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1. Getting started

The complete guide to selling apparel

Getting Started

Why choose Gelato for apparel?

Our range of apparel categories is vast, with different styles and colors. All produced locally in top countries like Australia, Brazil, Canada, the Czech Republic, Germany, Italy, New Zealand, Poland, the United Kingdom, the United States, Portugal, France, the Netherlands and Sweden. And with more countries to come, you'll have access to the best products worldwide.

We work with local businesses to provide you with the highest quality products at the lowest prices, with lightning-fast delivery times. Our product catalog has everything you need, from t-shirts and hoodies to tank tops and more. And with a range of brand options, you can find something that suits your needs.

Our growing apparel catalog

Introducing our extensive product line-up! With hundreds of SKUs available, you can find the perfect tee, sweatshirt, pullover hoodie, or zip hoodie in various styles, colors, and sizes. We have something for everyone from crewneck to V-neck, short sleeves to long sleeves, and even options for kids.

Our product portfolio is continually growing and evolving to meet the latest trends and demands. So be sure to check our product catalog frequently and stay up-to-date with our latest additions.

Print technology offering 

Our DTG technology allows us to create photo-quality prints with maximum design detail without compromising on color options. You can choose from an extensive range of colors without worrying about pricing - the amount of colors does not affect the final cost. Plus, with no order minimums, it's perfect for small batches and custom orders.

Not only is our printing process top-quality, but it's also more eco-friendly than other methods. We use water-based ink and produce less waste, making it a sustainable and ethical choice.

Please note that we currently only offer DTG printing. Still, we are exploring new printing methods like embroidery, sublimation, and screen printing, which we may add to our offering soon. So stay tuned for exciting updates!

Print Areas

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Front and back

We offer support for printing on the front and back of most apparel items, allowing you to create a standout design that your customers will love.

Please note that certain garments with racerback designs may not be compatible with printing on the back. But with a wide range of options, we're confident you'll find the perfect garment to bring your vision to life.

Grow your brand with sleeves, inner, and outer Labels

Our production facilities in the USA, United Kingdom, Germany, Poland, Australia, and New Zealand offer customizable printing options for sleeves and inner, and outer labels of selected apparel products.

You can add your unique touch to a wide range of our products, including classic crewneck t-shirts, premium v-neck tees, women's crewneck tees, and even tank tops. With our top-notch printing services, you can make a lasting impression on your customers.

Fast Product Expansion

Quickly grow your portfolio with  Expand Product feature. With this feature, you can easily apply your logo to the inner label of your chosen t-shirts without any need for editing. From crewneck to heavyweight, premium, and organic t-shirts, the Expand Product feature allows for quick and effortless expansion in just a few clicks!

Design Considerations

While printing on inner and outer labels can offer a unique branding opportunity, there are some limitations to be aware of. For example, all garments will have a small fabric label with care instructions and production country information, even if you add your design to the inner label. 

Additionally, printing on the outer label is not compatible with printing on the back of the same item, and outer and inner labels cannot be printed together.

Building your product portfolio

Where your apparel products are produced

At Gelato, local production is a top priority. With production facilities in Australia, Brazil, Canada, Czech Republic, Germany, Italy, New Zealand, Norway, Poland, the UK, and the US, we strive to keep your clothing closer to your end customer. We do this to reduce transportation distances and carbon emissions.

Thanks to our network of over 100 print partners, we are able to deliver to more than 170 countries worldwide. However, please note that not all print partners have the same production capabilities. In cases where our local production partner does not support the desired print area, we may fulfil the order in a different country.

It's important to keep in mind that just because a product has production capabilities in a specific country doesn't necessarily mean that it will be printed in that country. Technical or logistical limitations may come into play. Still, our system is fully automated and considers multiple factors to ensure the optimal print location and shipping route for your order.

Brand offering and local production

At Gelato, we understand that unparalleled quality is a top priority for both you and your customers. That's why we carefully choose to partner with some of the world's leading clothing brands, who share our commitment to superior quality and consistency.

Our clothing suppliers include well-known names such as AS Colour, Bella+canvas, B&C, Delta, Gildan, Fruit of the Loom, and more. These brands are known for their exceptional quality and craftsmanship, ensuring that your customers receive only the best.

We are unable to provide the ability to choose specific clothing brands. However, our wide range of high-quality products and customizable printing options will help you create a standout brand your customers will love.

At Gelato, we understand that quality is a top priority for our customers. That's why our product catalog includes detailed descriptions of each item, as well as information about the possible brands and models that might be used for each product.

Avoiding out-of-stock with supply chain resilience

We understand that having your listed products in stock is non-negotiable. That's why we take multiple approaches to ensure that we always have the products you need available. However, if a blank garment is out of stock and there's no clear estimated replenishment date available. In that case, our partners may fulfill the order using a substitute garment pre-approved by Gelato to avoid any delays.

