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Gelato launches embroidery and hundreds of new products

Gelato production on demand launches embroidery product expansion
NewsJan 30 2024

Are you thready for this? Gelato, launches embroidery and  hundreds of new products to its platform. This means creators have more options to bring their ideas to life. 

Embroidery makes it yours

From a business perspective, embroidery is in high demand. It was the most requested feature in a recent Gelato customer survey and that’s consistent with macro trends. The global embroidery market is projected to reach USD 6.2 billion by 2032, growing by almost 10% annually every year according to a recent Data Intel report. 

“Embroidery has had a resurgence in recent years, being adopted by high fashion and powering viral meme slogan tees and personal expression garments,” said Gelato CMO Minna Philipson. “It’s part of a bigger trend driven by Millennials and Gen Z who search for hyper-personalization, sustainability, and have a penchant for making old world crafts, new.”

Embroidery is a natural fit in Gelato's model, where customization serves as a powerful lever for waste reduction. Personalization improves the customer relationship to the product, and customers are more likely to keep their personalized garments longer. 

Combine that with Gelato’s model of local on-demand production, eliminating overproduction and reducing transportation distances, and it’s a win-win-win for businesses, consumers, and the environment

Raise the bar on quality and style, one stitch at a time

This product and apparel expansion introduces a spectrum of new colors and sizes for existing products and a curated selection of highly requested and trending apparel and product options. Noteworthy additions include cropped sweaters, new styles, silhouettes, and more from reputable and trending brands like Bella + Canvas and Gildan. These new options, alongside the launch of embroidery, empower ecommerce entrepreneurs to offer more, compete with global enterprises, and fuel their creativity. 

"We aim to ensure Gelato's customizable products are aligned with our creative and design-minded customers, sparking genuine enthusiasm,” said Gelato founder and CEO, Henrik Müller-Hansen. “We gain intel on what products and options to incorporate by actively engaging with our customers and observing the items our friends and family use and cherish. We strive to enable the creation of high-quality, more sustainable products that we would personally love to have. We look forward to seeing what creations are brought to life with these new selections and features."

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About Gelato

Gelato enables local, on-demand production on a global scale through the world’s largest network for production on demand. Gelato produces personalized products in 32 countries, enabling creators and ecommerce sellers to scale their business and reach customers faster while reducing waste, costs, and carbon emissions. By doing so, they are changing the game, making it possible for small ideas to grow and make an impact. For both people and the planet.

Gelato was founded by CEO Henrik Müller-Hansen in 2007 and consists of the Gelato platform and the consumer brand Optimalprint. The company has offices in Atlanta, Barcelona, Berlin, Boston, Lahore, London, Madrid, Mumbai, Nashville, Ontario, Sao Paulo, Shanghai, Singapore, Stockholm and Tallinn. Gelato’s headquarters are located in Oslo, Norway.

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