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1. What is white labeling?

7 White label business opportunities for 2024

Updated Jan 15 2024

The white label business model is becoming increasingly popular among retailers in various industries. This unique business model involves purchasing generic products from third-party suppliers, rebranding them, and selling them under your company's brand.

While this may initially sound sketchy, rest assured that it's legal and incredibly common, as long as the white label reseller is clear about their intentions. Many of the generic store brand products you'll find offered in grocery stores and pharmacies are actually white label products that the company has decided to sell under its own brand name.

White label business opportunities now extend to independent retailers who often combine them with the print on demand (POD) business model. Don't worry; we'll clarify all the lingo before introducing you to how white label solutions make it possible to offer custom products under your own branding.

Main takeaways from this article:

  • White label products are produced by a third-party manufacturer before being sold to a reseller company which then sells them under its own brand.

  • White label business opportunities now make it possible to launch your own business selling anything from custom apparel or electronics to essential oils or cosmetics.

  • Incorporating print on demand into your white label business model makes it possible to sell customized products without having to worry about inventory, shipping, or even product creation.

What is white labeling?

It's no secret that not every business actually manufactures every single product they sell, even if it features their brand logo. So where do they come up with the actual merchandise?

Many purchase them from either private label or white label providers. While both are third-party product manufacturers, the difference lies in their relationship with individual retailers.

Private label

Private label products are manufactured by third parties, but only for one company. For instance, imagine a more significant business that wanted to start selling its own brand of coffee, even though it didn't happen to have access to a coffee farm or roaster.

They might strike a private label deal with an established coffee roaster who agreed to create a blend specifically for them. While the buyer won't necessarily have anything to do with the creation of the coffee itself, they can still sell it under their own brand.

Private label products come in all shapes and sizes, from food and groceries to electronics and clothing. The critical thing to remember is that a private label deal involves manufacturing a product exclusively for a single client.

White label

Companies that provide white label solutions also make products intended to be sold under someone else's brand name. The difference is that these providers usually create products that can be resold by a variety of different companies.

Have you ever been browsing Amazon and come across multiple sellers offering products like LED lights or pet accessories that look remarkably similar? The odds are high that both sellers used white labeling to source their merchandise and that their offerings may have actually been created by the same company.

Many resellers choose to customize the products they purchase before reselling them in order to set them apart from other retailers who use the same white label provider. From white label software solutions to apparel, pretty much any generic product can become a white label business opportunity for the right reseller.

Is white labeling profitable?

It's no accident that white label opportunities are becoming incredibly popular with more businesses and retailers. White label services come with plenty of perks for businesses of all sizes.

Delegating the manufacturing of quality products to a third party can be much more time and cost-effective than producing every product in-house. It also opens up opportunities for small businesses and independent sellers who want to scale their businesses with less risk and more flexibility.

Seven top white label business ideas and opportunities

Print on demand providers like Gelato make it easy for you to create custom products across a range of product categories without purchasing inventory or incurring high start-up costs. The best part about the print on demand model is because the products are created on demand, you only pay for what you sell. 

When you partner with Gelato, you receive a completely white labeled solution. You will be the face of your business, retaining control over marketing and customer service. Your customers will shop your product offerings and place orders directly from your storefront. Once the order is placed, Gelato will work behind the scenes to fulfill your order and ship it to your customer in your branded packaging

For instance, say you wanted to start selling customized t-shirts online. You'd simply upload your design to your Gelato account, advertise the product under your own brand, and wait for a customer to place an order. At that point, we'd print your design on the shirt and ship it directly to your customer, allowing you to earn money without ever having to worry about keeping up with inventory or shipping.

Let's take a look at several great white label business opportunities that you can cash in on when you sign up for a Gelato account.

1. White label wall art

white label art

From posters to canvas prints, wall art is one of those products that never go out of style. If you want to turn your custom artwork or graphic design prints into extra income, then the white label model is a great way to do it.

When graphic designers and artists partner with a white label provider like Gelato, they can enjoy selling their prints to multiple customers all over the world. Simply upload your designs and select the type of product you'd like to give your customers the chance to turn them into. We offer options such as:

2. White label drinkware

Whether you already have an existing business or are preparing to launch your first online store, you'll find plenty of great business ideas in the wonderful world of drinkware. Customized coffee mugs, travel mugs, and reusable water bottles make for solid additions to almost any white label business.

Whether you want to promote your podcast or your local sports team, customizing drinkware with your logo or unique designs is a great way to go. Gelato offers plenty of different white label drinkware products made from a range of high-quality materials, including:

3. White label apparel

white apparel

Customized apparel presents plenty of great white label business opportunities for everyone from small businesses to ecommerce store owners. The global apparel market is forecast to pull in $1.7 trillion in 2023 and white label clothing design is a low-risk way to get in on the action.

