2016-09-12

Norli takes just two weeks to enter personalized greeting card market

Leading Norwegian bookstore chain launches customizable card store using Gelato Air ecommerce platform

Norli, one of Norway's largest bookstore chains has launched an online personalize greetings card store in just two-weeks, by partnering with fellow Norwegian company Gelato.

The bookstore has sold greetings cards in its 102 shops across Norway and is now entering the growing personalized greeting card market. Using Gelato Air - a multi-channel ecommerce platform that provides the Norli branded storefront and handles the printing, shipping and payments - the store ,with over 30.000 designs to choose from, took just two weeks to go live once the decision was made.

Norli owns the customer relationship, including all user data and is able to take advantage of the revenue opportunities without investing in front/backend printing infrastructure.

"Personalized photo greeting cards are witnessing strong sales as consumers are increasingly looking to provide a personal touch with self-designed greeting cards” says Caroline Heitmann, E-commerce director at Norli. Caroline continues: “With Gelato Air we extend our in-store card offering to the web, further enhancing our omni-channel strategy. Implementation of Gelato Air required virtually no in-house resources - we were online 2 weeks after making the decision to extend our portfolio and access this revenue opportunity!"

From ordering birthday invitations to wedding thank you notes, the new service, powered by Gelato Air, is available on any device with internet access, including smartphones and tablets.

Globally, greeting cards are a 30 billion USD market. Printed personalised greeting cards are a growth segment within this giant market. The personalization of products is a global trend along with taking photos with the smartphone: according to recent research, there will be over 3.6 billion smartphones in use globally in 2016 and consumers will upload over 5 billion images per day.

"It is exciting that a leading brand such as Norli has chosen to expand its business from high street to online. What Norli is now offering is the ability to go beyond the sharing of a text based message as it's customers can share creativity in design, imagery and overall feel.”, says Henrik Müller-Hansen, CEO of Gelato. “Norli is the first book retailer in Norway to expand into personalized photo products online, a great opportunity to become more relevant in their customers lives."

About Norli
Norli Libris AS runs the Norli and Libris (franchise) chains of bookshops – since the early beginning in 1890, aiming to be a proper bookshop, well stocked, with a wide range of books as well as always offering a good buy. According to customer satisfaction ratings, Norli achieves the highest score among competing Norwegian bookshops. Norli Libris operates over 100 bookshops nationwide.

Inside Gelato