How Oschatz Scaled From Local PSP to a Global Fulfillment Hub With GelatoConnect
As B2B ecommerce continues to grow, global brands are seeking fulfillment partners who can deliver with speed, flexibility, and reliability across borders. For print service providers (PSPs), this shift presents a major opportunity — but only if operations can scale without adding complexity.
Oschatz Visuelle Medien, a family-run PSP based in Germany, saw the potential early. To meet rising demand from international brands, they needed to modernize beyond manual systems and disconnected tools.
By adopting GelatoConnect, they unified their operations across procurement, workflow, and logistics — creating the foundation to serve high-volume ecommerce and B2B clients at scale.
Their journey reflects what’s possible when local production meets global demand: a smarter, more connected model for sustainable growth.
The Challenge: Growth Constrained by Complexity
Before GelatoConnect, Oschatz’s in-house systems were limiting their potential.
“We built our own software to manage campaigns across thousands of stores with different materials,” explains Daniel Oschatz, Co-founder and Managing Director.
“It was self-programmed and bumpy at every corner. It helped, but it didn’t finish the job — there was always something we had to patch to make it work.”
Shipping was a particular pain point.
“Especially on the shipping side — if you have 500–600 packages a day and you write labels manually, you really get a problem,” says Daniel. “Growth becomes difficult because you need more and more people, and the mistakes just multiply.”
Like many PSPs, the Oschatz team relied on multiple tools, each demanding its own expertise.
“We had a different tool for everything — CRM, logistics with UPS and DHL, color management, imposition,” Daniel recalls. “Each one required a specialist, and to get faster we had to overcome so many hurdles inside the company.”
At the same time, a new opportunity was emerging: the rise of global B2B ecommerce. Oschatz saw growing interest from large brands and production agencies — but knew they couldn’t compete for that business with legacy systems. And with margins tightening across the industry, improving efficiency became essential for survival.
“Pricing in our industry keeps getting lower. We had to get leaner, which means faster processing and better visibility on purchasing, logistics, and costs,” says Daniel. “Without the right software, that was nearly impossible.”
The Solution: A Scalable Foundation With GelatoConnect
Already working with Gelato as a production partner, adopting GelatoConnect was a natural next step.
“Efficiency is huge,” says Daniel. “Especially in shipping — Gelato logistics helps us manage hundreds of packages every day across different countries, weights, and delivery speeds — all in one click.”
Procurement also became simpler and more transparent.
“In procurement it’s the same — we know what we have, we don’t over-order, and we know exactly where stock is in the warehouse. That gives us cost control and transparency.”
Crucially, GelatoConnect allowed Oschatz to scale without expanding the team.
“It saves us a lot on labor. We can do more with the same staff — people we’ve trained for years who are quality- and speed-focused. GelatoConnect lets us grow with our people, not replace them.”
The change was visible — and motivating.
“All my employees were really happy to see the dashboard — the green light at the end of the day when everything was out. It’s motivating to see the jobs done. Everyone says, ‘That’s cool — we’re ready, we can leave.’”
The Results: International B2B Ecommerce Growth
With GelatoConnect as their operational backbone, Oschatz was ready to scale internationally.
“Getting jobs is not so difficult anymore,” says Daniel. “It’s easier than I thought to bring in new volume — and now the only thing is to keep growing.”
Confidence in their new setup led to major investments.
“We decided to invest in new machines and capacity because with GelatoConnect we can take on more orders and more volume from clients. The software gives us the confidence that we can handle it.”
GelatoConnect’s integrations and APIs also opened the door to new types of customers.
“The most interesting thing for us is reaching a different crowd of clients,” Daniel explains. “With Gelato’s APIs, ecommerce and B2B customers can easily connect with us — and we can deliver their orders seamlessly.”
That capability unlocked an entirely new market segment.
“This opened up a completely new market for us in B2B. Bigger brands and production agencies can route their orders through us — and with GelatoConnect we can handle that volume efficiently.”
Today, Oschatz serves some of the world’s largest retail and consumer brands. Their central European location, combined with GelatoConnect’s infrastructure, makes them a trusted fulfillment hub.
“We now work for huge agencies and global brands,” says Daniel. “They’re operating worldwide and need a reliable hub in Europe. With GelatoConnect, we can deliver that.”
Being part of the Gelato ecosystem adds even more value.
“There are hardly any well-running systems worldwide that connect printers,” Daniel adds. “The load balancing, CO₂ visibility, and end-to-end order tracking GelatoConnect provides are extremely interesting for our B2B clients.”
Conclusion: Building the Next Layer of Growth
With GelatoConnect already driving efficiency, the next phase is underway: implementing the AI Estimator to accelerate quoting and preparing for GelatoConnect’s MIS launch next year.
“There’s no software built for our special niche,” says Daniel. “Gelato’s MIS thinking is exactly what we need. Combined with the AI Estimator, it becomes a true business solution — it’s like a printing machine our clients can easily plug into.”
By unifying visibility, control, and efficiency under one platform, Oschatz has evolved from a local PSP into a European hub for global B2B ecommerce — scaling faster, onboarding new clients seamlessly, and unlocking the next layer of growth.
Ready to scale smarter like Oschatz?
Find out how GelatoConnect helps PSPs expand into high-volume B2B and ecommerce — without adding operational overhead.