Why product images are so important - and how they influence conversions!

It is no secret that the ecommerce sector is growing quickly - but how do you make your store stand out from your competitors?

According to Justuno, 93% of consumers consider visual appearance to be the key deciding factor in a purchasing decision.

This means that your product photos (aka mockups) play a major role in influencing whether your customers press “add to cart” in your store or not!

Many merchants underestimate the power of good product photography - don’t make this mistake! Stunning images are one of the most important tools in your toolbelt to enhance your brand and increase conversion rates on your ecommerce site.

Why are quality product images so important?

  1. Increased sales:
    Good product photos entice customers to make a purchase by giving them a more informed and tempting buying experience.

  2. Capture attention:
    Often product photos are the first thing customers see - providing a great first impression is important in ensuring they continue to explore the product, or return back later!

  3. Elevate your brand:
    High-quality photos are associated with high-quality products. By providing great images, you create trust with your customers and improve brand loyalty.

  4. Help you stand out from the competition:
    As mentioned, 93% of customers consider visual appearance the key deciding factor in a purchase decision. When comparing your products with a competitor’s, a great photo could help you secure the purchase!

  5. Educate customers:
    Ever ordered a product online, just to receive it and been disappointed that it didn’t match the photo? Providing high-quality, accurate photos ensure that your customers are educated on what they will be receiving, and decreases the likelihood of returns!

What makes a good product photo?

A few small details can make a big impact on how your product images are perceived. Here’s a list of key characteristics to consider:

  • High-resolution images - nobody likes looking at pixelated photos!
  • Simple background - feature a clean background in a neutral color.
  • Provide multiple images - customers want to see your product as they would in the real world. For example, feature apparel products with models of different sizes and ethnicities, as well as full-body and close-up shots.

Tap into studio-quality mockups

We’ve established that high-quality photographs can be a game-changer for your business - but not everyone has access to studio lighting, an expensive camera, models, and the long list of tools and gadgets needed to create these images.

We’ve got you covered.

Our design team has curated hundreds of stunning studio-quality apparel and wall art mockups, ready for your use with access to Gelato+. Here’s what you get:

Premium Apparel mockups

  • 750+ studio-quality mockup photographs
  • More than 20 different models for all apparel products

Premium Wall Art mockups

  • 21+ studio-quality room mockups
  • Features living room, bedroom, and children’s room scenes

Want to test out some of your designs on these mockups? We offer a free 30-day Gelato+ trial - explore all of the features here.

What are you waiting for?

If you haven’t optimized your product mockups, now is the time - grab your camera and get shooting! If you're not ready to invest in expensive photography equipment, or if you're looking for a scalable solution, tap into Gelato’s library of premium mockups.

Explore the blog for more tips and tricks on how to level up your ecommerce business.