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1. Eight best-selling t-shirt trends to inspire you

T-shirt trends: 8 best-selling designs in 2024

Updated Jan 15 2024

In the ever-evolving world of fashion, t-shirt designs have become a canvas for self-expression and creativity. As we navigate through 2024, we're seeing an exciting blend of nostalgia, artistry, and innovation in t-shirt trends. From the resurgence of psychedelic and punk elements to the rise of hand-sketched and minimalist aesthetics, there's a design for every taste and style.

In this post, we'll explore these trends and more, providing a comprehensive guide to understanding what's hot in the t-shirt market this year. We'll also delve into the transformative role of print on demand services in shaping these trends, offering insights into how businesses like ours are revolutionizing the way we create and sell t-shirts. So, whether you're a fashion enthusiast, a budding designer, part of a design team, or an online clothing seller looking for inspiration, this post is for you. Let's dive in and explore the best-selling t-shirt designs of 2024 that can help your t-shirt business stay profitable!

Main takeaways from this article:

  • Various design trends from different eras, such as psychedelic, punk, and retro nostalgia, have made a comeback in 2023.

  • Creators and entrepreneurs can leverage these popular trends to produce t-shirt designs that delight customers.

  • Designing shirts that mimic these styles is easier than you might think.

  • Gelato makes it simple and straightforward to sell your designs to a worldwide audience.

Eight best-selling t-shirt trends to inspire you

1. Psychedelic t-shirt trends

02_Psychedelic t-shirt trends

Psychedelic designs have made a bold comeback in 2023, offering a colorful and fluid alternative to the monotony of basic designs. These trippy, kaleidoscopic patterns are no longer exclusive to the subculture from which they originally sprung. Today, they are embraced for their vibrant, artistic aesthetics and flowing lines, capturing the spirit of freedom, individuality, and creativity. Whether it's an intricate mandala or swirling tie-dye, psychedelic designs have become a ubiquitous part of the modern t-shirt scene.

Psychedelic t-shirt design tips
  • Use vibrant, contrasting colors: Psychedelic designs are known for their bold and vibrant colors. Don't be afraid to experiment with bright, contrasting colors and bold statements to create eye-catching designs.

  • Incorporate abstract patterns: Psychedelic art often features abstract, swirling patterns. Incorporate these into your designs for an authentic psychedelic feel.

  • Experiment with scale: Psychedelic designs often play with scale and perspective. Try incorporating elements of different sizes into your design.

  • Use a black background: Psychedelic designs often pop best against a dark background. Consider using a black or dark-colored t-shirt for your design.

2. Punk t-shirt trends

03_Punk t-shirt trends

In 2023, the rebel yell of punk resonated back into fashion, evident in the resurgence of punk-inspired t-shirt design ideals. The punk trend hails a robust statement of nonconformity and freedom, with its roots firmly tied to an era of youthful rebellion. These designs often feature bold, edgy graphics, distressed looks, and typography that conveys strong, countercultural messages. From iconic band tees to designs inspired by punk's DIY ethos, this trend offers an edgy aesthetic that continues to disrupt fashion norms. You don't even have to be precise with placement, either, as punk embraces chaos.

Punk t-shirt design tips
  • Use bold, simple graphics: Punk designs often feature bold, simple graphics or logos. Keep your designs straightforward and impactful.

  • Incorporate punk symbols: Symbols like skulls, safety pins, or band logos can help convey the punk aesthetic.

  • Stick to monochrome or limited colors: Punk designs often use black, white, and red. Stick to these colors for an authentic punk feel.

  • Use distressed fonts: Distressed or grungy fonts can help to convey a punk aesthetic.

3. Hand-sketched t-shirt trends

04_Hand-sketched t-shirt trends

As the appreciation for creativity and personal touch in fashion increases, hand-sketched t-shirt design concepts have gained immense popularity in 2023. Perfect for those who value individuality and authenticity, these designs showcase intricate doodles, spontaneous line drawings, and whimsical illustrations. Apart from their unique aesthetic appeal, hand-sketched designs also serve as a testament to the skilled craftsmanship and artistic talent behind each piece. This design style also works well with embroidery. This trend has provided the opportunity for artists and designers to put their creativity front and center on wearable canvases.

Hand-sketched t-shirt design tips
  • Keep it simple: Hand-sketched designs often look best when they're simple and not overly detailed. Sometimes the best idea is the simplest.

  • Use a consistent line weight: To keep your design cohesive, try to use a consistent line weight throughout your design.

  • Experiment with shading: Shading can add depth and dimension to your hand-sketched designs.

  • Practice your drawing skills: The better your drawing skills, the better your hand-sketched designs will be.

