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Gelato CEO to Present at drupa 2024 about the Opportunity Gen Z Offers the Production Industry

NewsMar 22 2024

Drupa, the largest printing equipment exhibition in the world, is back in action after an 8-year hiatus due to COVID. Leaders from the global printing industry will meet in Düsseldorf, Germany, from May 28 to June 7, 2024, to share ideas and further innovation under the drupa theme “We create the future.”

Gelato’s CEO and founder, Henrik Müller-Hansen, has been selected for a keynote  in a session entitled, “What Gen Z and the Creator Economy Means for Printing.” The talk is scheduled for May 31 at 10:45am in the drupa cube. 

Henrik’s presentation will highlight the industry's massive opportunity in the digital age. The rise of ecommerce, coupled with Gen Z and Millennial consumer preferences, push personalization, mobilization, and sustainability to the forefront. Henrik will break down what these trends and the rise in the creator economy mean for the global print industry. He’ll also discuss Gelato's role in accelerating the transition from centralized mass production to local, on-demand production and global expansion through partnerships and software. All to create a smarter, faster, and greener future for production. 

In alignment with drupa’s theme, “We create the future,” Gelato will launch its anticipated software GelatoConnect, a production platform that connects procurement, workflow, and logistics to optimize printers’ efficiency, quality, and profitability.

To learn more, attendees can visit Gelato’s booth (#A06 across hall 9.0) and interact with GelatoConnect.  

Discover how the software can make your business more efficient with an aim to double your bottom line. And, as expected, Gelato will be served.

About Gelato

Gelato enables local, on-demand production on a global scale through the world’s largest network for production on demand. Gelato produces personalized products in 32 countries, allowing creators and ecommerce sellers to scale their businesses and reach customers faster while reducing waste, costs, and carbon emissions. In tandem, Gelato leverages the same network to connect the world’s print producers, allowing them to produce, manage, and ship products on a single, more efficient platform, GelatoConnect. By doing so, Gelato is changing the game for creators, makers, people, and the planet.  

Gelato was founded by CEO, Henrik Müller-Hansen, in 2007 and consists of the Gelato platform and the consumer brand Optimalprint. Headquartered in Oslo, Norway, the company has offices in Atlanta, Barcelona, Berlin, Boston, Denver, Kyiv, Lahore, London, Madrid, Mumbai, Nashville, Singapore, Stockholm, and Tallinn. To learn more about Gelato, visit Gelato.com. For career opportunities, visit Gelato’s careers page.

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