Rest assured that the substitution process is strictly based on our guidelines. The substitute garment is carefully chosen to ensure it's equivalent to the primary garment in terms of style, size, material composition, and color. Additionally, it's only used when the primary garment is out of stock and is always of equivalent or superior quality to the primary garment.

For example, a Premium Unisex Crewneck T-shirt might be sourced from either Bella+Canvas 3001/3001CVC or B&C BCTU004. We refer to our suppliers' websites for more detailed product information, ensuring you have all the information you need to make informed decisions

Creating apparel products

Images of apparel catalog items

The apparel starter kit

To set you up for success, it's important to choose the right products to offer to your customers. Our catalog is designed to help you find the best products that will appeal to your target audience. To help you make an informed decision, we have marked some of our products with badges that indicate their popularity and quality.

Our "bestseller" badge identifies the top-selling products, which can give you an idea of what's popular with customers. On the other hand, our "Gelato’s pick" badge identifies the products that we believe are of the highest quality and will give your customers the best possible experience. By using these badges and our catalog, you can choose the products that will appeal to your customers and help your business thrive.

Product creation guide

Here are some tips and guidelines to help you get the best results when working with apparel on Gelato:

Must-follow guidelines:

  • Submit files in PNG or JPEG format with at least 150 DPI: This ensures your design looks crisp and clear when printed.

  • Create files in sRGB color profile: To ensure that your design looks the same when printed as it does on screen, make sure you create your print file in sRGB color profile. 

  • We recommend using PNG for designs with a transparent background.

Tips for best results:

  • Avoid semi-transparent designs: Semi-transparent graphics or elements with lowered opacity don't print well with direct-to-garment printing. We recommend using solid colors or simulating semi-transparency by halftoning.

  • Create designs with the necessary resolution (DPI): 

    • Ensure that your print files have a high enough resolution. 

    • Increasing the pixels/resolution won't result in a better print. 

    • The best approach is to recreate the design with the necessary resolution. 

    • The ideal resolution is 300dpi.

  • Use transparency for better-looking designs: 

    • Black ink will appear gray on black garments because of the white under base used during printing.

    •  Leave these areas fully transparent when designing for black garments.

Direct-to-garment considerations:

  • We don't print white ink on white garments. Any designs containing white color will have areas with no print on them.

  • White ink elements on bright-coloured garments might look tinted. This is most evident in red, maroon, and other similarly colored garments.

  • There might be slight discrepancies in print placement. However, our team does everything possible to ensure the best quality and consistency in print placement.

Direct-to-garment and colour deep dive

When using the Direct to Garment (DTG) printing method, between 5 and 7 colors of ink are utilized (depending on the equipment used). For the brightest possible results in production, it is recommended to use RGB files.

However, it is important to note that some colors (such as neon colors) in an RGB file may be too bright to achieve when printed on fabric. These colors are referred to as 'out of gamut' colors.

To illustrate this, the images below show an example of how an RGB file that contains very bright colors appears on screen (color wheels on the bottom row) compared with printed results (color wheels on the top row). You should also note that ink on white fabric appears brighter and more vibrant compared to images printed on colored garments.

Colour wheels showing colour backgrounds

Pricing Strategies

When it comes to pricing your apparel products, there are several strategies you can consider. Ultimately, you want to set a price that covers your costs and provides a reasonable profit margin, while also remaining competitive in the market. Here are some pricing strategies to keep in mind:

  1. Cost-plus pricing: This involves adding a markup to your cost to determine the final price. Calculate all of your costs, including materials, production, and any additional fees, and then add a percentage markup to determine the price.

  2. Competition-based pricing: Look at what other companies are charging for similar products, and use that as a starting point for your own pricing. If you're offering a unique product or high-quality materials, you may be able to charge a premium above your competitors.

  3. Value-based pricing: Consider what your customers are willing to pay for your products based on the perceived value. For example, if your designs are highly sought after, you may be able to charge a higher price.

  4. Dynamic pricing: Adjust your prices based on market demand and other factors, such as seasonality or promotional events.

Sales Strategies

As a business owner, you want to develop sales strategies that can help you reach your target market and increase your revenue. Here are some sales strategies you can consider:

  1. Targeted marketing: Identify your ideal customer and tailor your marketing efforts to appeal to them. Use social media, email marketing, and paid advertising to reach your target audience.

  2. Bundle and upsell: Offer bundles of related products, or suggest additional products at checkout that complement what the customer is already purchasing. This can increase the total order value and boost your revenue.

  3. Discounts and promotions: Use discounts and promotions to incentivize purchases and encourage repeat business. Consider offering discounts for new customers or running a limited-time promotion on a popular product.

