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Gelato Officially Rolls Out GelatoConnect for Apparel: Redefining Garment Production Globally

149 new GelatoConnect features added in Q1
NewsJul 23 2025

AI-powered apparel production software for faster scale, fewer errors, and lower costs

Gelato, the software company redefining global manufacturing, today announced the official rollout of GelatoConnect for Apparel, following months of successful early access by pioneering customers. Now, the power of GelatoConnect—the end-to-end operating system for smarter print production—fully supports the fast-growing print-on-demand apparel market. This marks a pivotal evolution of the platform, now enhanced with AI to handle the full complexity of on-demand garment production—including DTG, DTF, embroidery, and hybrid workflows. It enables apparel decorators to automate inventory management, run any machine, and ship for less—all from a single, connected platform.

Forward-thinking producers are already experiencing results

T-Shirt Gang cut costs and freed up time with connected, smart logistics.

“GelatoConnect is constantly looking for new carriers and negotiating better rates. That frees us up to focus on what we do best, which is running a print shop,” said Gus Koniaris, Founder of T-Shirt Gang.

TidyMerch reduced overhead and doubled growth with automated Procurement.

“I discovered I was 10x overstock on some items and running out of stock on others. Now, GelatoConnect does the work and I just focus on growth… It enabled 2X growth in 2024 without adding any costs,” said Charlie Saunders, CEO of TidyMerch. 

Grow in print-on-demand

As the creator economy surges and demand for personalized apparel accelerates, apparel decorators face mounting challenges: rising customer expectations, expanding product catalogs, procurement bottlenecks and costly shipping. GelatoConnect now empowers apparel decorators to turn these challenges into growth opportunities enabling them to: 

• Win new orders through integrations with Shopify, Etsy, WooCommerce, and more. Tap into print-on-demand networks, connect merchants in minutes and offer white-labeled storefronts to power B2C and B2B sales.

• Run any machine, any method—supporting DTF, DTG, embroidery, and hybrid configurations out of the box.

• Offer more without adding complexity by routing new product categories to trusted print service providers and receiving reciprocal order volume in return.

• Turn logistics into a revenue stream with customer-specific shipping markups and invoice generation. GelatoConnect optimizes carrier selection and negotiates rates on your behalf.

One platform for procurement, production, and logistics

Unlike legacy or homegrown systems that require patchwork integrations, GelatoConnect is purpose-built for today’s ecommerce-driven, high-SKU environments. It brings procurement, production, and logistics into one connected, AI-powered system—designed to handle the speed and complexity of print-on-demand apparel, without increasing operational overhead.

  • Automated procurement reduces material overhead by >40% with real-time inventory tracking and just-in-time ordering

  • End-to-end production automation reduces manual work and drives error rates below 0.35%

  • Smart logistics cuts shipping costs by up to 40% and achieves 98%+ on-time delivery with AI-optimized carrier selection

About Gelato

Gelato is a software company on a mission to redefine global manufacturing for people and the planet. Through its network of 150+ local production partners in 32 countries, Gelato provides the operating system for local manufacturing,

GelatoConnect. It consolidates every element of digital print production into a single platform, driving profitable growth, efficiency and control.

GelatoCreate, empowers creators and ecommerce entrepreneurs to reach customers anywhere in the world without the burden of inventory, upfront costs, or long-haul shipping. Orders are automatically routed to local production hubs, ensuring products are made closer to the end customer, reducing costs, transportation distances, and waste caused by overproduction. The result is a more streamlined supply chain and new way of manufacturing and distributing products—better for people and the planet.

Gelato was founded by CEO Henrik Müller-Hansen in 2007 and consists of GelatoConnect, GelatoCreate, and GelatoConsumer, operating under the Optimalprint brand. Backed by Insight Partners, Dawn Capital, SoftBank, and Goldman Sachs Asset Management, Gelato is headquartered in Oslo, Norway, with 16 offices worldwide, including in the Czech Republic, Denmark, Estonia, Germany, Pakistan, Singapore, Spain, Sweden, the UK, the US, and Vietnam.

To learn more about Gelato, visit Gelato.com. For career opportunities, visit Gelato’s careers page.

For media inquiries, please contact
Danielle Eldredge
Director of PR and Communications

www.gelato.com
Email: [email protected]