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1. Understanding TikTok's monetization landscape

How to make money on TikTok: 10 methods for 2024

It's pretty wild how TikTok has taken over, right? With over a billion people scrolling through it every day, there's a ton of room to get creative and start earning.

Whether you've been posting for ages or you're just thinking about starting, there are so many ways to turn those likes and follows into real money. We're talking about everything from joining the TikTok Creator Fund to teaming up with brands, going live with your followers, and even selling your own stuff right through the app. 

So, let's break down the top 10 methods to make your TikTok hustle pay off in 2024.

Main takeaways from this article:

  • TikTok offers various monetization options, including merchandise sales via print on demand, Partnering with brands for sponsored TikTok posts, live streaming for earning through gifts, and more.

  • Developing and aligning your content strategy within TikTok's evolving landscape is imperative, and keeping on top of trends will ensure your content remains fresh and engaging.

  • Creativity coupled with resources like Gelato's on-demand products can turn TikTok into a substantial revenue source, allowing creators to promote and sell custom-made products globally.

  • Short-form educational content is rising in popularity on TikTok. Creators can capitalize on this by offering educational workshops or courses that provide genuine value to the audience.

  • Successful monetization on TikTok is not just about the number of views or likes. Authenticity, providing value to your viewers, and aligning with brand values are some of the important aspects to consider for meaningful engagement and profits.

Understanding TikTok's monetization landscape

It's essential to have a deep understanding of TikTok's monetization landscape, which has grown and diversified over the years, offering several income-generating paths that can be tapped into by creators.

The evolution of monetization on TikTok

Since its launch, TikTok has quickly skyrocketed to become one of the most influential platforms for content creators globally. Initially, it seemed like a fun platform for bite-size video content, much like Vine. 

As the user base grew exponentially, TikTok saw a profitable opportunity in offering monetization options for its creators, turning the platform into a viable and sustainable source of income.

Revenue streams on TikTok

The modern TikTok landscape offers various income streams for creators, from direct financial support from the platform itself, like the TikTok Creator Fund, to partnerships with brands and even the sale of merchandise

Moreover, TikTok's integration with third-party services like Gelato provides even more opportunities to create and sell custom-made products.

Adapting to TikTok's monetization landscape

With the constantly evolving digital world, TikTok's monetization landscape is no different. They're continuously adding new features and monetization methods, empowering creators to maximize their earnings in various unique ways. Staying updated and ready to adapt is key in the dynamic world of social media monetization.

Top 10 ways to monetize your TikTok account in 2024

From direct methods like merchandise sales to innovative strategies like educational workshops, here are the top 10 ways you can capitalize on your TikTok presence in 2024 for lucrative earnings.

Ready to turn your TikTok fame into fortune? Let's start!

1. Merchandise sales via print on demand

Print on demand t-shirts

TikTok, a platform that has taken the digital world by storm, offers a variety of ways to monetize content, one of which includes merchandise sales via print on demand. As an on-demand printing partner, Gelato offers a wide variety of products that creators can customize and sell globally

  • T-shirts: Create custom t-shirts, making your followers wear a piece of your content.

  • Mugs: Pour your creativity into unique mug designs that make for perfect gifts.

  • Wall art: Turn your memorable TikTok moments into beautiful wall art pieces.

  • Phone cases: Design custom phone cases that carry your unique branding.

  • Photo books: Compile your best TikTok content into bespoke photo books.

All these products can be seamlessly integrated into your TikTok monetization strategy with Gelato's APIs.

2. TikTok Creator Fund

Whether you're a dance enthusiast, a comical genius, or a culinary whiz, TikTok's Creator Fund could be your ticket to turning your viral videos into a lucrative career.

Launched to support ambitious creators who are looking to monetize their content, the Creator Fund injects a touch of professionalism into the world of TikTok, enabling you to earn a steady income simply for doing what you love. 

Here are some key details about the TikTok Creator Fund: 

  • The basics: This fund was established by TikTok to directly pay content creators for their original content.

  • Eligibility: You need to be at least 18 years old and have at least 10,000 TikTok followers, plus you must have received a minimum of 10,000 video views in the last 30 days.

  • Earnings: Payments are based on various factors, including the number of views, how often others share your content, and the engagement your videos receive.

