How to design effective brand materials for trade shows
Fri Feb 03 2017
Approximately 50 percent of global companies are shipping prints across the world, according to a recent survey amongst Nordic marketing managers. Gelato is now introducing the platform economy for printable files in Singapore and surrounding countries, enabling customers to reduce transportation distances and excess print volumes.
“Our customers operate across the globe and have a growing demand for a solution to manage their brands globally. We continue our geographic expansion by offering local production in Asia through Singapore, and now produce locally on four continents. Producing in Asia will allow existing and future users of our platform to efficiently access their printed material in the region”, says Henrik Müller-Hansen, Founder and CEO of Gelato.
The Gelato Globe platform combines digital brand management with the ability to print locally. The software allows print files to be uploaded, edited and shared over any device - including mobile phones. Once a print product is ordered, the file is distributed to the Gelato network print house closest to the delivery address and best suited to fulfill the order.
Local production in Asia represents a significant opportunity for Gelato to help enterprises take control over the way they manage printed marketing materials.
“Businesses across the globe are continuing to adapt to the rapid change brought on by digital technologies. Print is no exception. The transformation of printing allows companies to become more efficient regarding time and money, while also supporting a more environmentally sustainable way of operating”, says Henrik Müller-Hansen.
About Gelato Globe
Gelato Globe is an enterprise solution that enables end-to-end content management, including creating, organizing, and distributing corporate prints worldwide, from any device. Today, the Gelato platform supports 10 languages and 22 currencies, delivering printed materials to more than 50 countries via one global print cloud.
1 Norstat survey conducted in Norway and Sweden December 2016