In an industry often viewed as traditional, DPI Direct, under the leadership of Sam Mousavi, faced the challenge of revitalizing print and staying ahead in the digital age. With a modest annual revenue of $300,000 in 2003, the company needed a robust strategy to scale and adapt to the rapidly evolving demands of digital orders and ecommerce.
The adoption of GelatoConnect marked a turning point. DPI had multiple POD customers with different software solutions but chose GelatoConnect due to its functionality and accompanying GelatoConnect mobile app. Gelato’s unique platform offered a novel concept: on-demand production and digital efficiency. This allowed DPI Direct to tap into a new market, delivering high-quality, cost-effective print solutions and embracing the power of digital technology.
Since partnering with Gelato, DPI Direct has witnessed exponential growth. Revenue soared to $23 million by 2023, and digital orders, particularly from ecommerce sellers, became a substantial revenue stream. The company grew from three employees to over 130, maintaining local employment and benefiting from strategic locations near shipping hubs. They expanded operations, opening a new site in Las Vegas due to the extra volume they received via Gelato. This growth was further fueled by Gelato's machine-agnostic software, improving DPI's operational efficiency and customer satisfaction.
DPI Direct's journey with GelatoConnect exemplifies how embracing digital transformation and on-demand production can redefine success in the print industry. This partnership propelled DPI to new heights and set a benchmark for sustainable, efficient, and customer-centric print solutions in the digital era.