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1. Enterprise company definition

What is an enterprise company? Definition, types, and examples

The term "enterprise" often causes some confusion due to its varying contexts of use. However, in a business setting, it generally signifies large, complex organizations. This article aims to explore the concept of an enterprise company, different types, and offer real-world examples with a particular focus on enterprise ecommerce businesses that operate on a print on demand model.

Main takeaways from this article:

  • An enterprise company refers to a large organization characterized by the number of employees, operational reach, or revenue generated. They typically have a significant global presence and handle complex operations.

  • Enterprises can be B2B (providing goods or services to other businesses), B2C (selling directly to consumers), or hybrid (combining B2B and B2C models).

  • An example of an enterprise ecommerce business operating on a print on demand model is Mapiful, a company that allows customers to create custom map prints of any location in the world.

  • Enterprise companies face challenges including regulatory compliance (data protection, environmental regulations), technological integration and cybersecurity, and market competition and globalization.

  • Print on demand can help enterprises by reducing inventory management, integrating technological solutions, and fostering innovation and adaptability. It minimizes costs, enhances operational efficiency, and enables agility in market response.

Enterprise company definition

An enterprise company, often referred to as simply an "enterprise," is a large organization typically characterized by the number of employees, operational reach, or revenue generated. These corporations often have a significant presence in the global marketplace and require sophisticated enterprise business processes and management tools to handle their complex needs. Such needs may include managing vast customer databases, supply chains, human resources, and large scale production, among others.

Types of enterprise companies

02_Types of enterprise companies

Enterprise companies can be grouped into various types based on their industry sector, business model, or other specific criteria. For the purpose of this article, let's explore three main types.

1. B2B enterprises

B2B or business-to-business enterprises primarily provide goods or services to other businesses. These companies generally have long sales cycles, large order values, and a relatively small customer base.

2. B2C enterprises

Business-to-consumer (B2C) enterprises sell directly to consumers. They typically focus on marketing consumer goods or services, requiring them to handle a large customer base and significantly more consumer interactions than B2B enterprises.

3. Hybrid enterprises

Hybrid enterprises combine both B2B and B2C models. They serve other businesses while also directly reaching out to consumers. This model offers flexibility and the potential to maximize market reach.

The enterprise ecommerce business and the print on demand model

In the context of an enterprise ecommerce business, these are large-scale online retailers with a global customer base. They handle a wide range of operations, from supply chain management to customer relationship management, marketing, sales, and more. An enterprise ecommerce business operating on a print on demand model adds a unique spin to this setup.

Print on demand is a business model where products are not printed until an order has been received. This model minimizes the need for inventory, reducing overhead costs and mitigating risks associated with unsold products. It's a versatile business model highly suitable for ecommerce, allowing businesses to offer a wide range of customizable products.

1. Mapiful


Mapiful is an ecommerce enterprise that offers a unique and customizable product - map prints of any location in the world. Customers have the flexibility to choose the location, design, text, and colors to commemorate a special place or event. This ability to personalize makes every product unique and significant to the customer, thus increasing customer satisfaction and loyalty.

As an enterprise, Mapiful caters to a global market, handling extensive operations and a large volume of orders. Their large customer base, wide operational reach, and significant revenue underline their status as an enterprise company. Mapiful's use of a print on demand model is instrumental in their success. This model eliminates the need for physical inventory and allows the creation of a unique product for each order. It significantly reduces costs and waste, leading to an efficient, sustainable, and customer-centric business model.

2. SportyMaps


SportyMaps offers a unique product offering in the form of custom-made course maps for various sporting events, including marathons, cycling races, triathlons, and more. Each map is highly customizable, featuring the exact route of a particular race along with details like distance and elevation. This niche product caters to fitness enthusiasts and athletes, serving as unique memorabilia of their achievements.

SportyMaps operates on a large scale, catering to a wide range of customers worldwide, qualifying them as an enterprise. Their use of the print on demand model enables them to create these highly personalized course maps without the need to stock large quantities of every possible race course. This approach enhances operational efficiency and sustainability, allowing the company to offer a broad product range without worrying about overproduction or inventory storage.

3. Born Beau

05_Born Beau

Born Beau is an ecommerce enterprise specializing in custom-made newborn and maternity clothing. They focus on creating memorable and quality pieces that mark special moments, from pregnancy announcements to newborn homecomings. Their extensive product line caters to a variety of customer needs, offering an array of designs, colors, and personalization options.

Born Beau's reach extends across multiple countries, handling large-scale orders and maintaining a large customer base, characteristic of an enterprise. The print on demand model serves Born Beau well, as it allows for a high level of customization, which is crucial in their market. It eliminates the need for large inventories, reduces overproduction, and curtails waste. This model also enables Born Beau to stay agile, quickly adapting to trends and customer preferences.

4. Just Lyne


Justlyne is a women's fashion retailer offering a broad range of clothing options. From everyday clothing to special occasion dresses, they cater to various customer needs. Customers can customize their clothing, making each piece unique and personal. This ability to offer bespoke fashion distinguishes Justlyne in the competitive fashion market.

As an enterprise, Justlyne operates on a large scale, serving a broad demographic, and handling a high volume of orders. The print on demand model offers significant benefits for Justlyne. It allows them to offer custom-made clothing without the need to hold a vast inventory of each design and size. This approach reduces storage costs, potential waste from unsold products, and allows for greater responsiveness to fashion trends and customer demands.

