If we had to describe the t-shirt industry in one word, we’d use “crowded.” It’s a $4.3 billion market expected to grow over 10% by 2030, and retailers who enter it face daunting competition from sellers worldwide.
Some run their own websites, while others manage storefronts on ecommerce platforms like Shopify, Etsy, and WooCommerce. Online t-shirt sellers also have to go up against household-name clothing brands and brick-and-mortar megastores who can afford to employ armies of web designers.
Keeping abreast of trends and on the cutting edge of popular culture is essential to keep your t-shirt store competitive and expand your reach in this lucrative space by appealing to mainstream shoppers. Staying tuned in to the world around you (and your niche) will inspire new and innovative print designs that set your brand apart while encouraging repeat business from existing customers excited to see your latest tee.
Ideas and designs are separate but related concepts: designs are the final, finished expression of your ideas.
Keeping in touch with trends and popular topics within your niche and the world in general is key to generating the ideas that lead to best-selling t-shirt designs.
Learn how to draw inspiration from social media, your competitors, and even strangers at the coffee shop.
This blog entry will focus on idea generation rather than design principles and best practices. Though people use idea and design interchangeably, they’re actually two interrelated but distinct steps in creating a finished t-shirt:
T-shirt ideas are intangible flashes of creativity that serve as the starting point for designs. They’re often abstract concepts inspired by the intersection of your lived experiences and personal style. Inspiration can come from many places:
A good book you read last week that’s still on your mind
Something funny or relatable that happened at a family reunion
A new sport you’ve taken up
An intriguing piece of art hanging in your local coffee shop
The end of another school year
Whatever your source of inspiration, if it's something you're passionate about, it can be a reliable source of ideas for your t-shirt designs.
T-shirt designs are the final, polished manifestation of your abstract t-shirt concept as a coherent print graphic. Finalized t-shirt designs convey a message or evoke a feeling in the viewer through your creative decisions:
Bold colors or bright colors?
What's the right shape?
Does the chest placement for that graphic make a statement - or make the shirt design hard to understand?
We’ll start by saying this list isn’t meant to be comprehensive. Much like creative writing, great t-shirt ideas often come when you least expect them- no special techniques or training required! A helpful tip for all t-shirt designers is to keep a small notepad (or your phone's note-taking app) handy to capture ideas whenever inspiration strikes.
But maybe you've just started learning about t-shirt design and need some help figuring out what graphics to incorporate, or you're an experienced creative looking to get inspired (it happens!). Either way, below are six tried and true methods for kick-starting your creative flow and giving you a concrete design direction.
If you haven’t identified a niche that differentiates your t-shirt brand yet, go do that. Right now. Identify your ideal market’s demographics (age, gender, marital status, education level, employment, income, and more), then brainstorm possible niches within that group. A well-defined niche will help you craft a unique selling proposition - a lifeline to shoppers drowning in choice.
If you’ve already defined your niche, well done! Have you kept in touch with what’s new and on-trend?
Say your online t-shirt store is geared toward sports fans and sells garments with designs that poke fun at basketball teams (without copyright infringement, of course: you're very careful with your logo use). To stay inspired between seasons, stay informed! For example, dig deep into the rumor mill about upcoming trades, brainstorm a clever take on team drama, or sketch an illustration that helps outsiders make sense of the current basketball fan meta-discussion.
Conversely, it can be helpful to brainstorm t-shirt design concepts that take you somewhere totally different within your niche. Instead of humor and satire, you could create a unique series of illustrations inspired by significant moments in teams' histories. Or, if your designs trend toward realism, brainstorm more abstract or cartoonish concepts to help your next shirt design stand out from your previous work.
A timely, inspired t-shirt design can keep your store relevant until tip-off next season, regardless of your approach.
Given a chance, customers are often happy to tell you what they want. Engage directly with consumers by setting up a poll on your storefront or sending buyers a post-purchase survey. Consider reaching out personally to increase the likelihood of a response (or offering respondents a discount).
Try to understand:
What do people think of your designs?
What do they like that keeps them coming back to your store?
What attracted them in the first place?
What would they want to see more (or less) of in your inventory?
What other t-shirt designers do they shop for?
Of course, the primary way customers vote is with their dollars. Regularly reviewing sales data is critical to understanding what’s popular with your customers and which designs might be ready to retire.
Once you get a handle on what your customers like, brainstorm ways to bring them more of their favorites. Then, focus on design ideas that reinvent or iterate on your most popular items. What kind of design ideas would get your customers talking? Is there a way you can offer designs with customization options?
