What we learned from 2021
The ecommerce industry is constantly evolving, and consumer spending habits are changing year over year. As a result, it can be challenging to stay on top of the changing trends, and it’s often easier to simply stick with what you know - rather than looking into the best and most efficient ways to increase sales based on the way consumers are behaving.
Not to worry, because we’ve gone out and analyzed the data for you and compiled insights that will help make the 2022 holiday season as profitable and stress-free as possible. Here are some key takeaways you can utilize to ensure your store is as successful as possible over the months to come:
Many think the holiday season doesn’t start until Black Friday, but in reality, the beginning of the holiday spending season is creeping earlier and earlier. Buyers no longer feel restricted to purchasing gifts on specific days like Black Friday or Cyber Monday. In fact, Adobe Analytics found that the weeks before Black Friday Cyber Monday weekend saw an increase in sales of 19.2%, while sales volume during BFCM weekend dropped! Instead, customers now spread out their online shopping over an extended Christmas shopping season. This longer holiday spending season serves as a reminder of the importance of building your promotional calendar from September so that you can beat the rush and stand out!
Customers love the convenience of mobile shopping. Purchases from mobile phones have steadily increased over the last 2 years, with little signs of slowing down! Partly due to the Covid pandemic, a record number of shoppers now shop online. Because of this, your customers’ shopping experience on their phones is more important than ever. Designing your website to ensure the best mobile experience, or using a platform like Etsy or Shopify which is mobile-ready will tap into a huge pool of potential buyers.
With a slowing global economy, consumers are spending more money on essentials, leaving them less spending money this holiday season. Because of this, it is more important than ever to start promotions as early as October and even offer customers deals well ahead of events like Cyber Week. An effective marketing strategy will engage your customers and may well be the deciding factor for many consumers.
According to Statista, the average American spends an average of two hours on social media every single day. Social media is quickly growing into a solid sales stream, with volume expected to increase by 35%. The use of social media is a powerful tool this holiday season to shorten the consumer journey to purchase as well as boost customer loyalty and conversions.
Reading suggestion: The beginner's guide to social media marketing.