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Gelato Affiliate Terms & Conditions

Updated 03/14/2024

Please read our affiliate terms and conditions carefully before you begin marketing our program. These terms and conditions are written in plain language, intentionally avoiding legalese to ensure that affiliates may clearly understand and follow them. Each Affiliate is responsible for assuring that its employees, agents, and contractors comply with these terms and conditions. Affiliate terms and conditions are subject to change. Thank you.


As used in these terms and conditions: (i) “our Website” refers to the Gelato properties located at www.gelato.com;

(ii) “Program” refers to the Gelato Affiliate Program; (iii) “you” or “your” refers to the Affiliate; (iv) “your website”

refers to any websites that you will link to our Website; (v) “We”, “us”, or “our” refers to Gelato ASA and our Website.


After receiving your application, we will review your website and notify you of your acceptance or rejection into our Program. Please allow up to 48 hours (except Saturdays, Sundays, and public holidays in the country you are located) for your application to be reviewed. We reserve the right to reject any application, however, we encourage you to contact us if you feel we have made an incorrect decision. Including all of the websites that you use in your profile will help us make a better decision.


By accepting our Program, you may market us on your web pages or social media platforms by posting affiliate links by way of endorsement or review, and promote offers to your lists by using your affiliate links on your own web pages or social media pages.


4.1 Website restrictions

Your participating website(s) may not:

  1. infringe on our or any anyone else’s intellectual property, publicity, privacy, or other rights.

  2. violate any applicable law, rule, or regulation.

  3. contain any content that is threatening, harassing, defamatory, obscene, harmful to minors, or contains nudity, pornography, or sexually explicit materials.

  4. contain any viruses, Trojan horses, worms, time bombs, cancelbots, or other computer programming routines that are intended to damage, interfere with, surreptitiously intercept or expropriate any system, data, or personal information.

  5. contain software or use technology that attempts to intercept, divert, or redirect Internet traffic to or from any other website, or that potentially enables the diversion of affiliate commissions from another website.

4.2 Linking to our website

Upon acceptance into the Program, links will be made available through the affiliate interface. Your acceptance of our program means you agree to and abide by the following.

  1. You will only use linking code obtained from the affiliate interface without manipulation.

  2. All domains that use your affiliate link must be listed in your affiliate profile.

  3. Your website will not in any way copy, resemble, or mirror the look and feel of our Website. You will also not use any means to create the impression that your website is our Website or any part of our Website including, without limitation, framing of our Website in any manner.

  4. You may not engage in cookie stuffing or include pop-ups, or false or misleading links on your website. In addition, wherever possible, you will not attempt to mask the referring URL information (i.e. the page from where the click originates).

  5. Using redirects to bounce a click off of a domain from which the click did not originate to give the appearance that it came from that domain is prohibited.

  6. You may not use any of Gelato’s Trademarked Terms (as defined below) or misspellings of Trademarked Terms to re-direct traffic through an Internet Service Provider (ISP) to a page on your website or our Website without written approval from us.

If you are found redirecting links to hide or manipulate their source, your current and past commissions will be voided or your commission level will be set to 0%. This does not include using “out” redirects from the same domain where the affiliate link is placed.

4.3 PPC guidelines

If you are enrolled in our Program and participate in PPC advertising, you must adhere to our PPC guidelines as follows:

  1. You may not bid on any of our Trademarked Terms, including any variations or misspellings thereof for search or content-based campaigns on Google, MSN, Yahoo, Facebook or any other network.

  2. You may not use our Trademarked Term in sequence with any other keyword (e.g. Gelato Coupons).

  3. You may not use our Trademarked Term in your ad title, ad copy, display name, or as the display URL.

  4. You may not direct link to our Website from any Pay Per Click ad or use redirects that yield the same result. Affiliate links must be directed to an actual page on your website.

