Print is going local: GelatoConnect City Tour shows how producers cut costs by 40% and scale without headcount

Print producers are cutting waste by up to 75%, reducing shipping costs by up to 40%, and scaling revenue without adding headcount — as the industry shifts from global supply chains to local, on-demand production.

To showcase how this transformation is happening in practice, Gelato has launched the GelatoConnect City Tour, a seven-city series bringing together production leaders across North America, Europe, and Australia. The tour opened last week in Chicago and Atlanta and continues to Frankfurt, London, Sydney, Melbourne, and Stockholm through June 2026.

At the center is GelatoConnect — the operating system for modern print production. It replaces fragmented procurement, workflow, and logistics systems with a single connected platform, turning print factories into scalable, on-demand production nodes. The result is not incremental improvement, but system-wide gains across cost, speed, and revenue.

In Atlanta, Bennett Graphics reduced material waste from 41% to approximately 10%, generating $125,000–$135,000 in annual savings on a single product line while increasing efficiency by 20–25%. Across the network, producers are increasing throughput, improving margins, and unlocking new demand from ecommerce, the creator economy, and global brands.

"Megacities should produce what megacities consume," said Henrik Müller-Hansen, Founder and CEO of Gelato. "The future of production is local — produced globally, but close to the end consumer. As order sizes shrink, SKU complexity explodes, and supply chains become less predictable, this is no longer optional. Producers who adapt will grow. Those who don't will fall behind."

First stop

Each stop is designed for a small group of production leaders, with a full-day program focused on real operational results and peer exchange. The format is deliberately practical: operators sharing what is working, what is not, and how they are adapting their businesses.

In Chicago, Amit Kumar, Co-founder and CEO of WeMust, and Connor Pera, Owner and President of The Print Authority, shared their experiences scaling production with GelatoConnect.

"We started with one DTG printer. Within two weeks, we ordered a second. That's the kind of confidence we got from GelatoConnect," said Amit Kumar, Co-founder and CEO, WeMust. “In the first month with GelatoConnect, we were able to produce 20,000 orders.” 

"We're going to be 5 to 10 years ahead of other printers our size in figuring out how to profitably produce smaller order quantities," said Connor Pera, Owner and President, The Print Authority.

Next stop

The next stop is Frankfurt on April 28, featuring Daniel Oschatz, Co-CEO of Oschatz Visuelle Medien, and Andreas Bach, Founder of SCS Solutions — both demonstrating how connected production enables new customer acquisition and scalable growth without additional headcount.

"With GelatoConnect, we earned new customers we couldn't have reached before," said Daniel Oschatz, Co-CEO, Oschatz Visuelle Medien. "If you want to be part of the future of the printing industry, there is no way around it."

"The software is the lifeline of the company. GelatoConnect opens markets we couldn't reach before," said Andreas Bach, Founder, SCS Solutions.

Remaining tour stops

• Frankfurt — April 28

• London — May 11

• Sydney — May 19

• Melbourne — May 21

• Stockholm — June (date to be confirmed)

Registration is open at gelato.com/connect/events/city-tour-2026, with limited seats available for each city.