Gelato has hosted its Accelerator Summit, in Sweden. The event brought together an international group of fast-growing customers from all over the world.
Leveling the global ecommerce playing field
With more than 300 million global creators and projections for the industry to double by 2027, Gelato strives to empower ecommerce entrepreneurs and sellers worldwide with equal access to delivery speed, global market opportunities, and profit margins as larger brands.
“Our customers are what bring us to dance, and their success is crucial for our ability to succeed. Understanding their needs is what enables us to create true and meaningful innovation,” says Gelato Founder and CEO Henrik Müller-Hansen.
Top ecommerce business growth strategies
The event comprised presentations by Gelato team members, including branding, acquisition, and product experts. In addition, external experts and successful business builders and customers shared their expertise on topics such as leveraging TikTok as an organic marketing tool and maximizing organic sales through Instagram.
Steve Hutt, host of the eCommerceFastlane podcast, spotlighted the most useful third-party apps for enhancing ecommerce stores in 2023. He touted apps including Retention.com, Shop, and Gelato.
“Adding Gelato into the mix, now you have access to global production around the world. You can quickly launch a print-on-demand company with your own brand very easily, all because of Gelato’s connection. It makes it seamless,” said Hutt.
“I got into this business because I am an artist and I like making artwork. But when it comes to product research and development, I'm so grateful I’ve found a great partner in Gelato,” said Sijyl Signature Co-Founder Emily Warkentin. “Their attention to detail, focus on quality, and focus on keeping standards high, assures me that any product Gelato is ready to launch is going to be something the end customer is really going to love.”
Sustainability as a lever for growth
Throughout the summit, there was a particular emphasis on exploring ecommerce trends and sustainable practices.
“Everyone's starting to care more about sustainability. The customers are making that very obvious and you're seeing a lot of the big brands now having to adjust their strategies to become more pro-sustainable because that’s what the customers want,” said Print on Demand Playbook Podcast Host and ecommerce store owner Adrian Vonarx.
To serve customers around the globe and accommodate its fast-growth markets, Gelato is planning additional customer summits. Select global Gelato customers can expect to receive an invitation to the next event.
Gelato is a software company on a mission to redefine global manufacturing for people and the planet. Through its network of 150+ local production partners in 32 countries, Gelato provides the operating system for local manufacturing,
GelatoConnect. It consolidates every element of digital print production into a single platform, driving profitable growth, efficiency and control.
GelatoCreate, empowers creators and ecommerce entrepreneurs to reach customers anywhere in the world without the burden of inventory, upfront costs, or long-haul shipping. Orders are automatically routed to local production hubs, ensuring products are made closer to the end customer, reducing costs, transportation distances, and waste caused by overproduction. The result is a more streamlined supply chain and new way of manufacturing and distributing products—better for people and the planet.
Gelato was founded by CEO Henrik Müller-Hansen in 2007 and consists of GelatoConnect, GelatoCreate, and GelatoConsumer, operating under the Optimalprint brand. Backed by Insight Partners, Dawn Capital, SoftBank, and Goldman Sachs Asset Management, Gelato is headquartered in Oslo, Norway, with 16 offices worldwide, including in the Czech Republic, Denmark, Estonia, Germany, Pakistan, Singapore, Spain, Sweden, the UK, the US, and Vietnam.
To learn more about Gelato, visit Gelato.com. For career opportunities, visit Gelato’s careers page.
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