Gelato expands apparel portfolio and partners with SOL’S, becoming the fastest-growing on-demand apparel provider
Gelato, the world’s largest platform for local on-demand production, is excited to announce the expansion of its apparel portfolio with new premium items from renowned brands including Champion, Under Armour, and a significant new partnership with SOL’S. This expansion solidifies Gelato’s position as the fastest-growing provider of on-demand apparel, offering high-quality, customized products that customers will wear for years, combating the fast-fashion cycle.
Strategic Partnership with SOL’S
A key highlight of this launch is Gelato's strategic partnership with SOL’S, a fashion brand renowned for its commitment to sustainability and quality. The SOL’S collection, which includes highly sought-after items made from organic, organic in conversion, and recycled materials, meets the growing consumer demand for more sustainable products.
“For more than 30 years, SOL’S has been committed to creating fashionable and durable clothing that people enjoy wearing,” said Philippe Nogues, International Sales Director of SOL’S. “Our partnership with Gelato enhances our ability to reach a global audience while staying true to our sustainability principles. We are proud to offer garments that not only look good but are made to last, significantly reducing the environmental impact of the fashion industry.”
Expanding the Apparel Portfolio
The new Gelato collection includes a range of trendy and durable apparel designed to meet the demands of fashion-forward consumers seeking comfort and longevity. Featured items include the Men's Crewneck T-Shirt from Champion, Recycled Polyester Unisex Pullover Hoodie, and various athletic t-shirts from Under Armour, among other stylish options such as oversized, cropped, and drop-shoulder styles.
By expanding its apparel offerings and partnering with brands like SOL’S, Gelato continues to drive the shift from centralized, mass production to local, on-demand production. This approach not only reduces waste and carbon emissions but also empowers consumers to make more sustainable choices.
For more information about the new apparel collection and to explore the full range of products, visit www.gelato.com.
About Gelato
Gelato is a software company on a mission to redefine global manufacturing for people and the planet. Through its network of 150+ local production partners in 32 countries, Gelato provides the operating system for local manufacturing,
GelatoConnect. It consolidates every element of digital print production into a single platform, driving profitable growth, efficiency and control.
GelatoCreate, empowers creators and ecommerce entrepreneurs to reach customers anywhere in the world without the burden of inventory, upfront costs, or long-haul shipping. Orders are automatically routed to local production hubs, ensuring products are made closer to the end customer, reducing costs, transportation distances, and waste caused by overproduction. The result is a more streamlined supply chain and new way of manufacturing and distributing products—better for people and the planet.
Gelato was founded by CEO Henrik Müller-Hansen in 2007 and consists of GelatoConnect, GelatoCreate, and GelatoConsumer, operating under the Optimalprint brand. Backed by Insight Partners, Dawn Capital, SoftBank, and Goldman Sachs Asset Management, Gelato is headquartered in Oslo, Norway, with 16 offices worldwide, including in the Czech Republic, Denmark, Estonia, Germany, Pakistan, Singapore, Spain, Sweden, the UK, the US, and Vietnam.
To learn more about Gelato, visit Gelato.com. For career opportunities, visit Gelato’s careers page.
For media inquiries, please contact
Danielle Eldredge
Head of PR and Communications