Hydro's journey with Gelato

Hydro, one of the world's largest aluminium companies, was an early adopter of Gelato Globe.

Hilde Kallevig, Head of Brand and Marketing, and Jacob Nilsen, Director of Brand and Marketing, share their thoughts and reflections on the journey.

"It does require a lot of time and investment that we definitely think has been worthwhile but it's important to understand that you need to have people on board. People need to understand why they're doing this and the benefit of doing it."

"I'm really happy with the way that Gelato has taken our feedback and improved the systems constantly."


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