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Branded packaging

Personalize your orders with custom packaging inserts and branded labels

A cost effective marketing channel with guaranteed reach. Inserts and labels start at $0.49 each with Gelato+ Gold.

4.8 / 5

based on 605 reviews

Trusted by millions of sellers worldwide | ★★★★★ 4.8/5 on Shopify | 100% free to use

What custom packaging includes

Packaging Inserts

Customize your customer's experience with a branded card, personalized message, or a promotional campaign.

Branded Labels

Build recognition and awareness by displaying a branded sticker near the shipping label on the box.

Getting started with custom packaging

Activate and configure

Design your branded packaging

Create or upload your existing designs for each label and insert. You can create different options for each of your stores.

We'll take care of the rest

When you receive a qualifying order it will automatically be produced with your product and delivered to your customers.

The benefits of custom labels and inserts

All materials are created on demand at the production partners, no storage costs are needed.
A great way to showcase your brand and catch a customer’s attention post-sale.
Add a QR code redirecting your customers to a landing page for more information.
Increase your average order value by adding a discount code to encourage shoppers to buy more.

Exclusive to Gelato+ and Gold plans

Discover these exclusive offerings through Gelato+ and Gelato+ Gold subscription plans.
Visit our subscription page to find the ideal fit for your business needs.

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Getting support

Visit our help center for technical support and live chat.

Why creators choose Gelato for print on demand

See how Gelato compares to other print-on-demand providers. From global delivery speed to sustainability and customer support, Gelato gives you the tools to grow faster

Feature	Benefit	Why it matters
Global production network (140+ partners in 32 countries)
Global production network (140+ partners in 32 countries)	Local production, worldwide reach	Sell globally while reducing delivery times and costs.
No inventory needed
No inventory needed	Zero stock risk	Products are made only when ordered, lowering upfront investment.
Sustainable production
Sustainable production	Lower carbon emissions	Eco-conscious customers prefer brands that minimize shipping waste.
Fast and reliable delivery (40+ logistics partners)
Fast and reliable delivery (40+ logistics partners)	2-5 day shipping in many regions	Competes with global retail standards like Amazon.
Wide product catalog
Wide product catalog	Apparel, wall art, mugs, stationery, and more	Expands revenue opportunities with diverse offerings.
E-commerce integrations (Shopify, Etsy, Amazon, TikTok and more)
E-commerce integrations (Shopify, Etsy, Amazon, TikTok and more)	Seamless store connection	Easy to start selling where customers already shop
AI-powered creator tools
AI-powered creator tools	Smarter design and faster setup	Creators can launch products quickly with professional quality.
24/7 customer support
24/7 customer support	Always-on assistance	Sellers get reliable help across time zones, reducing downtime.
	Benefit	Why it matters

FAQs

Why do packaging inserts and branded labels matter?

Packaging inserts and branded labels are a cost effective marketing channel with guaranteed reach. Customer retention is more important than acquisition with he probability of selling to an existing customer being 60–70%. You also know what the customer has bought and when they bought it making it the perfect time to suggest other products which they will be more likely to purchase. A packaging insert has a 100% visibility rate because the customer is guaranteed to open their package.

Are packaging inserts and branded labels available with all subscription plans?

This feature is exclusive to Gelato+ or Gelato+ Gold customers. Packaging inserts and branded labels are an exclusive feature that only Gelato+ and Gelato+ Gold subscribers can access. If you are on a Gelato+ trial you can also access both packaging inserts and branded labels. If you are on a Gelato+ Gold monthly you can also access both packaging inserts and branded Labels.

Are packaging inserts and branded labels available for all products and regions?

Packaging inserts and branded labels are available for some variants of posters, framed posters, and ready-to-hang posters to be delivered to:United States, United Kingdom, Germany, Sweden, Denmark, France, Canada, Australia, New Zealand. These countries are where packaging inserts and branded labels products are currently fulfilled. We plan to expand to more countries and will inform you once you can activate your packaging inserts and branded labels to be delivered to more countries.

Can I select to deliver packaging inserts and branded labels to a specific country?

Packaging inserts and branded labels can only be activated at a sales channel level, not at a country level. That means that all your orders for the selected sales channel that contain either posters, framed posters, or posters with hangers — with a variant that is available for packaging inserts and branded labels — will be delivered to all countries available: United States, United Kingdom, Germany, Sweden, Denmark, France, Canada, Australia, New Zealand, For instance, you cannot activate packaging inserts for the United States but not Germany.

Can I activate a labels and inserts at a product type level (e.g. poster) or at a variant level (e.g. museum-quality matte paper poster)?

You can select to activate packaging inserts and/or branded labels at a sales channel level, but not at a product type or variant level. For instance, if you activate packaging inserts in your Shopify store, it will be sent with your orders for posters, framed posters and posters with hangers for the applicable variants that are available.

Are packaging inserts and branded labels available for all Gelato e-commerce platforms integrations (Shopify, Etsy, WooCommerce, etc.)?

Both packaging inserts and branded labels are available for all dedicated Gelato integrations for the e-commerce platforms Shopify, Etsy, WooCommerce, Wix, Squarespace, and BigCommerce. You can also manage orders with packaging inserts and/or branded labels if you are integrated with Gelato using Order Desk, place orders manually through our dashboard, or integrated directly with our API.

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