Switching your print on demand supplier? Get in touch with us here


Gelato Unveils Personalization Studio

personalization studio
NewsApr 17 2024

Automating the creation and distribution of personalized ecommerce products

The market for personalized gifts is experiencing an unprecedented surge,  with more than 50% of customers interested in acquiring personalized or custom products, according to Deloitte. To address macro demands and equip ecommerce sellers with the tools they need to grow global businesses,  Gelato launches Personalization Studio. The tool enables creators to sell personalized products on platforms like Etsy and Shopify where customers can customize a design with their own text and images, and then directly purchase. Orders are then  automatically processed, fulfilled, and shipped to the customer via the Gelato platform. 

Creating personalized products in seconds

"With hyper-personalized products growing in popularity, my team was spending time manually fulfilling orders, which delayed our ability to market to our customers at full potential,” said Escorial Digital Publishing’s founder and CEO, Zachary Zimmerman. “Gelato’s team stepped in and developed an automation to remove the manual effort needed for these orders, opening my team’s capacity to focus on fulfilling other types of orders at scale, and allowing us to maximize our marketing efforts.”

Personalization Studio simplifies customization for ecommerce sellers, replacing the time-intensive manual process where customization preferences are input separately. This streamlined approach, which integrates a single design editor, reduces the need for hiring consultants and minimizes communication issues with customers, leading to faster fulfillment times and fewer delivery delays.

Since Personalization Studio's launch, thousands of merchants have started selling personalized products with Gelato. 

Key benefits include:

  • Streamlines the personalization process: Customers can design, automate personalization, and fulfill their personalized orders with a single tool. There’s no need for Etsy or Shopify businesses to add a disconnected design tool, personalization provider, and  production-on-demand solution. Gelato offers it all through one integration. 

  • Improves conversion rates: Merchants can create engaging personalized product listings that end customers can customize in real-time, which boosts engagement and sales. 

  • Reduces errors: Minimizes mistakes for sellers by giving end customers a preview of the end result in real time which removes guesswork and reduces error rates & returns.

Empowering businesses, revolutionizing ecommerce

"Personalization is more than a trend; it’s an expected option for today’s consumers, especially Gen Z who have grown up with customization at the core of their day-to-day experience," says Henrik Muller Hansen, Gelato Founder and CEO. “This ease of customization for ecommerce sellers is another way to help level the ecommerce playing field as our customers compete with other global brands.”

About Gelato

Gelato enables local, on-demand production on a global scale through the world’s largest network for production on demand. Gelato produces personalized products in 32 countries, allowing creators and ecommerce sellers to scale their businesses and reach customers faster while reducing waste, costs, and carbon emissions. In tandem, Gelato leverages the same network to connect the world’s print producers, allowing them to produce, manage, and ship products on a single, more efficient platform, GelatoConnect. By doing so, Gelato is changing the game for creators, makers, people, and the planet.  

Gelato was founded by CEO, Henrik Müller-Hansen, in 2007 and consists of the Gelato platform and the consumer brand Optimalprint. Headquartered in Oslo, Norway, the company has offices in Atlanta, Barcelona, Berlin, Boston, Denver, Kyiv, Lahore, London, Madrid, Mumbai, Nashville, Singapore, Stockholm, and Tallinn. To learn more about Gelato, visit Gelato.com. For career opportunities, visit Gelato’s careers page.

For media inquiries, please contact
Danielle Eldredge
Head of PR
[email protected]