No matter what your target market is, a white label provider like Gelato can help you offer your customers high-quality products featuring your own designs. You'll find plenty of different white label apparel products that you can customize to sell under your own brand, including:

Not only can selling custom apparel be a great way to generate income, but it's also a fantastic way to connect with your target audience or fanbase. Best of all, you never have to worry about ordering too much or too little inventory, allowing you to focus on bringing in more potential clients.

4. White label home decor

When you partner with Gelato, your artistic and graphic design skills aren't limited to wall art alone. If you have a larger collection you'd like to show off, then you might consider featuring it in one of our white label calendars or photo books.

Both make great white label business ideas that offer your audience the chance to enjoy more of your work with a single purchase.

5. White label accessories

label accessories

Looking for a great way to increase your profit margin and promote sustainability all in one? Consider offering accessories like tote bags to your list of white label business ideas.

At Gelato, sustainability is at the heart of our business. We focus on the use of sustainable materials and partner with over 130 local production providers to help cut down on carbon emissions.

Offering your customers high-quality, reusable tote bags is a great way to join the fight for a healthier planet and help reduce the use of single-use plastic bags. Customize our durable tote bags with your unique designs and turn them into a great white label business opportunity.

6. White label baby and children's clothing

If you have a blog or ecommerce website that focuses on kids and parenting, consider using apparel from high-quality white label brands to create your own children's clothing line. As any parent can tell you, kids are constantly in need of new clothes, so why not offer them under your brand?

Gelato's got plenty of white label products that you can customize to match the personality of your business. We offer a variety of colors, styles, and materials, to make choosing the best products for your target market easy.

7. White label electronic accessories

white label electronic

Customized phone cases make for yet another unique idea for your white label reseller business. Given what an important role smartphones now play in keeping up with our daily and business lives, most people won't hesitate to invest in a high-quality phone case.

Cash in on white label business opportunities like customizing phone cases with your unique designs, photos, or slogans. At Gelato, we know that there's no one-size-fits-all solution in the phone case business.

That's why we offer customizable white label cases to fit phones of a variety of different makes and models. Incorporate phone accessories into your brand by choosing from a range of materials, such as:

White label business tips

As you can see, there are now plenty of different white label business opportunities out there that can help you transform generic products into your own unique brand. But in order to launch a successful business, there are several things you should keep in mind.

Create a solid brand identity

Both the good and bad news is that it's now easier to set up a white label reseller business than ever before. While this makes it possible for anyone to create their own unique brand, it also means there's a great deal of competition out there.

That's why it's so important to set yourself apart from other businesses by developing your own brand. This includes doing market research to identify your target market and the type of products that will most likely appeal to them.

You'll also want to use marketing strategies such as search engine optimization (SEO) and consider running marketing campaigns for your business on social media and through Google Ads. If you're not already familiar with these marketing strategies, you may want to look into digital marketing services that can help with content creation and more.

While some marketing agencies can be on the expensive side, it's possible to find freelancers who offer advertising and SEO services on sites like Fiverr and Upwork. Networking with other retailers can also be a great way to get ideas for your business and stay on top of the latest trends.

Provide outstanding customer service

Providing outstanding customer service is also one of the most important core competencies when it comes to making the most of white label business opportunities. Make sure you stay on top of your online reviews to spot any potential issues your customers may be facing and do your best to offer solutions.

Once they start bringing in a certain amount of revenue, many businesses even consider hiring a virtual assistant to help them stay on top of customer relations. The important thing is to ensure that your brand develops a solid reputation that customers can trust.

Leverage print on demand

Incorporating print on demand into your business model can make it much easier to scale your brand and bring in more business. Partners like Gelato make it possible to offer your customers high-quality products without having to worry about keeping up with inventory, sourcing materials, or order fulfillment.

With a great selection of customizable white label products, our goal is to help you enter new markets, increase your revenue, and decrease your overhead. While setting up a successful business takes some work, selling white label products can be very lucrative if you're willing to put in the work to make it happen.

Earn a profit with the white label business model

Starting your own white label business can be a great way to launch your own brand without having to spend a fortune on upfront business expenses. By utilizing business models like print on demand, you can sell your own customized products to customers all over the world without having to purchase anything that hasn't already been sold.

Want to take the first step toward launching your own white label business today? Sign up for a free Gelato account to find out more about how we're helping white label businesses everywhere cash in on unique opportunities.


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