While Gelato is reaching record-high revenues and attracted some of the world’s largest investors through its last capital injection of USD 240 million in 2021, CEO and founder Henrik Müller-Hansen made a note in a recent interview with Dagens Industri that “we are only one percent there.”
The article in Dagens Industri highlights Gelato’s revenue in 2022, which exceeded EUR 107 million, an increase of 24 percent compared to 2021.
The article further explores how Gelato levels the playing field for global ecommerce entrepreneurs, providing instant access to local production through its software and network of 130 production partners in 32 countries, with the capacity to produce everything from books, dishware, wall art, t-shirts, and more. Gelato also has agreements with 50 distributors worldwide that enable local transportation - closer to the end customer - helping cut waste, carbon emissions, and delivery times.
“We enable you to have an effective and profitable ecommerce business from day 1. (...) This gives you, as a designer or ecommerce merchant, the opportunity to compete with the largest retailers in the world. You can act as a local player in Sweden, France, the US, and Australia simultaneously,” Müller-Hansen tells Dagens Industri.
He also emphasizes the value of role models in his early career, including business mogul Jan Stenbeck and CEO of Tele2 Lars-Johan Jarnheimer: “Jan often used the analogy of traveling like the nomads, that we should travel light and free, and never become settlers. He also said that ‘the only thing not being taxed in the Nordics is big thinking.’ These are ideas I have brought with me.”
You can read the full interview on Dagens Industri. Please note the article is in Swedish.
Gelato enables local, on-demand production on a global scale through the world’s largest network for production on demand. Gelato produces personalized products in 32 countries, enabling creators and ecommerce sellers to scale their business and reach customers faster while reducing waste, costs, and carbon emissions. By doing so, they are changing the game, making it possible for small ideas to grow and make an impact. For both people and the planet.
Gelato was founded by CEO Henrik Müller-Hansen in 2007 and consists of the Gelato platform and the consumer brand Optimalprint. The company has offices in Atlanta, Barcelona, Berlin, Boston, Lahore, London, Madrid, Mumbai, Nashville, Ontario, Sao Paulo, Shanghai, Singapore, Stockholm and Tallinn. Gelato’s headquarters are located in Oslo, Norway.