Switching your print on demand supplier? Get in touch with us here

1. Why expand internationally?

Six best countries to expand your business internationally [2024]

In the rapidly evolving digital landscape of 2024, the potential for ecommerce businesses to transcend borders and tap into international markets has never been more promising. As the world becomes increasingly interconnected with the adoption of free trade agreements, there are certain countries that offer golden opportunities for online businesses to expand their global footprint. 

Main takeaways from this article:

  • International expansion offers businesses increased revenue, market diversification, elevated brand status, a competitive edge through early market entry, and financial resilience through currency diversification.

  • United Kingdom & Germany have emerged as Robust post-Brexit and European economies with a strong shift towards ecommerce and transparent regulations.

  • The United States & Canada are among the world's major economies with mature ecommerce markets and efficient distribution systems. 

  • Sweden and the Netherlands are high-tech economies with almost universal internet penetration, emphasizing digital entrepreneurship and trade.

Why expand internationally?

International business expansion unlocks increased revenue potential by opening access to a broader customer base. This diversification also offers a safety net; if one market declines, others can offset the dip. A global enterprise expansion elevates brand credibility and extends the life cycle of products that might be waning in one region but thriving in another. 

Being an early international player in a niche provides a competitive edge. This expansion exposes businesses to global trends, sparking innovation. When you expand overseas, currency diversification offers a hedge against fluctuations and boosts capital gains. Global expansion also fosters organizational growth, honing a company's resilience and adaptability.

Whether driven by technological advancements, consumer behavior, or favorable business climates, here are the top six countries that are emerging as top choices for ecommerce businesses this year.

United Kingdom

Economic stability

The United Kingdom, despite Brexit, continues to be a beacon of economic resilience and adaptability. While there were initial uncertainties surrounding the aftermath of Brexit, the UK managed to recalibrate its economic ties and policies, positioning itself strongly on the global stage. Its diversified economic base, consisting of finance, technology, and other sectors, ensures a well-rounded stability that is attractive to foreign investors.

Digital market potential

With one of the highest internet penetration rates in Europe, the UK boasts a population that is not only online but is also incredibly tech-savvy. The shift toward online shopping has been consistent over the past decade, and by 2024, a significant portion of the population will prefer ecommerce over traditional brick-and-mortar experiences. The rise of mobile commerce and a keen interest in sustainable online shopping are trends that are currently shaping the UK's digital market. This presents a vast potential for ecommerce businesses looking to tap into a mature yet continuously evolving market.

Ecommerce-friendly business climates

The UK's regulations are clear and transparent, making it easier for international businesses to set up shop, cutting through the bureaucratic red tape. The government also provides various incentives for tech start-ups and ecommerce platforms in terms of the corporate tax rate. Furthermore, the UK's logistics and infrastructure are advanced, ensuring shipping, returns, and storage are efficient and reliable. The British consumers' trust in online shopping, backed by strong consumer protection laws, makes it a lucrative market for global ecommerce enterprise expansion.

United States

Economic stability

The United States consistently holds its position as one of the world's largest economies. Powered by a diverse range of industries, from technology to finance and entertainment, the U.S. showcases a balanced economic portfolio. Even in the face of global economic shifts and challenges, the U.S. has demonstrated resilience, with its GDP and stock markets often serving as global economic indicators.

Digital market potential

With high internet penetration, vast segments of the population engage in online shopping, social media, and other online activities daily. The U.S. ecommerce market is mature, yet it continues to grow as new technologies, platforms, and shopping habits emerge. Innovations such as drone deliveries, voice-activated shopping, and personalized AI-driven shopping experiences are pushing the boundaries of what's possible in the realm of ecommerce. This continued evolution suggests ample room for new entrants to carve out a niche or bring innovative solutions to the table.

Ecommerce-friendly business climates

The business environment in the U.S. is conducive to ecommerce ventures. The regulatory landscape is well-defined, with a good balance of consumer protection and entrepreneurial freedom. The nation's logistics and delivery systems are among the best globally, ensuring efficient distribution and fulfillment.


