The fastest quote in the room wins the work.
Hear from the print leaders rebuilding their estimating around GelatoConnect Estimator - and the team behind the engine.
Win more jobs and protect your margin. GelatoConnect Estimator is a print estimating software that provides AI-powered quoting that reads any brief, prices any job, and sends a branded customer-ready quote - in under 15 seconds. No spreadsheets. No guesswork.
Trained on millions of real print transactions across six pricing models and 300+ configurable parameters.
Start your 14-day free trial. No credit card required.

Win the work
Speed is table stakes. Win rate is the unclaimed prize. 50% of B2B deals go to the first vendor to respond. Leads reached within an hour are 7x more likely to convert. GelatoConnect Estimator turns that into a measurable outcome.

Customer story · BSG
2 ×
win rate increase at BSG, securing a £750K contract by responding first.
"It just completely wowed me. I thought, wow, we can now use the 35 years of my experience. It's all now in a software package that I can give to all my salespeople, all my customer service representatives, so they can all give a price, and I know it will be accurate."
BSG Group
Tender size
£ 750,000
Single contract won by BSG by being first to respond with a credible number.
Margin growth
+ 11 %
Margin growth at BSG since deployment, alongside the higher win rate.
Industry data
7 ×
Higher conversion when a lead is reached within one hour (HBR).
Plans from €1,000/month, billed annually. 14-day free trial, no credit card.
The problem
For decades, quoting has been slow, inconsistent, and manual. Every lost quote risks opportunity loss. Every inaccurate quote cuts into margins.
By the time your estimator produces a quote, the customer has already accepted a competitor's. Speed wins jobs — manual quoting loses them.
30 – 60 min
average time to produce one manual quote
Different estimators price the same job differently. One is too generous, one too cautious. Neither is optimal. Inconsistency kills margin at scale.
5 – 15 %
margin leakage from pricing inconsistency
Your best estimator takes three weeks off — your quoting pipeline seizes. Expertise should live in a system, not a spreadsheet in someone's head.
1 person
single point of failure in most quoting teams
By the numbers
Every stat below comes from a named customer or a measured product behaviour. No category averages, no claims we cannot evidence.
15 sec
to generate a precise estimate
2 ×
win rate at BSG (£750K tender won)
200 +
estimates per day at ESP Colour
3 - 4 ×
quote volume at Inkee
65 %
less manual quoting effort
< 0.35 %
error rate on AI-generated estimates
< 5 min
to branded, customer-ready quote
14 day
free trial, no credit card
Hear from the print leaders rebuilding their estimating around GelatoConnect Estimator - and the team behind the engine.
Most operators obsess over press utilisation. Pradeep makes the case that estimating - not production - is where growth quietly leaks away, and shows how automated quoting lets PSPs handle inbound surges and stop turning down high-volume tenders.
How it works
The GelatoConnect Estimator takes your full customer requests (structured or unstructured), recognises product needs, and builds quotes — automatically.
Email, chat, or directly via your embedded website widget — the GelatoConnect Estimator accepts natural language input from any channel.
AI translates free-text requests into structured production requirements — format, substrate, quantity, method, and deadline — with no manual interpretation.
Your cost parameters, shop rules, and preferred margins are applied automatically. AI compares production methods and selects the optimal combination.
A professional, branded PDF quote is generated instantly — accurate, competitive, and ready to send in under 5 minutes. No back-and-forth needed.
15 s
to generate an estimate
< 5 min
to a branded, customer-ready quote
65 %
less manual quoting effort
How the AI works
Most quoting tools layer light machine learning on a rules engine and call it AI. GelatoConnect Estimator is built ground-up around the pricing decision itself.
Training data
Not synthetic data. Not benchmarks. Real production records of what print shops priced, how they made it, and what won. Every commercial, packaging, label, wide-format and apparel job class is represented.
10 AI models
Spec extraction. Method selection. Cost prediction. Margin protection. Anomaly detection. Each model trained for its slice of the decision so the system can reason about every quote, not just look it up in a table.
6 pricing models
Offset, digital, large-format, apparel, packaging, and labels. Each pricing model carries the method-specific cost behaviour and make-ready logic that single-engine tools cannot capture.
300+ parameters
Machines, substrates, finishing options, ink coverage, logistics, labour rates, your margin floor. Every variable mapped to your shop so the AI prices the way you would, only faster and more consistently.
The AI proposes. The estimator approves. We remove the arithmetic, not the judgement. Anomalies, outliers, and edge cases are flagged before a number ever reaches your customer.
Quote on your website
Most print buyers want a number, not a sales conversation. Embed GelatoConnect Estimator on your site and let visitors price their own jobs around the clock. The shop wins the work by being first to respond. With a quote, not an email.