What are people talking about right now? Is anything related to your potential niche trending?
Popular hashtags and topic trends on platforms like TikTok, Twitter, Pinterest, and Instagram can help you answer these questions, providing endless idea fodder for your niche and your designs in general. Developing cool t-shirt design concepts that are an artistic response to a particular trend is a smart way to take advantage of the moment.
While platforms like Facebook and Twitter are essential resources, social media can only tell you what users are talking about. Even then, members of niche social media communities tend to be experts on a given subject, so basing your t-shirt designs too heavily on their conversations could limit the mainstream appeal of your t-shirt design ideas.
And whatever your opinion of influencers, they’re popular for a reason. Follow them to see what kinds of t-shirts they wear and promote to help you get ahead of the next trend (or ride the current wave).
If you like their style, it might be worth reaching out to see if they’re interested in a collaboration. Influencers share a unique connection and understanding of a given niche, so they likely already have some t-shirt ideas in mind. If they don’t have the artistic chops or the time to turn them into t-shirt designs, you might have just found a built-in advertising partner with tremendous reach. A natural byproduct of promoting your collab will be increased attention on your brand.
Don’t neglect your social media channels: posting a survey link or a poll on your pages can be another great way to engage directly with your audience and collect their feedback on the designs they’d like to wear. You’re sure to get some responses that either validate the work you’re already doing or open your eyes to a new, idea-rich design path you hadn’t even considered.
Google Trends is a powerful tool that can help you get a handle on national or even global trends. It analyzes your query and serves up stats on search volume, regional popularity, and related terms.
This data is a veritable treasure trove of trends that can help you spot what’s catching on in the mainstream rather than sequestering yourself in a social media bubble. It’s also a great tool to help you figure out whether your t-shirt ideas are ahead of the curve or playing catch-up.
Your competitors are a great source of information for what’s going on in the t-shirt market. After all, they’re looking at the same information and doing the same research as you: their designs can tell you a lot about what conclusions they’re drawing from their market research. Let their t-shirt designs inspire your ideas.
If you dig your competitors’ designs, why not reach out for a competitor collab? Getting each others’ blessing to “do your style in my style” can have a powerful effect on your shared target audience and get people buzzing about your stores' designs.
Speaking of buzz, competitors’ customer reviews can be another great source of information. Head to their Shopify store or web page. What are people saying about their shirts? What do they love, and what do they want to see more of? Can you identify any underserved gaps in your niche that you could exploit with a fresh t-shirt design?
Make sure to visit competitors’ pages on social media platforms and read comments. Who’s engaging with their brand, and how? Can you get their attention and drive them to your online store?
Our last tip brings us full circle: simply being aware of what’s happening around you can offer consistent inspiration. Get that notebook ready, then spend some time wandering around town. Think about:
What are people talking about at your local coffee shop?
What songs do you seem to hear everywhere you go?
What t-shirt styles do you see others wearing?
What kind of artwork do you notice on ads, store windows, and other t-shirts?
Which of those designs would you never usually attempt for your own t-shirts?
Attempting a design that’s totally out of your comfort zone can push you artistically and help you grow. It will also re-energize your existing customer base, who will be excited to see something new, and attract fresh buyers curious about your style.
Staying on top of current events can help you spot a trend long before it reaches the mainstream. Look for relevant themes and topics you can interpret in your unique design style or opportunities to challenge and reinterpret what’s already in the mainstream. Can you create a unique, unexpected crossover between two ideas that recontextualize how people see and react to them?
At the risk of sounding like an after-school special, remember: designing t-shirts should be fun. And when it comes to design, there are few things more fun than sitting down with an idea you know is a world-beater, opening your favorite design app, and getting to work. That feel-good energy also transfers to your customers: they’ll know when something special inspired you about your t-shirt concept.
Keep those “wow” concepts coming by staying on top of trends and being aware of what’s happening in your niche. Doing so will keep your designs fresh and help them stand out, ensuring the ongoing success of your t-shirt business.
And yes, it can even be fun.
Once you’ve got your latest ideas designed up, partner with Gelato to create and print your custom t-shirts the easy way. Gelato’s Design Editor and mock-up generator lets you upload and preview your graphic on hundreds of men’s, women’s, and kids’ t-shirts, as well as a digital representation of the final t-shirt design on models with various body types.
Gelato also takes inventory and fulfillment headaches out of the equation, enabling localized production of your t-shirts on a global scale. With 130+ local production partners in 32 countries, Gelato has the world’s largest network for production on demand.
Learn how easy selling t-shirts online can be with Gelato today.