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Gelato featured in Sifted: The unicorn fighting shipping emissions

Henrik Muller Hansen Gelato CEO
NewsNov 13 2023

“We need to change the whole structure of the production industry; if we don’t do that, we will not solve the climate challenge,” Gelato Founder and CEO, Henrik Müller-Hansen tells Sifted in an article by Mimi Billing, entitled "Everything produced everywhere all at once — the Norwegian unicorn fighting shipping emissions." 

 The article opens by noting the Norwegian production-on-demand scaleup has attracted investments from notable backers, including Insight Partners, SoftBank, and Harald Mix, and goes on to explain that Gelato aims to revolutionize global production and address sustainability concerns, political climate issues, expensive shipping, and disrupted supply chains.

“With the shipping industry contributing significantly to greenhouse gas emissions, Gelato proposes a solution by emphasizing local production through its on-demand production platform.”

The article further explores how Gelato, through its integration with ecommerce infrastructure like Shopify or Etsy,  levels the playing field for global ecommerce entrepreneurs, providing instant access to local, on-demand production through its software and network of 130 production partners in 32 countries. It gives merchants the capacity to produce everything from apparel, drinkware, wall art, phone cases, and more. Gelato also has agreements with 50 distributors worldwide that enable local transportation - closer to the end customer - helping cut waste, carbon emissions, and delivery times. 

In 2022 87% of Gelato's orders were produced locally, in the same country as the end consumer. Gelato's vision for the future is one where localized, personalized, on-demand production becomes the norm, eliminating the need for centralized, mass production hubs.

Read the full interview on Sifted.

About Gelato

Gelato enables local, on-demand production on a global scale through the world’s largest network for production on demand. Gelato produces personalized products in 32 countries, enabling creators and ecommerce sellers to scale their business and reach customers faster while reducing waste, costs, and carbon emissions. By doing so, they are changing the game, making it possible for small ideas to grow and make an impact. For both people and the planet.

Gelato was founded by CEO Henrik Müller-Hansen in 2007 and consists of the Gelato platform and the consumer brand Optimalprint. The company has offices in Atlanta, Barcelona, Berlin, Boston, Lahore, London, Madrid, Mumbai, Nashville, Ontario, Sao Paulo, Shanghai, Singapore, Stockholm and Tallinn. Gelato’s headquarters are located in Oslo, Norway.

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