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Sustainability Progress 2021

Reduce environmental impact

Positive impact on people

Act responsibly

About Gelato

Key numbers from across our global business operations in 2021

Logistics partners


Countries with local production


Team members


Countries delivered to


Turnover Gelato ASA 2021


Production locations on 6 continents


Nationalities across the Gelato team


Offices in 12 countries, HQ in Oslo, Norway

A word from our founder & CEO: Raising sustainability ambitions


"From day one, Gelato's vision has been to rethink production. Gelato's curated global marketplace is an important tool for replacing centralized mass production. We believed then, and we continue to believe, that personalized items should be produced locally and on demand. Sustainability has been an integral part of our business model since its inception. Together we will be able to rethink production for the benefit of people and the planet."

Henrik Müller-HansenFounder & CEO

Sustainability at Gelato

Gelato's approach to sustainability is to have a positive impact and take environmental, social, and economical responsibility, including governance and anti-corruption. In 2020 we defined our sustainability strategy based on stakeholder dialogues and analysis to define what matters the most for our stakeholders and Gelato, and where we can have the greatest impact. With the foundation of our sustainability strategy we have recently updated our sustainability ambition for 2030, and set 2025 objectives.

Gelato's sustainability strategy and prioritized materiality aspects are divided into three overall strategic areas: Environment: reduce environmental impact; Social: positive impact on people; and Governance: act responsibly and support eight Sustainable Development Goals.

Strategy & Highlights


Reduce environmental impact

85% of all orders were fulfilled in the same country as the customer in 2021. An improvement from 83% in 2020.

4 new production markets were launched: Malaysia, South Africa, Greece, and Poland.

78% of packaging items serving 40% of orders are made of 100% recycled materials.

Launched GOTS certified organic cotton and recycled polyester apparel.

responsible consumptionlife on landclimate action


Positive impact on people

Raised funds for Broadway Cares/Equity Fights AIDS in partnership with Broadway poster designer Frank "Fraver" Verlizzo.

172 new team members were hired.

90% Employee Engagement Score in the Gelato Pulse survey.

100s of local businesses and communities are currently supported through our production network.

industrydecent workresponsible consumptionreduced inequality


Act responsibly

0 major data security incidents.

100% of our production and development partners have signed the Supplier Code of Conduct.

Implemented a self-assessment questionnaire to prioritized suppliers to determine if they should be audited.

Gelato participated in the United Nations Global Compact's SDG Ambition Accelerator Programme.

peacepartnershipresponsible consumption

Sustainability Progress 2021