Economic stability

Canada stands as a hallmark of economic steadiness, consistently showing robust performance in its diverse range of sectors, from natural resources to technology. The nation benefits from a well-regulated financial system, prudent fiscal policies, and a proactive approach to international trade deals. The Canadian economy's foundation, coupled with a relatively low national debt and an educated workforce, offers a stable backdrop for businesses seeking international expansion.

Digital market potential

With a digitally savvy population and widespread internet connectivity, Canada's digital arena is ripe for growth. The majority of Canadians are active online users, embracing ecommerce for a variety of goods and services. A notable trend is the significant uptick in mobile commerce, with many consumers opting for the convenience of shopping via smartphones and tablets. The Canadian market also demonstrates a keen interest in sustainable online shopping, with a noticeable inclination towards brands that offer eco-friendly products.

Ecommerce-friendly business climates

Canada presents a favorable ecosystem for ecommerce businesses. The country's clear and transparent regulatory framework ensures that businesses understand their responsibilities and rights, reducing potential bureaucratic challenges. Canada's strong emphasis on consumer rights provides an additional layer of trust for online transactions. Canada boasts an efficient infrastructure that facilitates timely and reliable shipping, which is especially crucial for ecommerce success. Moreover, the Canadian government offers several incentives and support programs for tech startups and digital ventures.


Economic stability

Germany is often heralded as the economic powerhouse of Europe. With its robust industrial sector, led by automotive, engineering, and pharmaceutical industries, the nation consistently showcases strong economic metrics. Germany's prudent fiscal policies, coupled with its central role in the European Union, provide a stable foundation for businesses. Its stable economy is characterized by innovation, high levels of exports, and a skilled workforce, making it an appealing location for global investors and entrepreneurs.

Digital market potential

Germany's digital landscape is thriving. With high internet penetration rates and a tech-aware population, ecommerce has become a significant part of the retail sector. German consumers are discerning and value quality, often seeking detailed product information and reviews before making online purchases. Mobile commerce is also on the rise, with a growing number of consumers using smartphones and apps for shopping. There's a noticeable trend towards sustainable and eco-friendly products, reflecting the country's broader commitment to sustainability.

Ecommerce-friendly business climates

Germany offers a favorable environment for ecommerce businesses. Its clear regulatory structure ensures that companies have a solid understanding of the rules of operation. Consumer protection is paramount, and businesses that prioritize transparency and quality often thrive in the German market. The nation's infrastructure, particularly its logistics and transportation systems, is world-class, ensuring that ecommerce operations can run smoothly. Additionally, Germany hosts numerous trade fairs and industry events, providing ample networking and showcase opportunities for ecommerce platforms and related technologies.


Economic stability

Sweden boasts a vibrant, mixed economy characterized by high-tech capitalism and extensive welfare benefits. The nation consistently ranks high on global economic indices due to its commitment to innovation, strong public-private sector collaboration, and sound fiscal policies. Sweden's relatively small yet strong economy has demonstrated resilience to global economic downturns, making it a haven for international businesses seeking a stable base.

Digital market potential

The digital realm in Sweden is nothing short of impressive. With almost universal internet penetration and a tech-integrated population, the foundation for ecommerce growth is strong. Swedes are not only comfortable shopping online but also expect seamless digital experiences. The country has seen a surge in mobile commerce, and the utilization of digital payment solutions is commonplace. Additionally, there's a growing emphasis on sustainable and ethical online shopping, reflecting Sweden's broader environmental and social values.

Ecommerce-friendly business climates

Sweden's regulatory landscape is well-defined and encourages digital entrepreneurship with a balance of consumer protection. Setting up an ecommerce platform in Sweden is streamlined, as the country provides necessary resources for digital startups, from incubators to state-sponsored initiatives. Sweden's robust infrastructure supports efficient logistics crucial for ecommerce fulfillment. Swedish consumers' trust in online transactions further bolsters the nation's ecommerce prospects. This trust is fortified by stringent digital security protocols and consumer protection measures that the country upholds.

