Print broker software · Free for 14 days

Print broker software that quotes any job in 15 seconds.

Print brokers win on speed and margin. Pricing a job across multiple suppliers by hand takes 30 to 60 minutes, and the first broker to respond wins the deal half the time. GelatoConnect Estimator prices every job across your suppliers in 15 seconds, with your buy costs and markup rules built in.

GelatoConnect Estimator print broker software

By the numbers

Real outcomes from print shops on GelatoConnect Estimator.

15 sec
to generate a print quote
<5 min
to customer-ready quote, end to end
200+
estimates per day at ESP Colour
65%
reduction in human quoting effort at Hudson Printing
2x
win rate at BSG; £750K contract won by responding first
<0.35%
error rate on AI-generated estimates

What Estimator covers

Every job you broker, every supplier, one engine.

Six pricing models and 300+ configurable parameters cover the full range of work print brokers resell, from short-run business cards to large packaging contracts. Your suppliers’ buy costs and your markup rules feed the engine.

Every product, one engine

Commercial litho and digital, large format, packaging and apparel. Quote everything you broker through one pricing engine.

Multi-supplier buy costs

Load each trade printer and supplier’s buy prices. The engine picks the right cost path so you quote the best margin every time.

Your markup & margin rules

Markup tiers, minimum margins and client-specific pricing are parameters in your library, applied automatically to every quote.

Customer-ready in seconds

Turn a client brief into a branded, customer-ready quote in 15 seconds, so you respond before competitors finish their first email.

Any spec, any quantity

Short runs to long runs, simple flyers to complex multi-component jobs. The same logic prices them all, consistently across your team.

Quote without an estimator

Sales and account managers generate accurate quotes themselves, so deals never wait for the one person who knows the costs.

Paul Hudson, CEO at Hudson Printing, on instant quoting with GelatoConnect AI Estimator

CUSTOMER STORY · HUDSON PRINTING

Instant quotes 

First PSP globally with conversational AI quoting live on its website. 65% reduction in human quoting effort across the team.

"It does not just make our estimating team faster and more automated. It creates a powerful new path for buyers. They can describe what they want, get a quote instantly, and we still control the margin."

Hudson Printing · Commercial print, USA

Read the Hudson Printing story →

The engine

Six pricing models. Your supplier costs and markup. Customer-ready in under 5 minutes.

Trained on millions of real print transactions with 10 AI models. 300+ configurable parameters across products, suppliers, finishing and logistics. Every estimate uses the same logic, the same margin rules, the same data.

6
pricing models, every print combination
300+
configurable parameters for machines, substrates, finishing
10
AI models working together on every estimate
<5 min
to customer-ready quote, end to end

Interactive demo

See a broker quote happen, on your screen.

Paste a real RFQ. Watch the engine generate a print quote in 15 seconds. No sales call, no form, no waiting.

Try the demo →
GelatoConnect GelatoConnect AI Estimator demo preview

What you can quote

Every product you broker, priced in seconds.

Print brokers rarely sell one product. GelatoConnect Estimator prices the full range you resell with the right cost model out of the box, so a single platform covers your whole catalogue.

Commercial print

Brochures, catalogues, books, business stationery and direct mail, litho or digital. Substrate, finishing and run length priced from your suppliers’ real costs.

Large format & signage

Banners, point-of-sale, exhibition graphics and rigid signage. Media, ink coverage, finishing and installation extras handled at the same speed as flat work.

Packaging & apparel

Folding cartons, labels, branded merchandise and decorated apparel. The growing product lines brokers add to grow accounts, all quoted through one engine.

Industry research

The data behind the urgency.

Speed and automation are not opinions. They are buyer behaviour and the industry response, evidenced across two decades of independent research.

Companies that contact a lead within 5 minutes are 21x more likely to qualify it than those waiting 30 minutes.

Source: MIT / InsideSales Lead Response Management Study

77% of print providers are automating workflows. 88% plan capital investments in automation.

Source: NAPCO Research 2024 Commercial Print Trends, via Canon Production Print

Print industry research report being reviewed in a print shop

See Estimator pricing.

Plans from €1,000/month, billed annually. 14-day free trial, no credit card.

See pricing →

Frequently asked questions

Print broker software, answered

What is print broker software?+

Print broker software helps print brokers and resellers quote, source and manage print jobs they buy from trade suppliers. GelatoConnect Estimator is the quoting layer: it turns a client brief into an accurate, customer-ready quote in 15 seconds, using your suppliers’ buy costs and your markup rules.

How does GelatoConnect help print brokers win more deals?+

Brokers win on response speed. Manual multi-supplier quotes take 30 to 60 minutes; Estimator returns a customer-ready quote in 15 seconds, so you respond first and quote more jobs per day without adding staff.

Can it quote across multiple suppliers and products?+

Yes. Load each supplier’s buy costs once, and the engine prices commercial print, large format, packaging and apparel through the same logic, choosing the cost path that protects your margin.

Does it apply my markup and margin rules automatically?+

Yes. Markup tiers, minimum margins and client-specific pricing are configurable parameters. Every quote applies them consistently, so margin is protected across your whole team.

Can my sales team quote without an estimator?+

Yes. Sales and account managers generate accurate quotes themselves. Deals never wait for the one person who knows the costs, and senior staff focus on complex jobs and relationships.

Does this replace my MIS?+

No. GelatoConnect Estimator works alongside your existing MIS as a bolt-on quoting accelerator. It wins you the job; your MIS still manages it.

Start today

See your first broker quote in 15 seconds.

Try GelatoConnect Estimator free for 14 days, no credit card. Set it up around your suppliers and markup rules, then quote your next job before your competitors reply.