  5. You may not bid in any manner appearing higher than Gelato for any of the search terms described in 1-3 above in any auction-style pay-per-click advertising program

If you automate your PPC campaigns, it is your responsibility to exclude our Trademarked Term from your program and we strongly suggest you add our Trademarked Term as negative keywords. We have a strict no-tolerance policy on PPC trademark bidding. You will forfeit all commissions for a minimum of the past 30 days and your commission will be set to 0% without warning if you engage in PPC trademark bidding that uses our Trademarked Term.

Trademarked Term: Gelato

4.4 Coupon guidelines

If you are enrolled in our Program and your website promotes coupon codes, you must adhere to our Coupon Guidelines as follows:

  1. You may ONLY advertise coupon codes that are provided to you through the affiliate program.

  2. Posting any information about how to work around the requirements of a coupon/promotion (ie first-time customers only) will result in removal from the program.

  3. Coupons must be displayed in their entirety with the full offer, valid expiration date, and code.

  4. You may NOT use any technology that covers up the coupon code and generates the affiliate click by revealing the code(s).

  5. You may NOT advertise coupon codes obtained from any non-affiliate marketing channel, including coupon codes from our email, paid search, or any other non-affiliate advertising campaigns.

  6. You may NOT give the appearance that any ongoing offer requires clicking from your website to redeem. For example, if all items on the site have free shipping over $100, you may not turn this into an offer that infers that the customer must click from your site to get this deal.

Additionally, if your website ranks on the first page of Google for terms related to our Website or company name(s) combined with the words coupon, coupons, coupon code, promo code, etc., and/or your conversion rate exceeds 25%, you may be offered a lower commission than our standard rate to offset the reduced profitability of orders.

4.5 Coupon attribution & authentication

Affiliates whose primary business is posting coupons, who are viewed by the program as being a coupon site, and/or who are tagged as coupon in our system, may not be paid commissions for sales generated without a corresponding valid coupon code. Valid codes are defined as codes that are made available to the affiliate channel in general, through newsletters or the Deals Database in Partner Stack, and directly or privately to affiliates. Coupon codes that are not real, expired, not specific (e.g. up to 40% off sale items), or are long-term sitewide offers that do not require a code may not be considered valid codes and the affiliate will not be given commission on these orders.

4.6 Sub-affiliate networks

Promoting Gelato through a sub-affiliate network is permitted, however, you must be completely transparent with regards to where traffic from your sub-affiliates originated. Sub-affiliate networks must ensure that all sub-affiliates promoting the Gelato program adhere to our program terms and conditions. This includes restrictions on advertising through any paid placements such as pay-per-click campaigns. Sub-affiliate networks must also receive approval before allowing any type of coupon sub-affiliate to promote the Gelato program.

Failure to comply with our sub-affiliate network terms may result in a loss and/or reduction of commission from sales made through any sub-affiliate that does not comply with our program terms.

4.7 Domain names

Use of any of our Trademarked Terms as part of the domain or sub-domain for your website is strictly prohibited i.e. Gelato.website.com or www.Gelato-coupons.com.

4.8 Advertising & publicity

You shall not create, publish, distribute, or print any written material that is distributed in hardcopy/physical form that refers to our Program without first submitting that material to us and receiving our prior written consent. If you intend to promote our Program via e-mail campaigns, you must adhere to the following:

  1. Abide by the CAN-SPAM Act of 2003 (Public Law No. 108-187) concerning our Program.

  2. E-mail must be sent on your behalf and must not imply that the e-mail is being sent on behalf of Gelato.

  3. E-mails must first be submitted to us for approval before being sent or we must be sent a copy of the e-mail.

4.9 Social media

Promotion on Facebook, Twitter, and other social media platforms is permitted following these general guidelines:

  1. You ARE allowed to promote offers to your lists; more specifically, you’re welcome to use your affiliate links on your own Facebook, Twitter, etc. pages. For example: You may post, “25% off sale at Gelato through Wednesday with code Gelato25.”

