Green Graphic: Streamlining production workflows for growth and transformation
How a 30 year old print producer has embraced technology and digital orders to fuel growth
Green Graphic, a family-driven print house based in central Denmark, has served its customers for more than 30 years. Their unique approach involves catering exclusively to other print houses, with no direct consumer engagement. Olav Betten, Project Leader at Green Graphic, shares insights into their journey and the transformative impact of integrating with GelatoConnect.
Since integrating with Gelato in 2018, Green Graphic has experienced substantial growth. Their journey with Gelato began with the adoption of digital printing technology, particularly the Indigo 12000. Over the years, they have expanded their digital offerings, including Canvas and Max and Vox products. Today, Gelato orders account for a significant portion of their business, with a projected revenue of $7 million this year, marking a substantial increase from their initial revenue of $70k in 2018.
"Since integrating with GelatoConnect, we've witnessed a remarkable journey of growth and transformation," said Betten.
A rapidly changing marketplace
Before partnering with Gelato, Green Graphic faced the challenge of adapting to a rapidly changing market. With the decline of traditional offset printing and the emergence of digital technologies, they recognized the need for innovation to stay competitive.
"GelatoConnect emerged as the solution to our challenges, offering a seamless and efficient platform for digital print production, said Betten. “However, the transition to digital workflows posed challenges, particularly in streamlining production and managing fluctuating demand.”
Programmatic workflow revolutionizes their digital production
GelatoConnect emerged as the solution to Green Graphic's challenges, offering a seamless and efficient platform for digital print production. The Gelato Connect software revolutionized their workflow, providing pre-defined specifications and eliminating the need for extensive price negotiations.
"With Gelato's programmatic workflow, we can manage our digital print production with ease, ensuring timely delivery and consistent quality,” said Betten.
This shift enabled Green Graphic to integrate Gelato's production seamlessly into their existing operations, optimizing efficiency and productivity.
Enhanced operational efficiency and customer satisfaction
Green Graphic’s partnership with Gelato has not only facilitated exponential growth, but also enhanced operational efficiency and customer satisfaction. With Gelato's workflow module workflow, Green Graphic can now manage their digital print production with ease, ensuring timely delivery and consistent quality.
"Our partnership with Gelato has not only facilitated exponential growth but also enhanced operational efficiency and customer satisfaction,” said Betten. "Further, Gelato's emphasis on sustainability aligns perfectly with our values, making it a natural fit for our partnership."