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Selling to Gen Z in the social era

tiktok
GuideOct 17 2024

Social commerce has rapidly evolved over the past few years, becoming an essential channel for engaging Gen Z. This generation grew up with social media, so don’t think twice about making purchases in-app, or based on influencer recommendations. Platforms like TikTok and Instagram have revolutionized the way Gen Z interacts with brands, offering seamless shopping experiences that merge social interaction with ecommerce.