The Netherlands

Economic stability

The Netherlands, often dubbed the "Gateway to Europe," presents a robust economic framework anchored by its strategic location, well-established logistics, and a keen emphasis on innovation. Its stable and growing economy thrives on international trade, finance, and services. Historically a maritime nation, the Dutch have leveraged their seafaring heritage to build one of the most stable and open economies in the world. Their proactive policies and business-friendly regulatory environment ensure that the country remains economically buoyant amidst global shifts.

Digital market potential

With a nearly ubiquitous internet penetration rate and a populace that embraces technology, the country has seen a meteoric rise in ecommerce activities. Dutch consumers are progressively turning to online platforms for their shopping needs, from daily groceries to luxury items. Furthermore, the population's multilingual capabilities mean they frequently shop from international ecommerce sites, highlighting their comfort and trust in cross-border online shopping. With the rise of mobile shopping and the integration of innovative digital payment solutions, the Netherlands' ecommerce scene is poised for continued growth.

Ecommerce-friendly business climates

The regulatory environment of the Netherlands is transparent and leans towards promoting digital entrepreneurship. The country's emphasis on innovation is evident in its support for tech startups, including numerous accelerators, incubators, and innovation hubs. The Dutch are known for their straightforward approach to business, which extends to their ecommerce practices. The Netherlands' advanced infrastructure—epitomized by the Port of Rotterdam and Schiphol Airport—ensures seamless movement of goods. The dense network of roads and efficient public transportation facilitates timely local deliveries, ensuring that ecommerce businesses can adhere to quick delivery timelines.

Key considerations for businesses to expand markets internationally

Market research and local preferences

Every market is unique. Understanding consumer preferences, buying habits, popular payment methods, and local trends is paramount. Employing tools like market segmentation and consumer analytics can provide insights into local demand and product preferences.

Regulatory compliance

Before entering a new market, be aware of the regulatory requirements of that region. This includes understanding import/export laws, ecommerce regulations, data protection standards, and any sector-specific guidelines. Compliance is not optional, and non-adherence can lead to hefty fines or business suspensions.

Understanding cultural nuances

Cultural sensitivity can be the difference between success and failure. It's essential to tailor your marketing and sales strategies to align with local customs, values, and traditions. For instance, a marketing campaign successful in one country might be deemed inappropriate or ineffective in another due to cultural differences.

Payment methods

Offering multiple payment options that cater to the preferences of the local audience can boost conversions. Familiarize yourself with popular payment gateways in the region and integrate them into your platform.


Adapting your online platform to the local language and context enhances user experience. It's about presenting your platform in a way that feels native to local users. This might include changing product descriptions or adapting the user interface based on local preferences.

Logistics and distribution

Understanding the logistics landscape is crucial. Determine if you need local warehouses, if dropshipping is feasible, or if you should partner with local distribution agencies. Ensure timely delivery, easy return policies, and efficient handling of goods to build trust with your new customer base.

Leverage Gelato’s production centers to grow your business

As the global ecommerce landscape continues to evolve and expand, businesses must remain agile and adaptable. One key strategy to achieve this adaptability is tapping into Gelato's efficient, flexible, and scalable production solutions.

Gelato, a global print on demand network, offers businesses an extensive array of production centers spread across the world, simplifying the complex logistical challenges associated with international expansion. Here's Gelato is a game-changer for businesses:

  • Localized production: With Gelato's widespread production centers, businesses can produce goods closer to their customers, ensuring faster delivery times, lower shipping costs, and a reduced carbon footprint.

  • Scalability: As your demand grows, Gelato’s network can effortlessly scale to meet your production needs, ensuring consistent quality and delivery times.

  • Quality consistency: Gelato's standardized production processes across its centers ensure that a product manufactured in Europe meets the same quality standards as one produced in Asia.

  • Diverse product range: With a broad portfolio of products, such as t-shirts, mugs, phone cases, wall art, etc., and customization options available across its centers, businesses can diversify their offerings based on regional preferences.

By integrating with Gelato’s production centers, the world's largest business hubs streamline their operations and position themselves for long-term growth in the international arena. 

Sign up for Gelato and take the first step to expanding your business internationally.


Next steps

Start selling products with Gelato