Printing United 2025: Smarter, faster, more connected

This year’s PRINTING United Expo in Orlando marked a defining moment for the global print industry. The conversations weren’t about if AI and automation would transform production, but how fast.

Over three days, the GelatoConnect team met with hundreds of print leaders, operators, and partners, all focused on the same goal: simplifying production, improving profitability, and connecting every stage of the workflow.

As part of the official AI Pavilion Tour, our booth became a destination for printers eager to see real technology in action, not concepts or slides, but working systems solving real bottlenecks.

For decades, quoting has been one of print’s most manual and error-prone challenges. The GelatoConnect AI Estimator changes that completely, using artificial intelligence to calculate precise, margin-safe estimates in seconds.

Visitors saw how the AI Estimator dynamically balances machine capacity, materials, and routing logic to produce real-time, accurate quotes. This ability to remove friction and deliver instant pricing isn’t just a GelatoConnect advantage; it’s part of a larger industry transformation toward intelligent automation.

That shift was recently spotlighted by the Forbes Technology Council, where Gelato CEO Henrik Müller-Hansen contributed his insights on reducing friction through AI. He explained how advanced algorithms can instantly balance thousands of production and logistics variables to achieve speed, accuracy, and cost control, exactly the innovation powering GelatoConnect’s AI Estimator.

Our customers are already validating this approach, reporting faster response times, improved win rates, and significant reductions in manual estimating work.

See it live.
Join our upcoming AI Estimator webinars in November to experience the tool firsthand and learn how it can streamline your workflow.

Beyond the AI Estimator, attendees explored how GelatoConnect connects every part of the production process, from quoting to fulfillment, through a single cloud-based platform.

Our Complete Print Automation wall visualized this journey, showing how printers can centralize estimating, procurement, scheduling, logistics, and analytics into one ecosystem. It’s not another app to learn, it’s the operating system for modern print.

And it doesn’t stop at paper. The same connected infrastructure now supports on-demand apparel production, including catalog management, SKU onboarding, and storefront integration. PSPs discovered how they can expand into apparel without duplicating systems, proof that automation can scale across both digital print and apparel under one connected workflow.

GelatoConnect’s presence at Printing United didn’t go unnoticed. From the AI Pavilion stage to Media Day discussions with editors, the energy around AI-powered print was unmistakable.

Press highlights:

• Print Monthly - “Automation in Action: GelatoConnect at Printing United”

• The Online Print Coach - Interview with Rebecca Razulis on how AI Estimator is transforming quoting

• Print FM Live - Booth feature with live conversation hosted by Deborah Corn

• Printing United Expo Guide - AI Estimator featured in the “New Products” showcase

This growing visibility underscores the industry’s appetite for solutions that blend intelligence, automation, and sustainability, the foundation of GelatoConnect.

To everyone who stopped by, shared their challenges, and imagined what’s next with us — thank you. Printing United 2025 proved that the print industry isn’t standing still. It’s transforming, powered by AI, data, and the people who turn those innovations into daily reality.