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4. Minimalist t-shirt trends

05_Minimalist t-shirt trends

In the fervor of loud prints and complex designs, the minimalist trend has carved out its own niche in the fashion realm in 2023. Representing the philosophy of 'less is more,' minimalist t-shirt design aesthetics often feature simple graphics, understated colors, and clean lines that exude a sense of tranquility and straightforwardness. The charm of these designs lies in their simplicity and the subtle messages they convey, making them an enduring choice for those seeking a stylish yet unassuming look.

Minimalist t-shirt design tips
  • Less is more: The key to a great minimalist design is simplicity. Stick to simple shapes and limited colors.

  • Use negative space: Negative space can be a powerful tool in minimalist design. Try to incorporate it into your designs.

  • Stick to a limited color palette: Minimalist designs often use limited colors. Stick to a few colors for a clean, minimalist look.

  • Use simple, clean fonts: Simple, clean fonts work best with minimalist designs.

5. Typography t-shirt trends

06_Typography t-shirt trends

Typography has become a significant player in the sphere of t-shirt design trends in 2023. Going beyond mere words, typography t-shirt designs utilize text as a creative element that can be manipulated, stylized, and arranged in visually appealing ways. These designs may play with size, color, font, or layout to create a distinctive impression. Whether making a bold statement, expressing a personal sentiment, or simply highlighting a catchy phrase, typography designs deliver messages in a way that resonates with wearers and onlookers alike.

Typography t-shirt design tips
  • Choose your font carefully: The font you choose can dramatically affect the feel of your design. Make sure it aligns with the message you're trying to convey.

  • Play with size and layout: Experiment with different font sizes and layouts to create an interesting design.

  • Keep it readable: While it's important to be creative, make sure your text is still easy to read.

  • Use limited colors: Too many colors can make a typography design look busy. Stick to a limited color palette for a clean, modern look.

6. Abstract geometric t-shirt trends

07_Abstract geometric t-shirt trends

Building on the foundation of minimalist design, the abstract geometric trend has risen to prominence in 2023. These designs play with geometric shapes and patterns, manipulating them into abstract forms to create unique, eye-catching visuals. Whether it's combining basic shapes into complex patterns or using geometric forms to create an illusion of depth and space, abstract geometric designs offer a perfect blend of simplicity and complexity. This style has become particularly popular among the modern, tech-savvy consumer base seeking unique, conversation-starting designs.

Abstract geometric t-shirt design tips
  • Use simple shapes: Abstract geometric designs often use simple shapes like circles, squares, and triangles. Start with these basic shapes and see where your creativity takes you.

  • Play with color: Experiment with different color combinations to create a visually interesting design.

  • Experiment with layout: Try arranging your shapes in different layouts to create a unique design.

  • Keep it balanced: While abstract designs can be asymmetrical, they should still feel balanced. Make sure no one part of your design overwhelms the others.

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7. Retro nostalgia t-shirt trends

08_Retro nostalgia t-shirt trends

Nothing stirs up feelings of comfort and familiarity like nostalgia, and in 2023, retro nostalgia designs have hit a sweet spot in the t-shirt market. These designs often draw inspiration from decades like the 60s, 70s, and 80s, incorporating popular culture references, vintage color schemes, and old-school graphics. The charm of these designs lies in their ability to transport the wearers and onlookers back to simpler times, creating a sense of connection through shared memories. From pop culture icons to nostalgic cartoons, this trend is delighting customers of all ages, even kids.

Retro nostalgia t-shirt design tips
  • Research the decade: To authentically replicate the vibe of the 60s, 70s, or 80s, it's vital to research and understand the distinctive elements of each era's design aesthetics. For instance, the 60s were known for their psychedelic and flower power themes, the 70s were all about disco, and the 80s were characterized by bright neon colors and bold geometric patterns.

  • Implement vintage color palettes: Each of these decades had a unique color scheme. The 60s saw a lot of bright, psychedelic colors; the 70s had more earthy tones, and the 80s were vibrant with neon hues. Use these colors to ensure your designs reflect the time period accurately.

  • Incorporate cultural references: Be it music, films, TV shows, or iconic personalities of the time, cultural references can significantly enhance the nostalgic feel of your t-shirt designs. Think Beatles for the 60s, disco balls and flares for the 70s, and MTV or arcade games for the 80s.

  • Use period-appropriate typography: Typography plays a crucial role in period designs. For instance, groovy, curvy fonts were popular in the 60s, while the 80s loved bold, blocky fonts. Incorporate these into your designs to make them feel like a true blast from the past.