3. Sponsored content and brand partnerships

Another way of making money on TikTok is through sponsored content and brand partnerships. These are collaborations where brands pay you to promote their products or services within your content. Here's how it works: 

  • Creative freedom: Brands often provide creative freedom, allowing you to weave their product or service in a way that feels authentic and relatable to your audience.

  • Fee negotiation: The fee for sponsored content is typically negotiated and varies based on your audience size, engagement rate, and the brand’s marketing budget.

  • Long-term partnerships: Building a positive relationship with a brand can often lead to long-term partnerships, providing a steady stream of income.

While it can take time to attract brands for partnerships, creating content that is engaging and authentic can significantly increase your chances. 

4. TikTok ads

Enjoying a TikTok ad

When you think of TikTok Ads, imagine placing your creativity in the spotlight, reaching millions of dedicated TikTok users who are ready to interact and engage with your content.

  • Brand takeover: This type of ad appears instantly when someone opens the app, giving your content maximum visibility.

  • Hashtag challenges: With these, you're not just placing an ad; you're creating an interactive experience that encourages user participation and engagement.

  • In-feed ads: These ads show up in the "For You" feed of users, blending in with regular TikTok content to seem less intrusive. The casual nature of these ads can result in higher engagement rates.

  • Branded effects: From AR filters to branded stickers, creators can use these effects to integrate your brand naturally into their content.

Even if you don't have a remarkable follower base, you can still run successful TikTok ads. It's all about understanding your target audience and creating authentic content that resonates with them.

5. Live streaming and earning from gifts

The Live Streaming feature allows you, the creator, to host real-time videos where your enthusiastic audience can participate through comments, likes, and, importantly, digital gifts. 

  • Gathering a crowd: The more entertained your audience is, the more likely they are to gift you. When you are being interactive, relatable, or even funny, your audience will reciprocate with gifts!

  • Understanding the value of gifts: In TikTok's ecosystem, gifts equate to 'coins'. These coins, once received, can be exchanged for real cash.

  • TikTok LIVE guidelines: Just like any other platform, TikTok has specific guidelines for Live streaming. Ensure you stick to these to create a safe and enjoyable environment for your audience, securing your revenue stream.

6. Utilizing TikTok’s shopping feature

If you're a creator selling products, TikTok's built-in shopping feature, launched in partnership with Shopify, is a game-changer. A TikTok shop allows you to directly sell your products through your videos and profile, making monetization on the platform easier than ever before. 

By turning your page into a virtual store, you can offer seamless shopping experiences to your followers while maximizing your income. 

Here's how you can leverage this feature effectively: 

  • Integrate your Shopify store: You can integrate your Shopify account with TikTok, making your products available directly on your TikTok profile.

  • Showcase your products through videos: Create engaging videos showcasing the usage and benefits of your products. You'll need to add a 'Shop Now' button to allow viewers to buy after watching your video.

  • Make use of shoppable ads: They appear in user's feeds, enabling them to make a purchase without even leaving the app.

  • Collaborate with TikTok influencers: The influencer's followers might be interested in what you're selling.

7. Educational workshops and courses

Assembling online educational material

As a content creator, you're not only a source of entertainment but also a vessel of expertise and knowledge. Your followers look up to you, and many of them would love to learn more about the skills and insights you have to offer. 

You can offer: 

  • Exclusive workshops: Host live, interactive sessions offering deep dives into specific topics. This not only helps you monetize but also promotes a sense of community.

  • Online courses: Create comprehensive, self-paced online courses. These can be about anything: cooking, dancing, content creation, or any specific skill or topic that you are good at.

The success of educational content largely hinges on the value you provide. Make sure your workshops/courses are insightful, practical, and clearly structured to meet the expectations of your audience.

8. Subscription content and exclusive offers

This strategy isn't just about earning a consistent income but also about building a loyal audience who value your content enough to pay for it. Let's delve into the details: 

  • Subscription plans: You can offer monthly/annual subscription plans to your audience. This could include a variety of extra perks, such as early access to your premium content, exclusive behind-the-scenes footage, or personalized videos.

  • Exclusive offers: These can be one-off deals or limited-time offers that you provide to your subscribers. It could be merchandise discounts, early bird tickets to your events, or even a personalized shout-out on TikTok.