  2. You ARE PROHIBITED from posting your affiliate links on Gelato's Facebook, Twitter, Pinterest, etc. company pages in an attempt to turn those links into affiliate sales.

  3. You ARE PROHIBITED from running Facebook ads with our Trademarked Term.

  4. You ARE PROHIBITED from creating a social media account that includes our Trademarked Term in the page name and/or username.

4.10 FTC disclosure requirements

You must include a disclosure statement within any pages, blog/posts, or social media posts where affiliate links for our affiliate program are posted as an endorsement or review, and where it is not clear that the link is a paid advertisement. This disclosure statement should be clear and concise, stating that we are compensating you for your review or endorsement. If you received the product for free from us or the affiliate management team for review, this also must be clearly stated in your disclosure.

  • Disclosures must be made at the beginning of the claims and may not appear solely in a “Terms of Use”, “Legal”, “About Us” or other linked pages.

  • Disclosures should be placed above the fold; scrolling should not be necessary to find the disclosure. (e.g. disclosure should be visible before the jump).

  • Pop-up, hover state, and button disclosures are prohibited.

  • Disclosure policy applies to all social media, even when space is restricted (e.g., tweets)

  • Disclosures should be made in the same medium as the claim (e.g. video, text)

For more information about FTC disclosure requirements, please review the FTC's "Dot Com Disclosures" Guidelines at http://www.ftc.gov/os/2013/03/130312dotcomdisclosures.pdf (example 21) and the FTC's Endorsement Guidelines at https://www.ftc.gov/business-guidance/advertising-marketing/endorsements-influencers-reviews.

If you engage in so-called “native advertising”, you further agree to comply with the FTC’s Enforcement Policy Statement on Deceptively Formatted Advertisements at https://www.ftc.gov/system/files/documents/public_statements/896923/151222deceptiveenforcement.pdf and the related guidelines.


All confidential information, including, but not limited to, any business, technical, financial, and customer information, disclosed by one party to the other during negotiation or the effective term of this agreement which is marked "Confidential," will remain the sole property of the disclosing party, and each party will keep in confidence and not use or disclose such proprietary information of the other party without express written permission of the disclosing party.


If you are conducting business in or taking orders from persons in other countries, you will follow the laws of those countries. For example, you will comply with the General Data Protection Regulation (GDPR) if you are conducting business in or taking orders from persons in one or more of the European Union countries.


Gelato takes pride in its very low reversal rate, which we attribute to open communication with our affiliates. However, we reserve the right to reverse orders due to order cancellations, duplicate tracking, returns, disputed charges, and program violations as outlined in these terms and conditions.

Additionally, if we ask you for clarification or more information on any orders or clicks that we suspect may violate our terms and conditions, we expect that you will respond in a timely and honest manner. Below are violations of our communications policy.

  1. You are not forthcoming, intentionally vague, or are found to be lying.

  2. You are not responsive within a reasonable period and after multiple attempts to contact you with the information listed in your network profile.

  3. You cannot substantiate or validate the source of your traffic to our program with clear and demonstrable proof.

If any of the above apply, then we reserve the absolute right to reverse orders, set your commission to 0% or suspend you from the program for the period or orders in question. We know that many violations are a result of automated processes; however, it is incumbent upon each affiliate to ensure that it has the appropriate checks and balances in place to proactively address these issues and adhere to our program rules.


If you materially breach this agreement, we may immediately terminate the agreement and your enrollment in the Program, upon written notice.


You shall indemnify and hold us harmless from and against any liability, damage, loss, cost, or expense resulting from any claims made or suits brought against us which result from your marketing of us which is incorrect or not per this agreement.


This agreement shall be exclusively governed by the laws of Norway, without giving effect to any choice or conflict of law provisions (whether of Norway or any other jurisdiction).

Any disputes that may arise from this agreement shall be referred to the ordinary courts of Norway, with the district court of Oslo as the agreed venue in the first instance.