Work at Gelato

Category Manager (Optimalprint)

About Gelato

Gelato has built the world's largest and most global networks for on-demand production of customized items e.g. t-shirts, wall art, mugs, books, hoodies, and cards, We support a new wave of e-commerce entrepreneurs and the global shift towards local and more sustainable production.

We own no assets - we build the software that connects world-class production facilities all across the world. We already have more than 100 production partners in 30 countries. In 72 hours we can reach more than 5 billion people and potential consumers in a smarter, faster, and greener way.

In many ways, we at Gelato are rethinking how digital fabrication of customized products can be done on-demand. Just imagine what will happen when we add 3D printing capabilities to this global service. We are already empowering thousands of e-commerce entrepreneurs to grow and scale their businesses. Again, thanks to the products being produced locally we produce what you need when you need it, and where you need it. In other words, we reduce waste and carbon emissions.

Together we can increase global GDP by effectively supporting - local on-demand production.

Why join Optimalprint?

Gelato’s consumer brand, Optimalprint, is an e-commerce leader in personalized photo and design products for consumers across 23 markets in Europe, North America, Australia and New Zealand. The brand is growing rapidly by delivering high-quality products, quickly, affordably, and sustainably, because they are produced locally. Optimalprint does not own any print machines. We connect with print partners all across the world. Optimalprint has the highest customer satisfaction scores in all its markets (measured independently) and the highest-rated photo printing app in the App Store and Google Play store. We are working hard to innovate and continue to bring new products and the best user experience to the market. For our customers, Optimalprint represents a smarter and more sustainable way of bringing their memories into their daily lives.

Our culture is best described as team-oriented with highly energized and open-minded people from the best companies and schools in the world. Each team member has taken an active choice to join. Almost everyone in the Optimalprint team has a different nationality and comes from different parts of the world.

Position summary

We are looking for a top-performing Category Manager to create, manage and sustain an exceptional customer experience and deliver the best-in-class performance for one of our fastest-growing product categories across all our markets. This person will act as the CEO of the product category, owning the P&L and being empowered to lead end-to-end decision making: creating the vision, articulating the strategy, developing the plan, working with Product Managers and development teams on delivery (web and mobile app), measuring and being ultimately accountable for the commercial performance of the category.

What you’ll be doing

In this role, you will work alongside Product Managers, marketing channel owners and business leaders around a compelling future vision for your product category. Once the vision is aligned (and refined), you will define the plan to deliver on the vision: ambitious iterative product and sales development, reflecting a thoughtful prioritization of effort. You will work alongside different teams on a day-to-day basis, making decisions, answering questions, tracking competitors and closely managing the performance of your product category to ensure it meets performance and commercial targets.

You will define success criteria for everything that is developed and built for your product category. You will obsess over the data and always be working to gain more insight to drive better outcomes.

Products are at the core of what we do at Gelato. Therefore, this is a highly visible role that requires working closely with the SVP of Optimalprint, Product Managers and product teams, development teams and Network operational teams with the following responsibilities:

  • Develop a comprehensive understanding of the existing customer base for your product category, leveraging web and mobile app analytics, customer research and other existing data sources.
  • Benchmark competitive offerings and obtain insights from how best-in-class players around the world approach challenges for their product category – what we at Gelato call ‘growing the apple tree’.
  • Define a compelling future vision for your product category and own the plan to deliver on the vision: ambitious iterative product and sales development, reflecting a thoughtful prioritization of effort.
  • Own the P&L of the product category. You would negotiate and agree challenging customer and revenue targets, and then be responsible for driving and innovating the category experience to achieve those commercial goals.
  • Work alongside Product Managers, channel owners, development teams and business leaders on a day-to-day basis, making decisions, answering questions, tracking competitors and closely managing the performance of your product category to ensure they meet targets.
  • Define success criteria for your product category, and build the insights required to measure it effectively. Obsess over the data and always be working to gain more insight to drive better outcomes.

Who you are

You are committed to creating exceptional experiences for customers. You are a passionate defender of the customer experience. You are ambitious, dynamic, self-directed and self-motivated. You understand how to drive performance outcomes for product categories. You are analytically rigorous and data-driven. You are confident and experienced working with an agile sales and development team. You are an excellent communicator, equally confident in talking to developers and business leaders.

You have incredible stamina, resilience, and grit. You’re a doer, who will experiment and persevere until you achieve your goals. You feel comfortable getting your hands dirty while never losing sight of the long-term ambition.

We would like to see evidence of the following in your profile:

  • 5+ years of experience in a Category Management, Product Management, Business Development or other business role, preferably in a fast-moving B2C/e-commerce environment.
  • A Master’s degree in Business Administration, Marketing or Engineering (MBA from a global leading institution is a plus).
  • Proven track record of managing all aspects of a successful product category throughout its lifecycle.
  • Proven ability to develop product strategies and effectively communicate recommendations to executive management.
  • Excellent problem-solving skills and willingness to roll up one’s sleeves to get the job done.
  • Skilled at working effectively with cross-functional teams in a matrix organization.
  • Excellent communication and interpersonal skills, with the ability to identify, tailor, and present complex topics to a variety of audiences.

What it’s like to work at Gelato

We expect a lot. We are a driven team with big goals, so we seek individuals who are genuinely passionate about their work and possess an entrepreneurial spirit. Our culture is unique and we live by our values, so it's worth learning more about our culture and how we work before presenting your application.


All candidates must have the legal right to work in the UK and will be expected to provide documentation to support this status. Unfortunately, we are unable to sponsor visa or relocation at this time.

If you have any questions you can contact us:

Apply for this position


Category Manager (Optimalprint)

If you have any questions you can contact us:

Apply for this position

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Who we are

We’re a team of 100+ people, 25 nationalities, spread across 6 timezones. We are on a mission to change the way physically printed collaterals are produced. We’ve come a long way building a network of partners across the world, however, there are still loads of challenges and opportunities ahead. Want to join us on this journey?

About Gelato

Communication is a fundamental human need and print is a powerful tool to help people communicate their creativity and passion. Perhaps this is why commercial printing has become one of the largest industries on the planet. Gelato's state of the art global print cloud facilitates local printing at a scale greater than the world has ever seen before. Learn more

What we offer

The rare opportunity to change the world such that everyone around you can use the services you’ve been part of building. We’re not just another web application; we’re changing one of the world’s largest industries. Join a motivated, hard-working and passionate team in a dynamic and energetic startup environment.

Our culture

We are a global company with a global team. We hire for attitude and train for skills. We battle over ideas - which is why we don't believe in hierarchies - we all have equal value. We believe innovation happens when the quality of an idea matters, not the person who had it. We collaborate and build relationships. We speak about things as they are and how they feel.