HRH Crown Prince Haakon to visit Gelato headquarters in Oslo
Gelato, a leading tech company working to bring local production to global ecommerce, is honored to welcome HRH Crown Prince Haakon to its Oslo headquarters on January 17. The visit underscores Norway’s role in fostering innovative companies addressing global production and distribution challenges.
Sustainable local production for global ecommerce
Gelato enables creators to design, sell, and distribute products globally and on demand through a network of production partners in 32 countries. This minimizes transportation, waste, and carbon emissions, helping creators scale efficiently and sustainably.
Technology empowering producers
Gelato’s machine-agnostic platform optimizes production and logistics for printers, enabling them to fulfill high volumes of small, customized orders. This positions the producers as leaders in the shift toward on-demand, sustainable manufacturing. Gelato’s marketplace fosters collaboration between creators and producers, driving efficiency and mutual growth.
“We are honored to host HRH Crown Prince Haakon and share Gelato’s journey from a Norwegian start-up to a global leader,” said Henrik Müller-Hansen, CEO and Founder of Gelato. “His dedication to supporting Norwegian tech companies highlights the importance of innovation and sustainability on the global stage.”
Diversity as a drive for innovation
Gelato’s diverse team of over 300 members from 56 nationalities will be a key topic during a roundtable discussion on how inclusivity fosters innovation. For the first part of the visit, Gelato’s leadership will share how the company’s technology-driven approach combines local production and global reach to reduce carbon emissions and waste.
Information for the press
The press is invited to attend the first part of the visit from 10 a.m.-10:45 a.m.
Date: Friday, January 17, 2025, at 10 a.m.
Location: Gelato Headquarters, Dronning Eufemiasgate 8, Oslo
For accreditation or additional information, please contact:
Julie Ryland
VP PR & Communication
[email protected] / +47 48 11 19 75
About Gelato
Gelato is a software company on a mission to redefine global manufacturing for people and the planet. Through its network of 150+ local production partners in 32 countries, Gelato provides the operating system for local manufacturing,
GelatoConnect. It consolidates every element of digital print production into a single platform, driving profitable growth, efficiency and control.
GelatoCreate, empowers creators and ecommerce entrepreneurs to reach customers anywhere in the world without the burden of inventory, upfront costs, or long-haul shipping. Orders are automatically routed to local production hubs, ensuring products are made closer to the end customer, reducing costs, transportation distances, and waste caused by overproduction. The result is a more streamlined supply chain and new way of manufacturing and distributing products—better for people and the planet.
Gelato was founded by CEO Henrik Müller-Hansen in 2007 and consists of GelatoConnect, GelatoCreate, and GelatoConsumer, operating under the Optimalprint brand. Backed by Insight Partners, Dawn Capital, SoftBank, and Goldman Sachs Asset Management, Gelato is headquartered in Oslo, Norway, with 16 offices worldwide, including in the Czech Republic, Denmark, Estonia, Germany, Pakistan, Singapore, Spain, Sweden, the UK, the US, and Vietnam.
To learn more about Gelato, visit Gelato.com. For career opportunities, visit Gelato’s careers page.
For media inquiries, please contact
Danielle Eldredge
Head of PR and Communications