit in one particular niche. In 2022, eBay had around 138 million active shoppers, making it one of the largest online marketplaces to exist.
If you are in the clothing and jewelry industry or sell electronics and accessories, eBay is a highly lucrative market for these items. As an Etsy alternative, an eBay seller can create and control their own store and sell a diverse line of products. eBay isn't our first choice for selling handmade and vintage items, but you may get lucky if you go this route!
Sellers can create their own online store and build a branded experience
Advertising and selling fees are lower and more accessible to manipulate than Etsy's
Seller Levels are rewarded based on the customer experience you provide
Sales reports, templates, and a mobile app to scale your business from anywhere
Here are the pricing plans and monthly subscription fee if you choose to create an eBay Store:
Starter store - $4.95/ month with 250 free listings
Basic store - $21.95/ month with 1,000 free listings
Premium store - $59.95/ month with 10,000 free listings
Discounted shipping costs and coupons
All sellers pay final value fees depending on what they are selling
No free trial
Wix is a platform where you can build your own website and add an ecommerce store. As an alternative to Etsy, Wix is an excellent option for new businesses who want more creative freedom and to gain experience working with a website builder.
You'll develop valuable marketing and technical skills if you design an ecommerce website through Wix, which many business owners want.
Templates and a custom domain to create a branded online store
Email marketing tools and SEO analytics
Resourceful community forums and customer support
Small businesses can accept online payments through Paypal and credit card payments
Wix offers a free trial
Here are the three pricing plans for businesses looking to run their own site and store via Wix:
Business Basic - $27/ month
Business Unlimited - $32/ month
Business VIP - $59/ month
Depending on the product, location, and subscription plan, wix transaction fees are between 1.9% and 2.9%. There are also payment processing fees based on location and the type of payment used.
Bonanza is a great Etsy alternative and is considered one of the largest online marketplaces but with much more emphasis on providing buyers for handmade craft sellers.
If Etsy has become too challenging or saturated to make a substantial profit, Bonanza offers a similar setting where shoppers know what they are looking for and are ready to buy.
Create your own store
Sellers are willing to negotiate prices
Built-in audience ready to buy
Every listing is automated on Google Shopping and eBay
Analytics and marketing tools
Sellers can pay for advertising to promote their stores
No listing fee
Final value fee based on the sale price of the product (3.5% to 5%)
A flat-rate transaction fee of $0.25 on every sale
Big Cartel shows significant promise as one of the best Etsy alternatives for artists. If you have a few products you're selling, you can set up an online store for free, use the website builder to create the look and feel you want, and develop marketing skills to drive traffic to your store.
Big Cartel's audience base is much smaller, unlike Etsy, which may challenge some creators. However, if selling art or handmade goods is your passion, it's worth exploring Etsy alternatives that give you more freedom to build a brand and a business you're proud of, and that brings in the profit you need to keep going.
Custom domain and free templates and themes
Shipment tracking and inventory tracking
Marketing tools, Google Analytics
Sellers can offer discounts and promos
Free for up to five products
$9.99/ month - 50 products
$19.99/ month - 500 products
Squarespace is one of the fastest-growing ecommerce platforms because of its user-friendly interface, drag-and-drop website builder, and many convenient features for any ecommerce business.
As an Etsy alternative, Squarespace empowers creators to run their own stores, whether they're selling handmade goods, digital prints, or custom hoodies. Etsy sellers can even import products from their existing Etsy store if they want to migrate to Squarespace and build a custom ecommerce site.
Learn to create a website and online store with an easy-to-use website builder
Free domain, built-in marketing tools, and social media integrations
Inventory tracking and advanced website analytics
Powerful merchandising tools to drive sales
Business - $23/month with 3% transaction fees
Commerce (basic) - $27/ month with 0% transaction fees
Commerce (advanced) - $40/ month with 0% transaction fees
Many creators opt to utilize the Etsy platform because the setup is so easy and affordable, allowing them to launch a store and start selling their products quickly.
While the ease of setting up a shop can be enticing for many Etsy sellers, the platform's limitations may encourage creators to seek other online marketplaces for a better experience selling their handmade items.
Selecting a suitable Etsy alternative means you'll need to consider the various facets of your business. From your budget to your goals as an online business, your skills and confidence in creating an ecommerce store, there's a lot to think about as you browse various ecommerce platforms to find the right fit.
Are you looking to launch an ecommerce site creating and selling high-quality custom products? Gelato is here to help. We offer premier print on demand services for businesses of all sizes, and we conveniently offer an Etsy integration, along with Shopify, Wix, and Squarespace, for a seamless experience, no matter your skill level.
Several other Etsy alternatives are worth exploring depending on your business goals and the products you sell. Unlike Etsy, many ecommerce platforms support businesses selling crafts, white-label products, and everything in between.
If your Etsy shop is not bringing in the profit and sales you want, you'll enjoy branding control and increased sales channels from Etsy alternatives like Squarespace, Wix, and Shopify.
Amazon Handmade is likely Etsy's biggest competitor in the online marketplace setting.
Amazon can easily compete because it's the largest online retailer in the United States, with over $300 billion in annual sales. While Etsy has long since established itself as the leading handmade goods marketplace, Amazon is a close second.
Unlike Etsy, Amazon does not charge listing fees, which appeals to those selling crafts or handmade items in bulk. However, Amazon takes a flat 15% commission on every sale, which is hefty. On the other hand, Etsy charges 6.5% selling fees (with payment processing fees as well).
The user interface of both these platforms is simple to use and provides analytics and metrics that are helpful for business owners. Sellers need a professional selling account to operate on Amazon Handmade for $39.99 monthly. Amazon offers shipping and fulfillment once an order is made, unlike Etsy.
When it comes to the best Etsy alternative, Shopify checks many boxes for creators and sellers. Ultimately, deciding if Shopify is the better option for your online business will depend on your business goals, profit margins, marketing budget, and staffing within your company.
However, if you're looking for a platform that offers unique customization options, additional sales channels, intuitive ecommerce, and merchandising features, Shopify will grow alongside your business and help you scale.