Native to your brand and your pricing rules. Buyers see your logo, your colours, your numbers.
Drop-in widget. Works on any website. No engineering project.
Captures the lead with the spec. Every quote turns into a known visitor with a known job.
24/7 availability. No office-hours constraint. No estimator backlog.
"Buying print has always been too hard. With GelatoConnect's AI Estimator, that barrier disappears."
Paul Hudson, CEO, Hudson Printing
Why switch
See what changes when 10 AI models trained on millions of real print transactions handle your quoting.
Manual / MIS
GelatoConnect Estimator
No credit card required · Full access · Cancel anytime
In print, speed is a competitive weapon. The PSP who quotes first wins the most business. GelatoConnect Estimator makes your team the fastest in the room — every time.
Estimate in 15 seconds
Paste a customer email or type a request — the AI generates accurate pricing in 15 seconds. No spreadsheet, no expert required.
Branded quote in under 5 minutes
From raw estimate to a professional, branded PDF quote your customer can act on — in under 5 minutes. No design, no manual formatting.
Embed on your website
Customers get accurate, margin-protected instant quotes directly on your website — no back-and-forth emails, no waiting for business hours.

The GelatoConnect Estimator isn't just fast — it's deeply configurable to your costs, your logic, and your brand. Every quote is checked for accuracy, competitiveness, and margin compliance before it leaves the system.
Your costs, your rules
Configure your cost parameters, margin floors, and pricing rules once. The AI applies them consistently on every estimate — no variation, no guesswork.
Compare methods automatically
AI compares offset vs digital, different substrates, and production methods — surfacing the most margin-optimal option for each job automatically.
9-week margin upstreak at ESP Colour
Speed, being able to margin correctly, and our estimators being confident it's right the first time — that's what we're seeing.
For every job, the GelatoConnect Estimator evaluates multiple production methods and recommends the most margin-optimal route — using your historical data and shop-specific rules.
Historical data drives accuracy
The Estimator uses your real production data — not generic industry benchmarks — to price jobs accurately. It learns your shop's true cost structure.
Configurable to your brand
Quotes are produced in your brand, with your logo, your pricing structure, and your preferred method labels. Customers see a professional quote from you — not from Gelato.
Continuous learning
The more you use it, the more accurate it gets. Won and lost jobs feed back into the model to sharpen future estimates automatically.
See how PSPs like ESP Colour and Hudson Printing eliminated manual quoting by switching to GelatoConnect Estimator.
Proven results
GelatoConnect Estimator drives measurable outcomes across three dimensions — helping print businesses quote faster, protect margins, and win more jobs.
Speed
65 %
less manual quoting effort
Respond first and win the work while competitors are still calculating
Estimates generated in 15 seconds
Branded quotes in under 5 minutes
200+ estimates per day — ESP Colour
Margin control
< 0.35 %
error rate on AI-generated estimates
Consistent, accurate pricing on every quote — no guesswork, no margin leakage
Margin rules enforced automatically
20-week margin upstreak — ESP Colour
AI compares 6 pricing models per job
Growth
2 x
increase in win rates
Win more work by responding faster — without adding headcount
3–4x increase in quote volume — Inkee
24/7 self-serve quoting via website chatbot
£750K contract won by responding first — BSG
Hudson Printing
United States
65% reduction in human quoting effort
First PSP globally with conversational AI quoting on their website
ESP Colour
United Kingdom
200+ estimates per day at 15 seconds each
Quotes sent in under 1 minute
20-week consecutive margin upstreak
Inkee
Italy
50% reduction in manual quoting work
2x increase in win rates
3–4x increase in quote volume
Built for every kind of print shop
Whatever you print, the pricing knowledge is in the system. Six pricing models, four core verticals, one platform that handles them all.
Folding cartons, corrugated, rigid boxes, labels, finishing and embellishment.
Brochures, books, catalogues, posters, business stationery. Multi-pass colour and make-ready built in.
Banners, vehicle wraps, signage, exhibition graphics, canvas and fabric.
At our recent GelatoConnect Summit we sat down with some of our customers. See what they had to say:
“Being a part of Gelato’s network gives us access to machine-agnostic software, shipping and supplier relationships.”
“We’ve grown 20% this year without adding a single person to our team.”
“It’s the only platform I’ve found that is machine and product agnostic, seamlessly connecting the key aspects of our facility.”
“Gelato is providing software capabilities designed to facilitate industry changes and enhance collaboration. Together, we achieve more.”
“The fewer systems we depend on, the better. Our long-term goal is to use GelatoConnect on everything.”
“GelatoConnect does the work and I just focus on growth.”
GelatoConnect Events
Five programmes. One year. Every conversation that matters in print — from our flagship Summit and Awards to the City Tour, trade shows, and webinars.
Join 200+ production leaders already shaping what comes next.

GelatoConnect Webinars
Every week, our team walks through the workflows, features, and strategies that help print operations run leaner — from AI-powered procurement to automated order intake.
Watch on demand or register for the next live session.
Comparing alternatives
Most print shops still quote in spreadsheets or run on legacy MIS systems. Here's how GelatoConnect Estimator compares to the most-evaluated alternatives.
See all GelatoConnect comparisons