  • Patronage: Aside from the usual subscription plans, you can create a higher-priced patronage plan. In this, your most loyal fans pay a bit more to support your creative journey, and in return, you can offer them some unique benefits.

9. Affiliate marketing

It refers to the process where you, the creator, promote a product or service from a third party and receive a commission for any sales made through your referral link. This TikTok rewards referral program is renowned for its effectiveness, as it offers a win-win situation for both the creator and the brand.

  • How it works: You partner with brands to promote their products or services. When your followers purchase through your unique affiliate link, you earn a commission.

  • Popular niches: From fashion and beauty to tech and wellness, every category on TikTok can take advantage of affiliate marketing. It's all about finding a product that suits your content and audience.

  • Choosing the right partner: Success in affiliate marketing involves finding the right brands to collaborate with. You need to ensure the brands align with your content and values, which in turn helps build trust with your audience.

10. Crowdfunding and fan support

Tip jar gratitude gesture

Whether you’re a dancer, comedian, musician, or blogger trying to seek a stable income on TikTok, crowdfunding and fan support can prove to be instrumental in your success story. This method of raising funds involves garnering financial support from your fans and loyal followers, letting them become part of your creative journey. 

Here's how: 

  • Set up crowdfunding campaigns: Platforms like Patreon, GoFundMe, and Kickstarter allow creators to set up campaigns where fans can contribute money to support their creative endeavors. Provide TikTok rewards like exclusive content or merchandise to encourage fan donations.

  • Digital tip jars: Setting up digital tip jars gives your followers the chance to tip you for every TikTok video they enjoy. Collect tips and watch these small amounts add up over time if you have a large follower base.

  • Exclusive memberships: Offer premium and exclusive memberships on platforms like Patreon, where fans can pay a monthly fee for exclusive access to your content, merchandise, or personal interactions.

Turn your TikTok creativity into profits with Gelato

Ever dreamt of turning your TikTok content into profitable merchandise? Gelato offers you precisely that opportunity through its print on demand service. By leveraging Gelato's on-demand products, such as apparel, wall art, and accessories, you can design and sell your custom merch directly to your TikTok fan base worldwide.

Explore Gelato’s subscription plans and start your print on demand journey today. Sign up for Gelato.

TikTok monetization FAQs

How much does TikTok pay per 1,000 views?

While TikTok doesn't pay directly per 1,000 views, estimates suggest creators in the TikTok Creator Fund might earn between $0.02 to $0.04 per 1,000 views. However, this varies based on engagement, region, and total views, making monetization more complex than a simple view-count metric.

How do I start TikTok and get paid?

To begin earning on TikTok, join the TikTok Creator Fund once you have accrued a fan base and consistent viewership. Meeting the eligibility criteria of being 18 or older and having at least 100,000 followers is essential. Cross-promotion, affiliate partnerships, and utilizing the platform's features can also garner income.

How many likes do you need on TikTok to get paid?

The number of likes on TikTok doesn't directly determine your earnings. However, more likes can lead to increased visibility and engagement, enhancing earnings potential from various channels like the Creator Fund, brand partnerships, and TikTok Ads. But remember, meaningful and engaging content is ultimately the king.

How much do you get paid on TikTok?

The amount you earn on TikTok can vary, depending largely on your follower count, video views, and monetization strategies. Simultaneously, big earners often leverage multiple income streams, like sponsored content, merchandise sales, and the Creator Fund, alongside advert revenue to maximize their income. Some influencers use their reach to create and sell TikTok accounts.

How many views do you need to get paid on TikTok?

To receive payment through TikTok's Creator Fund, you need at least 100,000 video views in the past 30 days. However, to earn via TikTok Live, there are no specific view requirements, but you must have a minimum of 1,000 followers.

Is it worth making money on TikTok?

Yes, it's definitely worth making money on TikTok. With the right strategies and creative content, this platform can offer lucrative monetization opportunities. It's especially beneficial for creators looking to cultivate a loyal audience and leverage various income streams.

How much does TikTok pay for 1,000 followers?

TikTok itself does not directly pay for followers. The platform's Creator Fund income, typically ranging from 2 to 4 cents per 1,000 views, is largely dependent on user engagement, not just follower counts. However, larger follower numbers can improve engagement rates, potentially boosting earnings.


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