5. Nordhuset


Nordhuset is a Norwegian company specializing in custom home decor. They create bespoke illustrations and prints tailored to customer preferences, ranging from family portraits to custom maps and unique artwork. This focus on customization allows customers to acquire decor that reflects their taste and personality.

Serving customers across various countries, Nordhuset operates as an enterprise. Their operations extend beyond regional boundaries, handling large-scale orders with ease. They particularly benefit from the print on demand model, as it enables them to offer personalized decor without the need for large inventory storage. This not only reduces inventory costs but also enhances customer satisfaction by providing bespoke decor pieces. The print on demand model also allows Nordhuset to be flexible, enabling them to quickly adapt to changing customer preferences and trends.

Challenges faced by enterprise companies

Despite their colossal influence and reach, enterprises are not invincible. The factors contributing to their success can also present some unique challenges. Let's touch on a few of these:

  • Regulatory challenges: Compliance with data protection, privacy, and environmental regulations are key issues for enterprise companies. As sustainability and environmental responsibility become more important, enterprises must adopt eco-friendly practices and reduce their carbon footprint.

  • Technological challenges: Integrating legacy systems with modern technologies can be challenging. Cybersecurity is another critical issue as enterprises become prime cyberattack targets due to their digital connectedness.

  • Market competition and globalization: In a globalized world, enterprises must constantly innovate and adapt to changing customer demands and business practices across different cultures, languages, and regulatory frameworks.

In the next section, we'll cover how print on demand can mitigate several of these challenges, enhancing operational efficiency and customer satisfaction.

How print on demand helps solve challenges faced by enterprise companies

08_How print on demand helps solve challenges faced by enterprise companies

Print on demand can address several challenges enterprise companies face, offering solutions that enhance operational efficiency and customer satisfaction. For starters, print on demand allows enterprises to avoid the complications of managing large inventories. With this model, products are created only after a customer order is placed, reducing the need for significant storage space and associated costs. This flexibility can be particularly advantageous when operating in multiple regions with different regulatory and market conditions, as it negates the need to maintain and manage vast physical inventories in various locations.

Moreover, print on demand services often come integrated with technological solutions that aid in managing complex business operations. These might include digital platforms for product design, order management, fulfillment tracking, and customer service. Utilizing such integrated systems can streamline operations, facilitate seamless communication, and reduce the burden of technological integration. In terms of security, print on demand services handle a substantial part of the transaction, including payment processing, reducing the amount of sensitive data that enterprises need to manage directly.

Furthermore, print on demand is a model that fosters innovation and adaptability, key to surviving in a competitive market. Since there is no need for bulk production upfront, enterprises can experiment with designs, test new products in the market, and adapt their offerings based on real-time customer feedback. The lead time from design to market is drastically reduced, making the enterprise more agile and responsive to changing customer preferences and market trends.

Take your enterprise business global with Gelato's print on demand solutions

Expanding your enterprise business globally can be a significant step in your growth strategy. When it comes to printing needs - whether for marketing materials, product packaging, or corporate merchandise - navigating the global landscape can be complex due to differences in standards, costs, and logistics. This is where Gelato's global print on demand solutions come into play.

Gelato is a digital printing platform that operates on a global scale, offering print on demand services across 32 countries. We have a network of print partners worldwide, which allows us to provide localized printing solutions for products like t-shirts, mugs, phone cases, wall art, etc. This network allows ecommerce enterprises to print their products closer to their end customers, reducing shipping costs and time.

By utilizing Gelato's global print on demand solutions, your enterprise can simplify its international operations, improve cost-efficiency, reduce delivery times, maintain a consistent quality of printed materials worldwide, and drive success in other entrepreneurial ventures. This positions your enterprise business well for successful global expansion.

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Enterprise company FAQs

What is considered an enterprise company?

An enterprise company is a business organization, typically a large corporation characterized by a significant number of employees, operational reach, or revenue generated. These companies often have a considerable global marketplace presence and require advanced business management tools and enterprise software to handle their complex needs.

What's the difference between enterprise and LLC or sole proprietorship?

The difference between an enterprise and an LLC or sole proprietorship lies mainly in size and structure. An enterprise usually refers to large corporations, while an LLC (Limited Liability Company) or sole proprietorship are legal business structures often adopted by smaller entities. The LLC and sole proprietorship structures dictate the owner's legal and financial liabilities and profits.

What's the difference between enterprise and small business?

An enterprise and a small business primarily differ in scale. Enterprises are larger, have a wider operational reach, more employees, and higher revenue than small businesses. Also, enterprises typically have more complex operational and managerial needs.

What does an enterprise company do?

An enterprise company typically offers goods or services on a large scale, either directly to consumers (B2C), to other businesses (B2B), or both. They manage numerous operations, such as production, marketing, sales, customer service, and more.

What is an example of an enterprise company?

An exemplary enterprise company operating on a print on demand ecommerce model is Mapiful. This company provides a unique service, allowing customers from around the globe to create custom maps of any location. Once a customer designs their map and places an order, Mapiful prints the design on demand and ships it to the customer's doorstep. This efficient, customer-centric approach eliminates the need for physical inventory, mitigating storage costs and waste. With a vast customer base worldwide, Mapiful demonstrates the scalability and global reach characteristic of an enterprise company.


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