8. 90s graphic design t-shirt trend

09_90s graphic design t-shirt trend

The 90s are back and making a significant impact on the fashion scene in 2023, particularly in the realm of t-shirt design. These shirts often feature loud, vibrant colors, bold patterns, and iconic 90s pop culture references that awaken a sense of nostalgia. From popular TV show logos to emblematic 90s symbols, the designs are as varied as the decade from which they draw inspiration. The 90s graphic design trend has transcended mere fashion and taken root as a significant form of self-expression and identity for wearers.

90s t-shirt design tips
  • Understand the era's aesthetic: The 90s had a distinct look and feel. It was characterized by bold colors, geometric shapes, and grunge textures. To design authentic 90s graphics, you must immerse yourself in the visual culture of the decade. Study music videos, movies, magazines, and fashion trends from the 90s.

  • Use bold and bright colors: The 90s was not a subtle era when it came to color. Use plenty of neon or pastel colors in your designs. Bold and bright colors like turquoise, hot pink, violet, and neon yellow were very popular.

  • Incorporate iconic 90s elements: To really capture the 90s look, incorporate:

  • Pop culture references: Include imagery or quotes from popular 90s movies, tv shows, or music.

  • Funky patterns and shapes: Zigzags, squiggles, and other quirky patterns were a staple of the 90s aesthetic.

  • Famous logos or brands: The 90s witnessed the rise of many iconic brands. Including their logos will instantly evoke the 90s vibe.

  • Computer graphics: The 90s saw the advent of digital art. Including pixelated elements reminiscent of early computer graphics can lend authenticity to your designs.

  • Fashion trends: Incorporate elements of 90s fashion, such as baggy jeans, oversized flannel, and bucket hats.

Stay ahead with trendy custom t-shirts and designs

Exploring these t-shirt design trends of 2023 provides a glimpse into the diverse world of fashion that constantly draws from the past, innovates with the present, and even anticipates the future. From retro nostalgia and 90s graphics that reminisce simpler times to hand-sketched and abstract geometric designs that celebrate uniqueness and creativity, we've seen how t-shirt trends encapsulate a variety of tastes, styles, and inspirations.

Yet, these trends are not just about aesthetics and style. They are a testament to the power of fashion to communicate, to represent identity, and to be a canvas for personal expression. Whether it's a minimalist design conveying subtle messages or punk-inspired graphics asserting a bold statement, every design narrates a story.

As we continue through 2023, it's clear that the t-shirt design scene will keep evolving and surprising us. The key for designers and sellers is to stay adaptable, innovative, and aware of these changing trends. After all, in the vibrant, ever-changing world of t-shirt fashion, the ability to mold trends into unique designs that resonate with people is what truly makes a difference. Keep creating, stay inspired, and let's shape the future of t-shirt design together.

Ready to start your own t-shirt design trend? Create and sell online with Gelato's powerful tools, fast shipping, and worldwide delivery network. Design a t-shirt today!

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T-shirt trends FAQs

What types of shirts are trending?

2023 sees a resurgence of diverse t-shirt trends. Psychedelic and punk designs are popular, alongside the artistic appeal of hand-sketched styles. Minimalist and typography designs are favored for their simplicity and creative text layouts. Abstract geometric, retro nostalgia, and 90s graphic designs are also trending, each adding a unique flair, giving every design team in the world an excuse to create custom products that pop.

Are band tees in style 2023?

Yes, band tees remain in style in 2023, especially within the punk design trend. They feature bold graphics and band logos and often use monochrome or limited colors. Band tees continue to be a timeless fashion statement and a way to express personal style.

What are the trending t-shirt colors for 2023?

Trending t-shirt designs and colors in 2023 vary with design trends. Psychedelic designs favor dark backgrounds, punk styles stick to monochrome, and minimalist designs use neutral tones. Typography designs prefer limited palettes, while abstract geometric styles play with color combinations. Retro nostalgia and 90s graphic designs bring back pastels and neon hues.

What are the new trends in childrens t-shirt designs?

The t-shirt trends of 2023 for children show an exciting blend of fun and creativity. Iconic cartoon character prints remain popular, while designs featuring space and nature themes are gaining attention. Additionally, educational designs with simple math problems or vocabulary are trending, providing both style and learning in one.

What are some women's t-shirt trends?

In 2023, women's t-shirt industry trends reflect a diverse mix of style and substance. The minimalist aesthetic remains favored, with designs featuring empowering quotes and simple graphics. Furthermore, vintage-inspired styles, including retro patterns and pastel color palettes, are making a noticeable comeback.

How to use Google Trends to find merch t-shirt ideas

Google Trends is an invaluable tool for finding trends for t-shirt designs. By tracking search queries, it allows you to discover what's popular globally or in specific regions. Simply input keywords like 't-shirt designs' or 'custom products', and explore the related queries and interest over time to gain insights into trending designs and capitalize on them.

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