Switching your print on demand business? Get in touch with us here

Content

Why the name Gelato?

Why the name Gelato
BlogFeb 23 2021
Gelato: Bringing colors & happiness to the printing industry with a global, memorable name inspired by ice cream. A new and disruptive model by founder David Placek of Lexicon Branding, known for creating iconic brand names.

"Brand names should be both distinctive and noticeable. They must be provocative and suggest that there is a new and perhaps better idea here. Gelato delivers on those key requirements – short, memorable, colourful and fun. Gelato is disruptive, a new model in printing. Gelato is not a traditional company. They needed a name that was both bold and of the future"

– David Placek, founder Lexicon Branding

What does ice cream have to do with printing? As a matter of fact, quite a lot. Our name conveys our vision of bringing colors to our industry and making people happy. Gelato is accessible and simple, just like ice cream. And last but not least, it’s easy to remember and just tastes good.

But how did we come up with the name?

From Day 1, we had a global vision and wanted to choose a name that would excite and be easily understood around the world. With this in mind we hired one of the best, David Placek (Lexicon Branding), the man behind brand names like BlackBerry, Swiffer, Pentium, OnStar, Dasani and Outback.

Together with David we took our values and our vision and translated them into the name “Gelato”. When asked about the process, David said: "brand names should be both distinctive and noticeable. They must be provocative and suggest that there is a new and perhaps better idea here. Gelato delivers on those key requirements – short, memorable, colorful and fun. Gelato is disruptive, a new model in printing. Gelato is not a traditional company. They needed a name that was both bold and of the future.”