How to Join Etsy’s Cyber Specials Sale 2025

Every year, Etsy’s Cyber Specials Sale (November 24 – December 2) brings millions of global shoppers looking for creative, personalized gifts. For sellers, this week is a golden opportunity to boost visibility, reach new customers, and grow revenue.

If you run a print-on-demand (POD) store — especially using Gelato, the world’s leading production-on-demand platform — this guide will help you join Etsy’s biggest event and get the most out of it.

What Is Etsy’s Cyber Specials Sale?

Etsy’s Cyber Specials Sale is a site-wide promotional event where participating shops offer time-limited discounts. Etsy heavily promotes these listings across its homepage, newsletters, and global ad campaigns.

The event runs from November 24 to December 2, 2025, aligning with Black Friday / Cyber Monday.

Why it matters:

• Etsy drives huge traffic to sale listings during this period.

• Buyers are ready to spend.

• Participating sellers often see a 2–3× uplift in orders compared to regular weeks.

How to Join Etsy’s Cyber Specials Sale

Etsy makes participation simple. Follow these steps:

1. Go to Shop Manager → Marketing → Sales & Discounts.

2. Click Join Etsy’s Next Sales Event.

3. Select the Cyber Specials event.

4. Choose your discount percentage (for example 25%, 40%, or 50%).

5. Pick which listings to include.

6. Click Save — your sale will automatically go live on November 24.

Good to know:

• You can still join after the event starts, until December 2 (23:59 ET).

• Joining early helps Etsy feature your shop in marketing materials.

• You can end the sale early, but staying active the full period maximizes exposure.

• There’s no requirement to offer global shipping — though enabling it helps international visibility.

Why Print-on-Demand Sellers Love This Event

For print-on-demand creators, Cyber Specials are a perfect fit:

• You can scale quickly — no inventory limits.

• You can discount multiple listings without logistical headaches.

• Production happens on demand, so you only pay for what sells.

However, you’ll want to make sure:

• Your processing times on Etsy match your POD fulfilment partner’s production times.

• Your shipping profiles reflect realistic delivery windows.

Etsy encourages sellers to offer global shipping to reach more buyers during Cyber Specials — and with Gelato’s worldwide production network, your print-on-demand store is already globally enabled by default, automatically fulfilling and shipping orders to customers around the world.

Why Gelato Is the Perfect Partner for Etsy Sellers

Gelato simplifies every step of print-on-demand selling during high-traffic seasons like Cyber Week.

• Global Production, Local Delivery

Gelato connects you to 140+ production partners in 32 countries, automatically routing orders to the printer closest to your buyer. Result: faster shipping, lower costs, and smaller carbon footprint.

• Seamless Etsy Integration

Your Etsy store connects directly to Gelato. When an order arrives, it’s automatically printed, packed, and shipped — no manual work needed.

• Sustainable and Reliable

By producing locally, Gelato reduces overproduction, long-distance shipping, and waste — aligning with Etsy’s sustainability ethos.

• Scalable and Risk-Free

You can add unlimited designs and products without investing in stock. Your growth isn’t limited by storage or upfront costs.

Gelato+ Premium Features for Serious Sellers

While Gelato is completely free to use, upgrading to Gelato+ unlocks advanced tools and higher margins.

Pricing

$19.99 per month (billed annually)
Includes up to 35% off selected products — ideal for running strong promotions during sales events like Cyber Specials.

What You Get

• Premium Mockups & Design Tools
  Create studio-quality visuals with Magic Mockups and Instant Collections.

• Branded Packaging & Inserts
  Build trust and elevate your customer experience.

• Product Discounts Up to 35 %
  Keep your margins healthy even with Etsy sale discounts.

• 14-Day Free Trial
  Test all premium tools risk-free.

• Priority Support & Faster Fulfilment
  Essential during peak sales weeks.

Free shipping in key markets. Win more sales.

With the Gelato+ Annual plan, you'll get free standard shipping on orders going to the US, UK, Germany, France, Sweden, and Denmark* until December 10th. Offer free shipping to your customers during the holiday rush without eating into your margins.

Gelato+ helps Etsy sellers balance discounts with profit — giving them flexibility to stay competitive during Cyber Week without cutting into margins.

Combine Etsy’s Sale With Gelato for Maximum Results

Here’s a simple action plan to get the most out of both:

1. Join Etsy’s Cyber Specials (before Dec 2).

2. Activate Gelato+ Discounts to maintain profit margins.

3. Use Magic Mockups to refresh product visuals.

4. Optimize Titles & Descriptions with SEO-friendly keywords before the event.

5. Offer International Shipping via Gelato’s global network.

6. Promote Your Sale on social media and your email list.

Result:

• More visibility on Etsy search results.

• Faster delivery times.

• Better margins, thanks to Gelato+

Final Checklist Before the Sale

• Join Etsy’s Cyber Specials (via Shop Manager)

• Confirm Gelato–Etsy integration

• Update product processing times

• Enable international shipping if possible

• Prepare new visuals using Gelato Mockups

• Set competitive discounts (25–60%)

• Promote your sale across channels

Common Questions

• What’s the Last Day to Join?

You can join the Cyber Specials event any time before December 2, 2025 (11:59 PM ET). After that, the campaign closes, and discounts won’t appear in Etsy’s global promotion.

• Do I Need Global Shipping?

No, but it’s highly recommended. Etsy shows listings only to buyers in countries you ship to — enabling international delivery means more traffic.

• Does Gelato Handle Fulfilment Automatically?

Yes. Once you connect your Etsy shop to Gelato, orders are printed and shipped automatically through the nearest production partner.

• Can I Use Gelato Without Paying?

Absolutely. Gelato is free to start — you pay only when a customer orders a product. Gelato+ simply offers more tools, branding, and product discounts.

Conclusion: Sell Smarter This Cyber Week

Etsy’s Cyber Specials are the highlight of the e-commerce year — a week where great design meets global demand. By combining Etsy’s promotional power with Gelato’s worldwide print network, you can reach new customers, deliver faster, and scale sustainably.

And with Gelato+ ($19.99 / month billed annually), you can unlock up to 35% product discounts, and premium mockups & design tools — the perfect recipe for success this holiday season.

Start for free at gelato.com — or upgrade to Gelato+ to turn Cyber Week traffic into long-term growth.