  4. Collaborations and partnerships: Partner with influencers, bloggers, or other businesses to reach a wider audience. Offer custom designs or exclusive products for these collaborations to create a sense of exclusivity and encourage sales.

  5. Customer service: Provide exceptional customer service to encourage repeat business and positive reviews. Respond to customer inquiries promptly and handle any issues or complaints quickly and professionally.

  6. Diversify your product offerings: Expand your product line to include new designs, different styles or colors, and even non-apparel items that complement your existing products. This can help attract new customers and keep existing customers interested.

Remember, the key to successful sales strategies is to review and adjust them as needed regularly.

Keep track of your metrics, such as conversion rates and average order value, to see what's working and what's not and make adjustments accordingly. By taking a proactive approach to sales, you can maximize your revenue and grow your print-on-demand apparel business.

Product setup

Product Listing Best Practice

When creating a product listing for your store, it's important to pay attention to the details in our product catalog to ensure accuracy and consistency. Start by using the product title and description provided in our catalog, and make sure to include any relevant information, such as fabric type, sizing, and color options.

In addition, it's important to include care instructions in your product listing to help customers maintain the quality of their apparel. For example, you can include the following care instructions:

"Sometimes the printing process can leave stains or smells. If noticeable, please wash garments with similar colors on a cold or cool gentle wash cycle before use. To prevent damage to the print, avoid using detergents containing bleach. Hang dry the garment or tumble on a cool setting. Iron inside out and use a cool iron to avoid damaging the print."

By including these care instructions, you can help your customers understand how to properly care for their apparel, which can increase customer satisfaction and reduce the likelihood of returns or complaints. Remember to be clear and concise in your instructions, and use bullet points or numbered lists to make them easy to read and follow.

Choosing the best mockups


As a business owner, it's important to have high-quality product images for your online store. Good product photos can increase sales, capture attention, elevate your brand, help you stand out from the competition, and educate your customers.

To create good product photos, ensure they are high-resolution, feature a simple background, and provide multiple images. You can also use studio-quality mockups to achieve professional-looking photos without expensive equipment or models.

With access to Gelato, you can use hundreds of premium apparel and wall art mockups, including more than 750 studio-quality mockup photographs and more than 20 different models for all apparel products.

Customer service


Product Care Communication

To ensure that your end customers have a positive experience with their new shirt or hoodie, it's important to communicate to them that a vinegar-like smell or off-white residue is completely normal for a Direct-to-Garment (DTG) print. This is caused by a fixation agent applied during the printing process to enhance the ink's bond with the fabric. It's not permanent and will disappear after washing the garment once.

Let your customers know that the use of a fixation agent is standard in the DTG industry, and it ensures that the ink remains strongly attached to the fabric. To prolong the lifespan of their DTG printed garments, advise them to wash inside out at 30ºC or cooler. By communicating this to your end customers, you can ensure they have a positive experience and enjoy their new product to the fullest.

Communication guide for your customers

To communicate the information to your end customers, you can include a section on your website's product page or in your confirmation email. Here's an example of how to communicate the information:

"We want to ensure that you have a positive experience with your new shirt or hoodie. When you receive your new garment, you may notice a slight vinegar-like smell or off-white residue. Please don't worry, this is a normal result of the printing process, and it's not permanent. The residue will disappear after washing the garment once."

Handling returns

Our goal is to ensure that you and your customers are happy with the products you receive. If you or your customers have any concerns about the quality of the products received, please let us know within 30 days of receiving the item, and we will do our best to investigate and find a solution. Our quality assurance team will validate your claim and send a replacement order as quickly as possible.

Although we strive to minimize color variations, printing is a complex process and can lead to slight differences in color. Any color variations that fall within acceptable tolerance levels are not covered under our quality guarantee.

If you or your customer receives damaged or defective products, we will cover the costs of a new order. Unfortunately, we do not currently offer returns, as each order is personalized and made specifically for each customer.

Communication guide for your customers

Here are some suggestions for communicating the above information on your website or in your email communications:

  1. Quality Guarantee: Include a statement on your website and in order confirmation emails that emphasizes your commitment to quality and customer satisfaction. For example, "At [Your Company Name], we stand behind the quality of our products. If you or your customers have any concerns, please let us know within 30 days of receiving the item, and we will do our best to find a solution that meets your needs."

  2. Color Consistency: Explain the nature of the printing process and the limitations of color consistency. You can add a statement like "Although we strive to minimize color variations, printing is a complex process and can lead to slight differences in color. Any color variations that fall within acceptable tolerance levels are not covered under our quality guarantee."

  3. Defective or Damaged Products: Let your customers know that you will cover the costs of a new order if the products they receive are damaged or defective. Include a statement like "If you or your customer receives damaged or defective products, we will cover the costs of a new order."


Build your apparel business today

Create a successful clothing line online with Gelato