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Gelato triples its revenue from creators and ecommerce merchants in 2022

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NewsJan 23 2023

Gelato Founder and CEO Henrik Müller-Hansen. Photo by Astrid Waller.

Gelato’s revenue from the creator economy more than tripled between 2021 and 2022 and lifted Gelato’s total revenue to exceed €107 million. 34 production hubs were added to what was already the world’s largest network for production on demand of personalized items.

Turning passion into profit for 25,000 creators

More than 25,000 new ecommerce players placed orders through Gelato last year, and millions of orders were fulfilled and delivered to end-customers in 184 countries.

Through its network of more than 130 production partners in 32 countries, the Gelato platform gives any ecommerce seller access to the same speed, global scale and profit margins as larger brands. Waste, transportation distances and carbon emissions are drastically reduced because orders are made locally and on demand, rather than through centralized mass-production.

Local production is part of the solution to our environmental challenges 

“With Gelato, the creator economy and the ecommerce industry have access to local production and distribution for more than 5 billion consumers. With ecommerce growing, our network of production partners and local entrepreneurs grow with it. This ecosystem fuels local communities worldwide, while paving the way towards dramatic CO2 reductions and a more sustainable future,” says Gelato’s Founder and CEO Henrik Müller-Hansen. 

Customer satisfaction is represented by the highest Trustpilot score in the industry, with a score of 4.7 (out of 5).

Global trade without cross-border shipping

In 2022, more than 85% of Gelato’s orders were produced in the same country as the end-customer. By the end of 2023, Gelato plans to expand its network of production hubs to around 200, with 95% of all orders to be fulfilled locally. 

Throughout 2022, the company has been developing a sustainability calculator displaying a real-time overview of customers and partners’ consumption of CO2, water, energy, and other resources. The calculator, currently in beta testing and planned for launch in spring 2023, will also show the emissions saved through producing locally across Gelato’s marketplace instead of producing the traditional way.

“Being able to display the actual consumption will allow our customers and partners to make better decisions when it comes to their products. It will also display the real impact of our global network when it comes to reducing emissions from the global manufacturing business.”

The growth continues

“So far in January 2023 we are growing roughly 3x year over year. Gelato’s growth continues. Also, from a strategic and financial perspective, Gelato has never been stronger,“ says Müller-Hansen. “We are privileged to be in a position of growth and good cash control for many years to come after our €210 million funding round in 2021, of which €150 million was new capital invested in the company.” 

The company’s cash balance still exceeds €120 million from the 2021 funding round.

About Gelato

Gelato enables local, on-demand production on a global scale through the world’s largest network for production on demand. Gelato produces personalized products in 32 countries, enabling creators and ecommerce sellers to scale their business and reach customers faster while reducing waste, costs, and carbon emissions. By doing so, they are changing the game, making it possible for small ideas to grow and make an impact. For both people and the planet.

Gelato was founded by CEO Henrik Müller-Hansen in 2007 and consists of the Gelato platform and the consumer brand Optimalprint. The company has offices in Atlanta, Barcelona, Berlin, Boston, Lahore, London, Madrid, Mumbai, Nashville, Ontario, Sao Paulo, Shanghai, Singapore, Stockholm and Tallinn. Gelato’s headquarters are located in Oslo, Norway.

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