While Gelato is reaching record-high revenues and attracted some of the world’s largest investors through its last capital injection of USD 240 million in 2021, CEO and founder Henrik Müller-Hansen made a note in a recent interview with Dagens Industri that “we are only one percent there.”
The article in Dagens Industri highlights Gelato’s revenue in 2022, which exceeded EUR 107 million, an increase of 24 percent compared to 2021.
The article further explores how Gelato levels the playing field for global ecommerce entrepreneurs, providing instant access to local production through its software and network of 130 production partners in 32 countries, with the capacity to produce everything from books, dishware, wall art, t-shirts, and more. Gelato also has agreements with 50 distributors worldwide that enable local transportation - closer to the end customer - helping cut waste, carbon emissions, and delivery times.
“We enable you to have an effective and profitable ecommerce business from day 1. (...) This gives you, as a designer or ecommerce merchant, the opportunity to compete with the largest retailers in the world. You can act as a local player in Sweden, France, the US, and Australia simultaneously,” Müller-Hansen tells Dagens Industri.
He also emphasizes the value of role models in his early career, including business mogul Jan Stenbeck and CEO of Tele2 Lars-Johan Jarnheimer: “Jan often used the analogy of traveling like the nomads, that we should travel light and free, and never become settlers. He also said that ‘the only thing not being taxed in the Nordics is big thinking.’ These are ideas I have brought with me.”
You can read the full interview on Dagens Industri. Please note the article is in Swedish.
Gelato is a software company on a mission to redefine global manufacturing for people and the planet. Through its network of 150+ local production partners in 32 countries, Gelato provides the operating system for local manufacturing,
GelatoConnect. It consolidates every element of digital print production into a single platform, driving profitable growth, efficiency and control.
GelatoCreate, empowers creators and ecommerce entrepreneurs to reach customers anywhere in the world without the burden of inventory, upfront costs, or long-haul shipping. Orders are automatically routed to local production hubs, ensuring products are made closer to the end customer, reducing costs, transportation distances, and waste caused by overproduction. The result is a more streamlined supply chain and new way of manufacturing and distributing products—better for people and the planet.
Gelato was founded by CEO Henrik Müller-Hansen in 2007 and consists of GelatoConnect, GelatoCreate, and GelatoConsumer, operating under the Optimalprint brand. Backed by Insight Partners, Dawn Capital, SoftBank, and Goldman Sachs Asset Management, Gelato is headquartered in Oslo, Norway, with 16 offices worldwide, including in the Czech Republic, Denmark, Estonia, Germany, Pakistan, Singapore, Spain, Sweden, the UK, the US, and Vietnam.
To learn more about Gelato, visit Gelato.com. For career opportunities, visit Gelato’s careers page.
For media inquiries, please contact
Danielle Eldredge
Head of PR and Communications